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Social Media for Time-Strapped Entrepreneurs

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A simple 'how-to' guide to social media for entrepreneurs, explaining how to make more effective use of social in just 10 minutes per day. Alongside 3 essential tips, the presentation also includes links to some fantastic free resources to help you get started today. For more help and info, visit http://wearesocial.sg

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Social Media for Time-Strapped Entrepreneurs

  1. Social Media For Entrepreneurs • @eskimon • 1We Are Social SOCIAL MEDIA SIMON KEMP • WE ARE SOCIAL • JANUARY 2015 BUILDING SUCCESS IN JUST 10 MINUTES PER DAY we are social FOR THE TIME-STRAPPED! ENTREPRENEUR!
  2. Social Media For Entrepreneurs • @eskimon • 2We Are Social SIMONKEMP @eskimon
  3. Social Media For Entrepreneurs • @eskimon • 3We Are Social
  4. Social Media For Entrepreneurs • @eskimon • 4We Are Social SOCIAL FOR ENTREPRENEURS WHAT IS SOCIAL REALLY ALL ABOUT? WHY IS SOCIAL RELEVANT TO ME? WHO SHOULD I BE ENGAGING? HOW CAN I MAKE BEST USE OF SOCIAL? WHERE & WHEN SHOULD I BE POSTING? WHAT SHOULD I DO TO GET STARTED? WHERE CAN I GET MORE (FREE) HELP?
  5. Social Media For Entrepreneurs • @eskimon • 5We Are Social WHAT?
  6. Social Media For Entrepreneurs • @eskimon • 6We Are Social AS A TERM, ‘SOCIAL MEDIA’ IS MISLEADING
  7. Social Media For Entrepreneurs • @eskimon • 7We Are Social WE’RE GETTING TOO HUNG-UP ON THE ‘MEDIA’, AND MISSING THE SOCIAL MAGIC
  8. Social Media For Entrepreneurs • @eskimon • 8We Are Social THE BEST SOCIAL ACTIVITIES FOCUS ON INTERACTION BEFORE EXTENDING REACH
  9. Social Media For Entrepreneurs • @eskimon • 9We Are Social COUNT THE IMPRESSED, NOT THE IMPRESSIONS
  10. Social Media For Entrepreneurs • @eskimon • 10We Are Social THIS EVENING WE’RE GOING TO EXPLORE WAYS TO MAXIMISE SOCIAL ENGAGEMENT
  11. Social Media For Entrepreneurs • @eskimon • 11We Are Social BUT WHY WOULD THAT BE RELEVANT TO YOU AS AN ENTREPRENEUR IN THE FIRST PLACE?
  12. Social Media For Entrepreneurs • @eskimon • 12We Are Social WHY?
  13. We Are Social @wearesocialsg • 13 GLOBAL DIGITAL SNAPSHOT ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS • Sources: Wikipedia, US Census Bureau; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence 7.21 JAN 2015 URBANISATION: 53% BILLION 3.10 PENETRATION: 42% BILLION 2.08 PENETRATION: 29% BILLION 3.65 PENETRATION: 51% BILLION 1.69 PENETRATION: 23% BILLION
  14. Social Media For Entrepreneurs • @eskimon • 14We Are Social SOCIAL IS THE ONLY PRACTICAL WAY FOR US TO CONVERSE AND ENGAGE AT SCALE
  15. Social Media For Entrepreneurs • @eskimon • 15We Are Social NB: ENGAGEMENT IS WHEN OTHER PEOPLE CARE, NOT JUST WHEN THEY’RE AWARE
  16. Social Media For Entrepreneurs • @eskimon • 16We Are Social SO HOW CAN YOU START MAKING (BETTER) USE OF SOCIAL’S HUGE POTENTIAL?
  17. Social Media For Entrepreneurs • @eskimon • 17We Are Social EFFECTIVENESS: DOING THE RIGHT THINGS EFFICIENCY: DOING THOSE THINGS RIGHT !!
  18. Social Media For Entrepreneurs • @eskimon • 18We Are Social A: DOING THE RIGHT THINGS
  19. Social Media For Entrepreneurs • @eskimon • 19We Are Social “BECAUSE EVERYONE ELSE IS DOING IT” IS NOT A VALID REASON TO DO SOCIAL
  20. Social Media For Entrepreneurs • @eskimon • 20We Are Social KNOW WHY YOU’RE DOING IT – AND WHAT YOU HOPE TO ACHIEVE – BEFORE YOU START
  21. Social Media For Entrepreneurs • @eskimon • 21We Are Social WHO?
  22. Social Media For Entrepreneurs • @eskimon • 22We Are Social IN ORDER TO SUCCEED, YOU FIRST NEED TO KNOW WHAT SUCCESS LOOKS LIKE
  23. Social Media For Entrepreneurs • @eskimon • 23We Are Social WHAT CHALLENGES OR OPPORTUNITIES ARE YOU HOPING TO ADDRESS?
