People all over the world are increasingly connected to the internet wherever they are. But what does this mean for our future? We Are Social explores this question with 10 fresh provocations designed to inspire imagination and innovation.
@wearesocialsg • 1We Are Social
FUTURE FACTORS 2014WE ARE SOCIAL’S PROVOCATIONS ON HOW CONNECTED TECH WILL SHAPE OUR FUTURE
we
are
social
SIMON KEMP • WE ARE SOCIAL • MARCH 2014
@wearesocialsg • 7We Are Social
DIGITAL CONNECTIVITY IS BECOMING
INCREASINGLY LIKE ELECTRICITY
@wearesocialsg • 8We Are Social
THE INTERNET IS NOW MORE ABOUT
FACILITATION THAN AN END DESTINATION
@wearesocialsg • 9We Are Social
THIS HAS ALREADY BEGUN…
OUR MOBILES PROBABLY
SPEND MORE TIME
ON THE INTERNET
THAN WE DO…
…AND IT’S LIKELY MANY
OF OUR OTHER
‘DEVICES’ WILL SOON
DO THE SAME…
ALWAYS-ON &
CONNECTED
THE INTERNET
OF THINGS
…SO WHY NOT
CONNECT YOUR BODY
TO THE INTERNET AS
WELL?
WEARABLE
TECHNOLOGY
@wearesocialsg • 10We Are Social
HOW CAN WE USE CONNECTIVITY TO
ADD DISTINCT VALUE TO PEOPLE’S LIVES?
@wearesocialsg • 11We Are Social
PLAN & DESIGN DIGITAL EXPERIENCES FOR
USEFULNESS, NOT FOR MERE DISTRACTION
@wearesocialsg • 30We Are Social
ORGANISATIONS MUST START USING BIG
DATA, AND STOP MERELY TALKING ABOUT IT
@wearesocialsg • 31We Are Social
THE CONNECTIONS BETWEEN DATA MATTER
MORE THAN THE INDIVIDUAL DATA POINTS
@wearesocialsg • 32We Are Social
OUR FOCUS SHOULD SHIFT FROM BROAD
DATA GATHERING TO DEEP DATA ANALYSIS
@wearesocialsg • 33We Are Social
WHAT CAN SOCIAL LISTENING TELL US?
THE THINGS PEOPLE
LOVE, AND WHY
(OR WHY NOT)
THE RATIONALE THEY
OFFER FOR THE
CHOICES THEY MAKE
HEARTS MINDS
THE THINGS THEY
ACTUALLY DO: WHAT,
WHERE, WHEN, HOW
BEHAVIOUR
@wearesocialsg • 34We Are Social
MAKING THINGS
PEOPLE WANT
MAKING PEOPLE
WANT THINGS
VS
~ JOHN WILLSHIRE • @WILLSH!
@wearesocialsg • 35We Are Social
USE DATA TO UNDERSTAND THE FUTURE,
NOT JUST TO REPORT THE PAST
@wearesocialsg • 36We Are Social
INVEST AS MUCH IN THE INTERPRETATION
OF DATA AS YOU DO IN COLLECTING IT
@wearesocialsg • 38We Are Social
EGO AND VANITY METRICS ARE
DIVERTING US FROM VALUE CREATION
@wearesocialsg • 39We Are Social
WE MUST MOVE FROM ENGAGEMENT AS
ATTENTION, TO INTEREST, DESIRE & ACTION
VS!
@wearesocialsg • 40We Are Social
CYCLICAL ATTRIBUTION
HOW DID PEOPLE
FIRST FIND OUT
ABOUT THE BRAND?
WHAT TRIGGERS
VALUE-GENERATING
ACTIONS?
INTRODUCTION CONVERSION
HOW MANY OTHER
PEOPLE DO ACTIONS
INVOLVE AND INFLUENCE?
AMPLIFICATION
@wearesocialsg • 64We Are Social
THE ‘COMMUNICONOMY’: A RECIPROCAL
UNION OF CONNECTED INDIVIDUALS
@wearesocialsg • 65We Are Social
P2P COLLABORATIVE CONSUMPTION
SHARE AND BORROW A
VARIETY OF ITEMS WITH
NEIGHBOURS AND
FRIENDS IN YOUR AREA
A COMMUNITY MARKET-
PLACE FOR OFFERING
AND FINDING UNIQUE
ACCOMMODATION
NEIGHBORGOODS AIRBNB
SHARE AND FIND FREE
CAR RIDES WITH
PEOPLE IN YOUR AREA
CARPOOLING
@wearesocialsg • 66We Are Social
BRANDS HARNESS VALUE THROUGH SHARED
ACCESS, NOT JUST FROM ONE-OFF SALES
@wearesocialsg • 67We Are Social
DESIGN AND BUILD FOR LONGER-TERM,
SHARABLE VALUE, NOT SHORT-TERM SALES
@wearesocialsg • 72We Are Social
THE EMERGENCE OF A WIDELY USED,
NON-SOVEREIGN DIGITAL CURRENCY
e
@wearesocialsg • 73We Are Social
MONEY COULD BE REPLACED ALTOGETHER
BY NEW BARTER FOR THE CONNECTED AGE
@wearesocialsg • 74We Are Social
REDEFINE WHAT SUCCESS MEANS:
ACCUMULATION OF WEALTH vs. REAL VALUE
@wearesocialsg • 75We Are Social
EXPLORE ALTERNATIVE APPROACHES TO
DELIVERING ENDURING VALUE EXCHANGE
@wearesocialsg • 76We Are Social
WE ARE SOCIAL’S 10 PROVOCATIONS
1 FROM DESTINATION TO FUNCTION
2 THE EVOLUTION OF BRAND CONTENT
3 AN END TO EGOCENTRIC INTERRUPTION
4 FROM LISTENING TO LEARNING
5 MEANINGFUL MEASUREMENT
6 CONNECTED WELLBEING
7 DIGITAL DECAY
8 DATA AS INDIVIDUAL VALUE
9 NETWORKED ECONOMIES
10 CURRENCIES FOR A CONNECTED AGE
Making Friends & Influencing People • 45We Are Social
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
Making Friends & Influencing People • 46We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, MANAGING DIRECTOR
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG