wearesocial.sg • @wearesocialsg • 1We
Are Social CHINA DIGITAL LANDSCAPE 2014 WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS we are social

wearesocial.sg • @wearesocialsg • 3We
Are Social IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG

wearesocial.sg • @wearesocialsg • 3We
Are Social CHINA COUNTRY OVERVIEW

wearesocial.sg • @wearesocialsg • 4We
Are Social TOTAL POPULATION INTERNET USERS MOBILE SUBSCRIBERS INTERNET PENETRATION URBAN MOBILE PENETRATION RURAL ACTIVE QZONE USERS QZONE PENETRATION CHINA: SNAPSHOT APR 2014 1,362,000,000 618,000,000 625,000,000 1,240,000,000 53% 47% 45% 46% 91% • Sources: NBS of China, CNNIC, Tencent, MIIT of China. Qzone is China’s largest active SNS

wearesocial.sg • @wearesocialsg • 5We
Are Social 1,362,000,000 CURRENT POPULATION IN CHINA • Source: NBS of China (accessed Apr 2014)

wearesocial.sg • @wearesocialsg • 6We
Are Social 51% OF THE POPULATION IN CHINA IS MALE • Source: NBS of China (accessed Mar 2014)

wearesocial.sg • @wearesocialsg • 7We
Are Social 53% OF THE POPULATION IN CHINA LIVES IN URBAN AREAS • Source: NBS of China (accessed Mar 2014)

wearesocial.sg • @wearesocialsg • 8We
Are Social INTERNET USE IN CHINA

wearesocial.sg • @wearesocialsg • 9We
Are Social 618,000,000 INTERNET USERS IN CHINA THERE ARE • Source: CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 10We
Are Social THAT’S NEARLY TWICE THE POPULATION OF THE USA • Sources: CNNIC (Jan 2014), US Census Bureau (accessed Mar 2014)

wearesocial.sg • @wearesocialsg • 11We
Are Social 45% CHINA HAS AN INTERNET PENETRATION OF • Sources: CNNIC (Jan 2014), NBS of China (accessed Mar 2014)

wearesocial.sg • @wearesocialsg • 12We
Are Social 29% OF NETIZENS IN CHINA LIVE IN RURAL AREAS ONLY • Source: CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 13We
Are Social 14% BUT IN 2013, RURAL INTERNET USERS IN CHINA INCREASED BY • Source: CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 14We
Are Social INTERNET PENETRATION IN CHINA BY REGION BEIJING SHANGHAI 75% 71% GUANGDONG 66% • Source: CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 15We
Are Social 25 HOURS ON THE INTERNET EVERY WEEK THE AVERAGE CHINESE NETIZEN SPENDS • Source: CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 16We
Are Social 3.45 MB/S THE AVERAGE INTERNET CONNECTION SPEED IN CHINA IS • Source: ChinaCache, as cited in Jinghua.cn (Feb 2014)

wearesocial.sg • @wearesocialsg • 17We
Are Social SHANGHAI HAS THE FASTEST INTERNET IN CHINA WITH A SPEED OF 5.4 MB/S, • Source: ChinaCache, as cited in Jinghua.cn (Feb 2014)

wearesocial.sg • @wearesocialsg • 18We
Are Social 81% OF CHINESE NETIZENS ACCESS THE INTERNET VIA A MOBILE DEVICE • Source: CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 19We
Are Social DEVICES THAT CHINESE NETIZENS USE TO GO ONLINE MOBILES DESKTOPS 81% 70% LAPTOPS 44% • Source: CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 20We
Are Social TOP ONLINE ACTIVITIES IN CHINA INSTANT MESSAGING ONLINE NEWS 86% 80% SEARCH ENGINE 79% ONLINE MUSIC 73% • Source: CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 21We
Are Social 532,000,000 UNIQUE USERS OF INSTANT MESSAGING IN CHINA THERE ARE AT LEAST • Source: CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 22We
Are Social 808,000,000 ACTIVE ACCOUNTS AT THE END OF 2013 QQ, CHINA’S TOP MESSAGING PLATFORM HAD • Source: Tencent (Mar 2014)

wearesocial.sg • @wearesocialsg • 23We
Are Social 490,000,000 SEARCH ENGINE USERS IN CHINA THERE ARE AT LEAST • Source: CNNIC (Dec 2013)

wearesocial.sg • @wearesocialsg • 24We
Are Social SEARCH ENGINE USAGE IN CHINA APR 2014 98% 43% 39% 35% 24% SOGOU360BAIDU GOOGLE SOSO • Source: CNNIC (Dec 2013)

wearesocial.sg • @wearesocialsg • 25We
Are Social FASTEST GROWING ONLINE ACTIVITIES IN CHINA GROUP BUYING TRAVEL BOOKING +69% +62% ONLINE SHOPPING +25% ONLINE PAYMENT +18% • Source: CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 26We
Are Social SOCIAL MEDIA USE IN CHINA

wearesocial.sg • @wearesocialsg • 27We
Are Social 625,000,000 MONTHLY ACTIVE USERS QZONE, THE LARGEST SOCIAL NETWORK IN CHINA, HAS • Source: Tencent (Mar 2014)

wearesocial.sg • @wearesocialsg • 28We
Are Social THAT’S MORE THAN HALF OF FACEBOOK’S GLOBAL MONTHLY ACTIVE USERS • Sources: Tencent (Mar 2014), Facebook (Jan 2014)

wearesocial.sg • @wearesocialsg • 29We
Are Social TOP SOCIAL NETWORKS IN CHINA APR 2014 600M 580M 556M 206M 160M RENRENTENCENT WEIBO WECHAT SINA WEIBO KAIXIN • Sources: CIC (Dec 2013), Tencent, Sina, Renren and Kaixin (accessed Apr 2014) BY REGISTERED USERS

wearesocial.sg • @wearesocialsg • 30We
Are Social TOP SOCIAL NETWORKS IN CHINA APR 2014 625M 355M 129M RENRENWECHATQZONE SINA WEIBO MOMO 45M 40M • Sources: Tencent, Sina and Tech.qq.com (Mar 2014), Immomo.com (Feb 2014) BY MONTHLY ACTIVE USERS

wearesocial.sg • @wearesocialsg • 31We
Are Social 37% OF CHINESE SOCIAL NETWORK USERS USE ALL OF WEIBO, WECHAT AND SNS • Source: CNNIC (Nov 2013)

wearesocial.sg • @wearesocialsg • 32We
Are Social 46% OF CHINESE SOCIAL NETWORK USERS USE BOTH WEIBO AND WECHAT • Source: CNNIC (Nov 2013)

wearesocial.sg • @wearesocialsg • 33We
Are Social 355,000,000 MONTHLY ACTIVE USERS WECHAT, THE POPULAR MESSAGING APP OWNED BY TENCENT, HAS • Source: Tencent (Mar 2014)

wearesocial.sg • @wearesocialsg • 34We
Are Social THAT'S 79% OF WHATSAPP’S TOTAL GLOBAL MONTHLY ACTIVE USERS • Sources: Tencent (Mar 2014), WhatsApp (Feb 2014)

wearesocial.sg • @wearesocialsg • 35We
Are Social 74% OF WECHAT USERS CHECK WECHAT AFTER THEIR MEAL • Source: CNNIC (Nov 2013)

wearesocial.sg • @wearesocialsg • 36We
Are Social TIMING OF WECHAT USAGE AFTER MEAL BEFORE SLEEP 74% 73% WHILE COMMUTING 55% AT WORK OR STUDY 51% • Source: CNNIC (Nov 2013)

wearesocial.sg • @wearesocialsg • 37We
Are Social 75% OF WECHAT USERS ARE USING ‘MOMENTS’, THE TIMELINE FEATURE • Source: CNNIC (Nov 2013)

wearesocial.sg • @wearesocialsg • 38We
Are Social TOP ACTIVITIES ON WECHAT TEXT MESSAGING VOICE MESSAGING 92% 90% USING ‘MOMENTS’ 75% GROUP CHATTING 62% • Source: CNNIC (Nov 2013)

wearesocial.sg • @wearesocialsg • 39We
Are Social 129,000,000 MONTHLY ACTIVE USERS SINA WEIBO HAS • Source: Sina (Mar 2014)

wearesocial.sg • @wearesocialsg • 40We
Are Social • Source: Sina Weibo Data Center (Dec 2013) MORE THAN HALF OF SINA WEIBO’S USERS WERE BORN AFTER 1990

wearesocial.sg • @wearesocialsg • 41We
Are Social 73% OF SINA WEIBO USERS ACCESS WEIBO FROM MOBILE • Source: Sina Weibo Open Platform (accessed Apr 2013)

wearesocial.sg • @wearesocialsg • 42We
Are Social TIMING OF WEIBO USAGE AFTER MEAL BEFORE SLEEP 65% 62% AT WORK OR STUDY 39% WHILE COMMUTING 38% • Source: CNNIC (Nov 2013)

wearesocial.sg • @wearesocialsg • 43We
Are Social TOP ACTIVITIES ON WEIBO SHARING INFORMATION READING NEWS 70% 70% MAKING POSTS 65% ENJOYING VIDEOS/MUSIC 52% • Source: CNNIC (Nov 2013)

wearesocial.sg • @wearesocialsg • 44We
Are Social 企业版 404,000 CORPORATE WEIBO ACCOUNTS ON SINA WEIBO THERE ARE ALREADY • Source: Sina Weibo Data Center (Dec 2013)

wearesocial.sg • @wearesocialsg • 45We
Are Social $56,000,000 IN Q4 2013, SINA WEIBO GENERATED AN ADVERTISING REVENUE OF • Source: Sina (Feb 2014)

wearesocial.sg • @wearesocialsg • 46We
Are Social 163% IN Q4 2013, SINA WEIBO’S ADVERTISING REVENUE SAW Y-O-Y GROWTH OF • Source: Sina (Feb 2014)

wearesocial.sg • @wearesocialsg • 47We
Are Social 820,000 USERS IN CHINA FACEBOOK HAS AROUND • Source: Facebook (accessed Mar 2014)

wearesocial.sg • @wearesocialsg • 48We
Are Social 4,000,000 USERS IN CHINA LINKEDIN HAS OVER • Source: LinkedIn (Feb 2014)

wearesocial.sg • @wearesocialsg • 49We
Are Social DAJIE TIANJI 24 M 18 M USERS ON TOP PROFESSIONAL SOCIAL NETWORKS IN CHINA • Sources: Dajie.com (accessed Apr 2014), Tianji.com (accessed Apr 2014)

wearesocial.sg • @wearesocialsg • 50We
Are Social 豆200,000,000 MONTHLY UNIQUE VISITORS DOUBAN, A POPULAR INTEREST- BASED SNS IN CHINA HAS • Source: Douban (accessed Mar 2014)

wearesocial.sg • @wearesocialsg • 51We
Are Social 瓣 豆ONE THIRD OF MOVIE VIEWERS IN CHINA ARE DOUBAN USERS • Source: Douban (accessed Mar 2014)

wearesocial.sg • @wearesocialsg • 52We
Are Social 428,000,000 ONLINE VIDEO VIEWERS IN CHINA THERE ARE AT LEAST • Source: CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 53We
Are Social 400,000,000 UNIQUE VIEWERS EVERY MONTH YOUKU AND TUDOU, THE TOP CHINESE ONLINE VIDEO SITES, ATTRACT • Source: Youku Tudou Inc. (accessed Mar 2014)

wearesocial.sg • @wearesocialsg • 54We
Are Social THAT’S 40% OF YOUTUBE’S GLOBAL UNIQUE USERS • Sources: Youku Tudou Inc. (accessed Mar 2014), YouTube (accessed Mar 2014)