  24. Social Media For Entrepreneurs • @eskimon • 24We Are Social WHO DO YOU NEED TO ENGAGE IN ORDER TO ADDRESS THEM?
  25. Social Media For Entrepreneurs • @eskimon • 25We Are Social HOW DO THEIR BELIEFS OR ATTITUDES NEED TO CHANGE FOR YOU TO SUCCEED?
  26. Social Media For Entrepreneurs • @eskimon • 26We Are Social START WITH WHAT YOU WANT PEOPLE TO UNDERSTAND – NOT WHAT YOU WILL SAY
  27. Social Media For Entrepreneurs • @eskimon • 27We Are Social USE SOCIAL TO SHARE THINGS THAT CAN BUILD THAT UNDERSTANDING OVER TIME
  28. Social Media For Entrepreneurs • @eskimon • 28We Are Social HOW? PART 1
  29. Social Media For Entrepreneurs • @eskimon • 29We Are Social DO YOU REALLY UNDERSTAND WHAT YOUR AUDIENCES THINK OR BELIEVE?
  30. Social Media For Entrepreneurs • @eskimon • 30We Are Social WHAT’S THE BEST WAY TO UNDERSTAND WHAT SOMEONE THINKS OR BELIEVES?
  31. Social Media For Entrepreneurs • @eskimon • 31We Are Social SUCCESSFUL CONVERSATIONS ARE MORE ABOUT LISTENING THAN ABOUT TALKING
  32. Social Media For Entrepreneurs • @eskimon • 32We Are Social SOCIAL LISTENING ALLOWS US TO UNDERSTAND AUDIENCES AT SCALE
  33. Social Media For Entrepreneurs • @eskimon • 33We Are Social WHAT’S MORE, WE CAN LISTEN WHEREVER AND WHENEVER WE WANT OR NEED TO
  34. Social Media For Entrepreneurs • @eskimon • 34We Are Social EVEN THE MOST TIME-STRAPPED ENTREPRENEUR CAN FIND 5 MINUTES…
  35. Social Media For Entrepreneurs • @eskimon • 35We Are Social TO DO #1: CREATE TWITTER LISTS FOR KEY PEOPLE: CUSTOMERS, INFLUENCERS, ETC.
  36. Social Media For Entrepreneurs • @eskimon • 36We Are Social GOOGLE ‘CREATE A TWITTER LIST’ TO LEARN HOW TO DO THIS; IT’LL TAKE YOU 3 MINUTES
  37. Social Media For Entrepreneurs • @eskimon • 37We Are Social TO DO #2: USE FREE LISTENING TOOLS TO DIG DEEPER INTO PUBLIC CONVERSATIONS
  38. Social Media For Entrepreneurs • @eskimon • 38We Are Social DOWNLOAD WE ARE SOCIAL’S FREE LISTEN, LEARN, EARN GUIDE FOR FULL DETAILS CLICK ! HERE TO ! DOWNLOAD!
