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People all over the world are increasingly connected to the internet wherever they are. But what does this mean for our future? We Are Social explores this question with 10 fresh provocations designed to inspire imagination and innovation.
People all over the world are increasingly connected to the internet wherever they are. But what does this mean for our future? We Are Social explores this question with 10 fresh provocations designed to inspire imagination and innovation.
@wearesocialsg • 1We Are Social
FUTURE FACTORS 2014WE ARE SOCIAL’S PROVOCATIONS ON HOW CONNECTED TECH WILL SHAPE OUR FUTURE we are social SIMON KEMP • WE ARE SOCIAL • MARCH 2014
@wearesocialsg • 9We Are Social
THIS HAS ALREADY BEGUN… OUR MOBILES PROBABLY SPEND MORE TIME ON THE INTERNET THAN WE DO… …AND IT’S LIKELY MANY OF OUR OTHER ‘DEVICES’ WILL SOON DO THE SAME… ALWAYS-ON & CONNECTED THE INTERNET OF THINGS …SO WHY NOT CONNECT YOUR BODY TO THE INTERNET AS WELL? WEARABLE TECHNOLOGY
@wearesocialsg • 33We Are Social
WHAT CAN SOCIAL LISTENING TELL US? THE THINGS PEOPLE LOVE, AND WHY (OR WHY NOT) THE RATIONALE THEY OFFER FOR THE CHOICES THEY MAKE HEARTS MINDS THE THINGS THEY ACTUALLY DO: WHAT, WHERE, WHEN, HOW BEHAVIOUR
@wearesocialsg • 40We Are Social
CYCLICAL ATTRIBUTION HOW DID PEOPLE FIRST FIND OUT ABOUT THE BRAND? WHAT TRIGGERS VALUE-GENERATING ACTIONS? INTRODUCTION CONVERSION HOW MANY OTHER PEOPLE DO ACTIONS INVOLVE AND INFLUENCE? AMPLIFICATION
@wearesocialsg • 65We Are Social
P2P COLLABORATIVE CONSUMPTION SHARE AND BORROW A VARIETY OF ITEMS WITH NEIGHBOURS AND FRIENDS IN YOUR AREA A COMMUNITY MARKET- PLACE FOR OFFERING AND FINDING UNIQUE ACCOMMODATION NEIGHBORGOODS AIRBNB SHARE AND FIND FREE CAR RIDES WITH PEOPLE IN YOUR AREA CARPOOLING
@wearesocialsg • 76We Are Social
WE ARE SOCIAL’S 10 PROVOCATIONS 1 FROM DESTINATION TO FUNCTION 2 THE EVOLUTION OF BRAND CONTENT 3 AN END TO EGOCENTRIC INTERRUPTION 4 FROM LISTENING TO LEARNING 5 MEANINGFUL MEASUREMENT 6 CONNECTED WELLBEING 7 DIGITAL DECAY 8 DATA AS INDIVIDUAL VALUE 9 NETWORKED ECONOMIES 10 CURRENCIES FOR A CONNECTED AGE
Making Friends & Influencing People
• 45We Are Social WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
Making Friends & Influencing People
• 46We Are Social WE ARE SOCIAL SINGAPORE SIMON KEMP, MANAGING DIRECTOR @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG