We Are Social - Future Factors 2014

We Are Social - Future Factors 2014
@wearesocialsg • 1We Are Social FUTURE FACTORS 2014WE ARE SOCIAL’S PROVOCATIONS ON HOW CONNECTED TECH WILL SHAPE OUR FUTURE we are social SIMON KEMP • WE ARE SOCIAL • MARCH 2014
@wearesocialsg • 2We Are Social
@wearesocialsg • 3We Are Social THE FUTURE BELONGS TO THOSE WHO IMAGINE IT TODAY
@wearesocialsg • 4We Are Social IMAGINATION INSPIRATION INNOVATION
@wearesocialsg • 5We Are Social 10 PROVOCATIONS TO INSPIRE YOUR IMAGINATION
@wearesocialsg • 6We Are Social #01FROM DESTINATION TO FUNCTION
@wearesocialsg • 7We Are Social DIGITAL CONNECTIVITY IS BECOMING INCREASINGLY LIKE ELECTRICITY
@wearesocialsg • 8We Are Social THE INTERNET IS NOW MORE ABOUT FACILITATION THAN AN END DESTINATION
@wearesocialsg • 9We Are Social THIS HAS ALREADY BEGUN… OUR MOBILES PROBABLY SPEND MORE TIME ON THE INTERNET THAN WE DO… …AND IT’S LIKELY MANY OF OUR OTHER ‘DEVICES’ WILL SOON DO THE SAME… ALWAYS-ON & CONNECTED THE INTERNET OF THINGS …SO WHY NOT CONNECT YOUR BODY TO THE INTERNET AS WELL? WEARABLE TECHNOLOGY
@wearesocialsg • 10We Are Social HOW CAN WE USE CONNECTIVITY TO ADD DISTINCT VALUE TO PEOPLE’S LIVES?
@wearesocialsg • 11We Are Social PLAN & DESIGN DIGITAL EXPERIENCES FOR USEFULNESS, NOT FOR MERE DISTRACTION
@wearesocialsg • 12We Are Social #02THE EVOLUTION OF BRAND CONTENT
@wearesocialsg • 13We Are Social ON-GOING, EVOLVING STORYTELLING
@wearesocialsg • 14We Are Social A CHANGING PARADIGM: FROM EFFICIENT REPETITION TO EFFECTIVE ENGAGEMENT
@wearesocialsg • 15We Are Social CONTENT RABBIT WARRENS: MULTI-LAYERED EXPERIENCES ACROSS MANY PLATFORMS
@wearesocialsg • 16We Are Social CONNECTIVITY MEANS THESE EXPERIENCES CAN BE UBIQUITOUS
@wearesocialsg • 17We Are Social INVOLVE THE AUDIENCE AS PROTAGONISTS, NOT MERELY PASSIVE SPECTATORS
@wearesocialsg • 18We Are Social BRANDS AS THE MODERN-DAY ‘MEDICI’: CHAMPIONS OF TRULY AMAZING CONTENT $!
@wearesocialsg • 19We Are Social ~ NOAH BRIER “RED BULL IS A MEDIA COMPANY THAT MAKES MONEY BY SELLING DRINKS INSTEAD OF ADS.
@wearesocialsg • 20We Are Social STOP ADVERTISING YOUR PRODUCTS, AND START ‘PRODUCTISING’ YOUR ADVERTS
@wearesocialsg • 21We Are Social #03AN END TO EGOCENTRIC INTERRUPTION
@wearesocialsg • 22We Are Social THE CHOICE TO IGNORE, MOVE ON, OR SHARE IS ONLY A MOUSE MOVEMENT AWAY
@wearesocialsg • 23We Are Social CONTENT BUSINESS MODELS STOP CORRUPTING THEIR CORE OFFERING
@wearesocialsg • 24We Are Social BRAND COMMS EVOLVE FROM ADVERTS TO BECOME PART OF THE PROPOSITION
@wearesocialsg • 25We Are Social SALES PROMOTIONS ARE REPLACED BY UNIQUE, VALUE-ADD OFFERS
@wearesocialsg • 26We Are Social THE CONNECTED AUDIENCE BECOMES MARKETERS’ MEDIUM OF CHOICE
@wearesocialsg • 27We Are Social EXPLORE NEW BUSINESS MODELS, E.G. ‘FREEMIUM’ AND ‘IN-BRAND PURCHASES’
@wearesocialsg • 28We Are Social INVEST MORE IN CREATING PRODUCTS AND SERVICES THAT ARE WORTH TALKING ABOUT
@wearesocialsg • 29We Are Social #04FROM LISTENING TO LEARNING
@wearesocialsg • 30We Are Social ORGANISATIONS MUST START USING BIG DATA, AND STOP MERELY TALKING ABOUT IT
@wearesocialsg • 31We Are Social THE CONNECTIONS BETWEEN DATA MATTER MORE THAN THE INDIVIDUAL DATA POINTS
@wearesocialsg • 32We Are Social OUR FOCUS SHOULD SHIFT FROM BROAD DATA GATHERING TO DEEP DATA ANALYSIS
@wearesocialsg • 33We Are Social WHAT CAN SOCIAL LISTENING TELL US? THE THINGS PEOPLE LOVE, AND WHY (OR WHY NOT) THE RATIONALE THEY OFFER FOR THE CHOICES THEY MAKE HEARTS MINDS THE THINGS THEY ACTUALLY DO: WHAT, WHERE, WHEN, HOW BEHAVIOUR
@wearesocialsg • 34We Are Social MAKING THINGS PEOPLE WANT MAKING PEOPLE WANT THINGS VS ~ JOHN WILLSHIRE • @WILLSH!
@wearesocialsg • 35We Are Social USE DATA TO UNDERSTAND THE FUTURE, NOT JUST TO REPORT THE PAST
@wearesocialsg • 36We Are Social INVEST AS MUCH IN THE INTERPRETATION OF DATA AS YOU DO IN COLLECTING IT
@wearesocialsg • 37We Are Social #05MEANINGFUL MEASUREMENT
@wearesocialsg • 38We Are Social EGO AND VANITY METRICS ARE DIVERTING US FROM VALUE CREATION
@wearesocialsg • 39We Are Social WE MUST MOVE FROM ENGAGEMENT AS ATTENTION, TO INTEREST, DESIRE & ACTION VS!
@wearesocialsg • 40We Are Social CYCLICAL ATTRIBUTION HOW DID PEOPLE FIRST FIND OUT ABOUT THE BRAND? WHAT TRIGGERS VALUE-GENERATING ACTIONS? INTRODUCTION CONVERSION HOW MANY OTHER PEOPLE DO ACTIONS INVOLVE AND INFLUENCE? AMPLIFICATION
@wearesocialsg • 41We Are Social MEASURE WHAT MATTERS, NOT JUST WHAT FLATTERS
@wearesocialsg • 42We Are Social #06CONNECTED WELLBEING
@wearesocialsg • 43We Are Social CONNECTED BODY MONITORS THAT HELP US UNDERSTAND OUR HEALTH AND FITNESS
@wearesocialsg • 44We Are Social THE RISE OF QUANTIFIED-SELF PARTNERS AND CONSULTANTS
@wearesocialsg • 45We Are Social SOCIAL MEDIA FACILITATING BLOOD AND ORGAN DONATION, AND ‘CLINICAL’ TRIALS
@wearesocialsg • 46We Are Social ANALYSIS OF SOCIAL ‘BIG DATA’ PREDICTS AND IDENTIFIES THE SPREAD OF DISEASE
@wearesocialsg • 47We Are Social CONNECTED TECHNOLOGIES MAKE DISEASE PREVENTION EASIER AND MORE EFFECTIVE
@wearesocialsg • 48We Are Social HOW CAN BRANDS USE CONNECTED TECH TO HELP BUILD A HEALTHIER SOCIETY?
@wearesocialsg • 49We Are Social #07DIGITAL DECAY
@wearesocialsg • 50We Are Social PEOPLE ARE INCREASINGLY WORRIED ABOUT THE LEGACY OF THEIR DIGITAL FOOTPRINTS
@wearesocialsg • 51We Are Social THE INCREASING POPULARITY OF ‘VANISHING INTERACTIONS’
@wearesocialsg • 52We Are Social THE RISE OF ANONYMOUS NETWORKS ?!
@wearesocialsg • 53We Are Social CAN YOU ADD MORE VALUE BY NOT COLLECTING CONSUMERS’ DATA?
@wearesocialsg • 54We Are Social A ‘LITTLE SISTER’ APPROACH TO COUNTER INVASIVE BIG BROTHER PHENOMENA
@wearesocialsg • 55We Are Social #08DATA AS INDIVIDUAL VALUE
@wearesocialsg • 56We Are Social A ‘LIFE OPERATING SYSTEM’: SIGN-IN ON A FAMILIAR ECOSYSTEM ACROSS ALL DEVICES
@wearesocialsg • 57We Are Social THE RISE OF LOCATION-BASED MEMORY REFERENCING AND ‘LIFE HISTORY’
@wearesocialsg • 58We Are Social PERSONAL DATA BECOMES A RESOURCE THAT WE LICENSE FOR A FEE – A ‘DATA BANK’ $!
@wearesocialsg • 59We Are Social OFFER PEOPLE SOMETHING OF VALUE IN RETURN FOR THEIR PERSONAL DATA
@wearesocialsg • 60We Are Social #09NETWORKED ECONOMIES
@wearesocialsg • 61We Are Social THE POWER OF ‘NETWORK KNOWLEDGE’ AND THE RISE OF DISCOVERY ENGINES
@wearesocialsg • 62We Are Social THE DEMOCRATISATION OF EDUCATION AND ‘LEARNING AS A CONSEQUENCE’
@wearesocialsg • 63We Are Social FROM SHOPPING TO PERSONAL PROCUREMENT
@wearesocialsg • 64We Are Social THE ‘COMMUNICONOMY’: A RECIPROCAL UNION OF CONNECTED INDIVIDUALS
@wearesocialsg • 65We Are Social P2P COLLABORATIVE CONSUMPTION SHARE AND BORROW A VARIETY OF ITEMS WITH NEIGHBOURS AND FRIENDS IN YOUR AREA A COMMUNITY MARKET- PLACE FOR OFFERING AND FINDING UNIQUE ACCOMMODATION NEIGHBORGOODS AIRBNB SHARE AND FIND FREE CAR RIDES WITH PEOPLE IN YOUR AREA CARPOOLING
@wearesocialsg • 66We Are Social BRANDS HARNESS VALUE THROUGH SHARED ACCESS, NOT JUST FROM ONE-OFF SALES
@wearesocialsg • 67We Are Social DESIGN AND BUILD FOR LONGER-TERM, SHARABLE VALUE, NOT SHORT-TERM SALES
@wearesocialsg • 68We Are Social #10CURRENCIES FOR A CONNECTED AGE
@wearesocialsg • 69We Are Social THE FORM AND FUNCTION OF MONEY IS CHANGING IN THE CONNECTED ECONOMY
@wearesocialsg • 70We Are Social PAYMENT MADE FOR MOBILE, INSTEAD OF MOBILE PAYMENT $!
@wearesocialsg • 71We Are Social PEER-TO-PEER FINANCING
@wearesocialsg • 72We Are Social THE EMERGENCE OF A WIDELY USED, NON-SOVEREIGN DIGITAL CURRENCY e
@wearesocialsg • 73We Are Social MONEY COULD BE REPLACED ALTOGETHER BY NEW BARTER FOR THE CONNECTED AGE
@wearesocialsg • 74We Are Social REDEFINE WHAT SUCCESS MEANS: ACCUMULATION OF WEALTH vs. REAL VALUE
@wearesocialsg • 75We Are Social EXPLORE ALTERNATIVE APPROACHES TO DELIVERING ENDURING VALUE EXCHANGE
@wearesocialsg • 76We Are Social WE ARE SOCIAL’S 10 PROVOCATIONS 1  FROM DESTINATION TO FUNCTION 2  THE EVOLUTION OF BRAND CONTENT 3  AN END TO EGOCENTRIC INTERRUPTION 4  FROM LISTENING TO LEARNING 5  MEANINGFUL MEASUREMENT 6  CONNECTED WELLBEING 7  DIGITAL DECAY 8  DATA AS INDIVIDUAL VALUE 9  NETWORKED ECONOMIES 10  CURRENCIES FOR A CONNECTED AGE
@wearesocialsg • 77We Are Social #BONUS CHANGE AS A CHOICE
@wearesocialsg • 78We Are Social THE FUTURE BELONGS TO THOSE WHO IMAGINE IT TODAY
@wearesocialsg • 79We Are Social WHAT ARE YOU GOING TO DO TO DRIVE CHANGE?
@wearesocialsg • 80We Are Social GET INVOLVED IN MAKING THE FUTURE: SHARE, COLLABORATE, AND ACT
@wearesocialsg • 81We Are Social THE FUTURE BELONGS TO THOSE WHO DEFINE IT TODAY
wearesocial.sg • @wearesocialsg • 250We Are Social FIND OUT MORE AT WEARESOCIAL.SG
Making Friends & Inﬂuencing People • 45We Are Social WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
Making Friends & Inﬂuencing People • 46We Are Social WE ARE SOCIAL SINGAPORE SIMON KEMP, MANAGING DIRECTOR @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG

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