  39. Social Media For Entrepreneurs • @eskimon • 39We Are Social ESSENTIAL TIP #1: USE SOCIAL TO LISTEN MORE THAN YOU USE IT FOR PROMOTION
  40. Social Media For Entrepreneurs • @eskimon • 40We Are Social HOW? PART 2
  41. Social Media For Entrepreneurs • @eskimon • 41We Are Social THE BEST MARKETING IS ALWAYS BASED ON THE MOST SIMPLE COMMON SENSE
  42. Social Media For Entrepreneurs • @eskimon • 42We Are Social TO SUCCEED IN SOCIAL, YOU NEED TO BE SOCIAL
  43. Social Media For Entrepreneurs • @eskimon • 43We Are Social 5 TRAITS OF SOCIAL PEOPLE 1. BE NATURAL 2. BE CONSIDERATE 3. BE SOCIABLE 4. BE GENEROUS 5. BE TRUE
  44. Social Media For Entrepreneurs • @eskimon • 44We Are Social BE NATURAL: ENGAGE WITH PEOPLE LIKE A PERSON, NOT A SALESPERSON OR MARKETER
  45. Social Media For Entrepreneurs • @eskimon • 45We Are Social BE CONSIDERATE: REALLY LISTEN TO PEOPLE AND FIND WAYS TO BE ‘THERE’ FOR THEM
  46. Social Media For Entrepreneurs • @eskimon • 46We Are Social BE SOCIABLE: ENGAGEMENT IS ABOUT HOW YOU RESPOND TO OTHER PEOPLE, TOO
  47. Social Media For Entrepreneurs • @eskimon • 47We Are Social The true spirit of conversation consists more in bringing out the cleverness of others than in showing a great deal of it yourself; he who goes away pleased with himself and his own wit is also greatly pleased with you. ~JeandeLaBrùyere “
  48. Social Media For Entrepreneurs • @eskimon • 48We Are Social BE GENEROUS: OFFER PEOPLE VALUE BEFORE ASKING SOMETHING IN RETURN
  49. Social Media For Entrepreneurs • @eskimon • 49We Are Social BE TRUE: DON’T TRY TO BE WHAT YOU’RE NOT – AUTHENTIC IS BETTER THAN COOL
  50. Social Media For Entrepreneurs • @eskimon • 50We Are Social DOWNLOAD OUR FREE, IN-DEPTH HOW-TO GUIDE – SOCIAL BRANDS – TO LEARN MORE CLICK ! HERE TO ! DOWNLOAD!
  51. Social Media For Entrepreneurs • @eskimon • 51We Are Social LET’S LOOK AT GENEROSITY IN A BIT MORE DETAIL
  52. Social Media For Entrepreneurs • @eskimon • 52We Are Social THE EASIEST WAY TO EARN SOMEONE’S ATTENTION IS TO OFFER THEM REAL VALUE
  53. Social Media For Entrepreneurs • @eskimon • 53We Are Social MOST MARKETING FAILS BECAUSE IT INTERRUPTS US TO TRY AND SELL US THINGS
  54. Social Media For Entrepreneurs • @eskimon • 54We Are Social BUT WE CAN USE SOCIAL MARKETING TO HELP PEOPLE ACHIEVE THEIR OBJECTIVES
  55. Social Media For Entrepreneurs • @eskimon • 55We Are Social WHAT CAN YOU OFFER AUDIENCES FOR FREE IN SOCIAL THAT THEY’LL REALLY WANT?
  56. Social Media For Entrepreneurs • @eskimon • 56We Are Social
  57. Social Media For Entrepreneurs • @eskimon • 57We Are Social ESSENTIAL TIP #2: WHEN TALKING IN SOCIAL, ALWAYS ADD AUDIENCE VALUE
  58. Social Media For Entrepreneurs • @eskimon • 58We Are Social HOW? PART 3
  59. Social Media For Entrepreneurs • @eskimon • 59We Are Social THE NUMBER ONE QUESTION I GET ASKED BY CLIENTS: WHAT SHOULD I TALK ABOUT?
  60. Social Media For Entrepreneurs • @eskimon • 60We Are Social THE SIMPLE ANSWER: TALK ABOUT WHAT YOUR AUDIENCE CARES ABOUT
  61. Social Media For Entrepreneurs • @eskimon • 61We Are Social BUT!
  62. Social Media For Entrepreneurs • @eskimon • 62We Are Social MAKE SURE YOU ADD DISTINCT VALUE – DON’T JUST JUMP ON THE BANDWAGON
  63. Social Media For Entrepreneurs • @eskimon • 63We Are Social ADDING VALUE: BETTER, EASIER, FASTER, RICHER, MORE REWARDING, MORE FUN,…
  64. Social Media For Entrepreneurs • @eskimon • 64We Are Social IDENTIFY SOME KEY THEMES AND BUILD ON- GOING, VALUABLE CONTENT AROUND THEM
  65. Social Media For Entrepreneurs • @eskimon • 65We Are Social
  66. Social Media For Entrepreneurs • @eskimon • 66We Are Social USE BLOGS, VIDEOS, TWEETS, ETC. TO SHARE DIFFERENT CONTENT AROUND YOUR THEMES
  67. Social Media For Entrepreneurs • @eskimon • 67We Are Social TO DO #3: LEARN TO ‘RE’: RECYCLE, REUSE, REPURPOSE, REWARD, AND RESPOND
  68. Social Media For Entrepreneurs • @eskimon • 68We Are Social REPURPOSE AND RECYCLE CONTENT INTO ‘SNACKS’ THAT ENRICH YOUR FEED
  69. Social Media For Entrepreneurs • @eskimon • 69We Are Social
  70. Social Media For Entrepreneurs • @eskimon • 70We Are Social
  71. Social Media For Entrepreneurs • @eskimon • 71We Are Social CREATE SMALL PIECES OF DAILY CONTENT TO HELP BUILD ENDURING ENGAGEMENT
  72. Social Media For Entrepreneurs • @eskimon • 72We Are Social
  73. Social Media For Entrepreneurs • @eskimon • 73We Are Social OFFER PEOPLE SOLUTIONS INSTEAD OF TRYING TO SELL THEM PRODUCTS
  74. Social Media For Entrepreneurs • @eskimon • 74We Are Social YOU DON’T NEED TO BE THE ONE CREATING ALL THE CONTENT THAT YOU SHARE, EITHER
  75. Social Media For Entrepreneurs • @eskimon • 75We Are Social SHARE THIRD-PARTY CONTENT WITH YOUR OWN THOUGHTS TO ADD NEW VALUE
  76. Social Media For Entrepreneurs • @eskimon • 76We Are Social
  77. Social Media For Entrepreneurs • @eskimon • 77We Are Social REPOSTING COMMUNITY CONTENT (WITH ATTRIBUTION) HELPS BUILD RELATIONSHIPS
  78. Social Media For Entrepreneurs • @eskimon • 78We Are Social
  79. Social Media For Entrepreneurs • @eskimon • 79We Are Social BUT ONCE YOU’VE GOT IT, WHAT SHOULD YOU DO WITH ALL THIS GREAT CONTENT?
  80. Social Media For Entrepreneurs • @eskimon • 80We Are Social B: DOING THINGS RIGHT
  81. Social Media For Entrepreneurs • @eskimon • 81We Are Social WHERE? WHEN?
  82. Social Media For Entrepreneurs • @eskimon • 82We Are Social THE CHANNELS YOU USE DEPEND ON WHAT YOU WANT TO SHARE, AND WITH WHOM
  83. Social Media For Entrepreneurs • @eskimon • 83We Are Social THE BIGGEST PLATFORM IS NOT ALWAYS THE BEST FOR YOUR NEEDS
  84. Social Media For Entrepreneurs • @eskimon • 84We Are Social TAKE TIME TO UNDERSTAND YOUR AUDIENCE’S BEHAVIOUR, AND FOLLOW THAT
  85. Social Media For Entrepreneurs • @eskimon • 85We Are Social THE SECOND-TOP QUESTION I GET FROM CLIENTS: HOW OFTEN SHOULD I POST?
  86. Social Media For Entrepreneurs • @eskimon • 86We Are Social “HOW OFTEN SHOULD I SPEAK TO MY FRIENDS?”
  87. Social Media For Entrepreneurs • @eskimon • 87We Are Social YOU CAN SHARE AS OFTEN AS YOU HAVE SOMETHING VALUABLE TO OFFER
  88. Social Media For Entrepreneurs • @eskimon • 88We Are Social BUT: REMEMBER THAT YOU SHOULD AIM TO LISTEN TWICE AS MUCH AS YOU TALK
  89. Social Media For Entrepreneurs • @eskimon • 89We Are Social ESSENTIAL TIP #3: ‘FREQUENT SNACKS’ ARE THE MOST EFFICIENT SOCIAL APPROACH
  90. Social Media For Entrepreneurs • @eskimon • 90We Are Social 3 ESSENTIAL SOCIAL SKILLS 1.  LISTEN MORE THAN YOU TALK 2.  ALWAYS ADD AUDIENCE VALUE 3.  GO FOR ‘FREQUENT SNACK’ SHARING
  91. Social Media For Entrepreneurs • @eskimon • 91We Are Social WHAT NEXT?
  92. Social Media For Entrepreneurs • @eskimon • 92We Are Social TO DO TODAY: GET STARTED, AND KEEP EXPERIMENTING
  93. Social Media For Entrepreneurs • @eskimon • 93We Are Social IF YOU NEED HELP: GET FREE, ON-GOING TIPS AND ADVICE AT WEARESOCIAL.SG
  94. Social Media For Entrepreneurs • @eskimon • 94We Are Social @eskimon
  95. Social Media For Entrepreneurs • @eskimon • 95We Are Social GOOD LUCK!
  96. Social Media For Entrepreneurs • @eskimon • 96We Are Social WE ARE SOCIAL SINGAPORE SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG

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