wearesocial.sg • @wearesocialsg • 55We
Are Social 58% OF CHINESE ONLINE VIDEO USERS WATCHED VIDEOS ON MOBILE IN 2013 • Source: CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 56We
Are Social MOBILE PHONE USAGE IN CHINA

wearesocial.sg • @wearesocialsg • 57We
Are Social 1,240,000,000 THE NUMBER OF MOBILE PHONE SUBSCRIPTIONS IN CHINA IS • Source: MIIT of China (Mar 2014)

wearesocial.sg • @wearesocialsg • 58We
Are Social THAT’S MORE THAN 6 TIMES THE POPULATION OF BRAZIL • Sources: MIIT of China (Mar 2014), US Census Bureau (accessed Mar 2014)

wearesocial.sg • @wearesocialsg • 59We
Are Social 91% CHINA HAS A MOBILE SUBSCRIPTION PENETRATION OF • Sources: MIIT of China (Mar 2014), MBS of China (accessed Mar 2014)

wearesocial.sg • @wearesocialsg • 60We
Are Social 640,000,000 UNIQUE MOBILE PHONE USERS IN CHINA THERE ARE AROUND • Source: GSMA Intelligence

wearesocial.sg • @wearesocialsg • 61We
Are Social THE AVERAGE PHONE USER IN CHINA HAS 1.95 ACTIVE MOBILE SUBSCRIPTIONS • Sources: extrapolated from GSMA Intelligence and MIIT of China (Mar 2014)

wearesocial.sg • @wearesocialsg • 62We
Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence APR 2014 3G CHINA’S MOBILE CONTRACTS BY TYPE 79% 21% 34%

wearesocial.sg • @wearesocialsg • 63We
Are Social 700,000,000 ACTIVE SMART MOBILE DEVICES IN CHINA, THERE ARE OVER • Source: Umeng (Mar 2014)

wearesocial.sg • @wearesocialsg • 64We
Are Social 430,000,000 3G MOBILE SUBSCRIBERS CHINA HAS ROUGHLY • Source: MIIT of China (Mar 2014)

wearesocial.sg • @wearesocialsg • 65We
Are Social 500,000,000 MOBILE INTERNET USERS IN CHINA THERE ARE OVER • Source: CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 66We
Are Social 19% IN 2013, CHINA’S MOBILE INTERNET USERS GREW BY • Source: CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 67We
Are Social TOP ONLINE ACTIVITIES OF MOBILE INTERNET USERS IN CHINA INSTANT MESSAGING ONLINE NEWS 86% 73% MOBILE SEARCH 73% ONLINE MUSIC 58% • Source: CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 68We
Are Social 100,000,000 REGISTERED USERS MOMO, A POPULAR LOCATION- BASED SOCIAL NETWORKING APP HAS • Source: Immomo.com (Feb 2014)

wearesocial.sg • @wearesocialsg • 69We
Are Social KUAIDI DIDI 14 M 9 M NUMBER OF PEOPLE USING MOBILE TAXI BOOKING APPS EACH MONTH: • Source: iResearch (Mar 2014) TAXI%

wearesocial.sg • @wearesocialsg • 70We
Are Social E-COMMERCE IN CHINA

wearesocial.sg • @wearesocialsg • 71We
Are Social 300,000,000 ONLINE SHOPPERS IN CHINA THERE ARE MORE THAN • Source: CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 72We
Are Social 500,000,000 REGISTERED USERS TAOBAO, CHINA’S BIGGEST ONLINE RETAIL PLATFORM, HAS • Source: Taobao.com (accessed Apr 2014)

wearesocial.sg • @wearesocialsg • 73We
Are Social $296 BILLION IN 2013, THE MARKET SIZE OF ONLINE SHOPPING IN CHINA REACHED • Sources: based on data from iResearch (Jan 2014)

wearesocial.sg • @wearesocialsg • 74We
Are Social $1,000 ON ONLINE SHOPPING IN 2013, EACH CHINESE ONLINE SHOPPER SPENT ALMOST • Sources: Based on data from iResearch (Mar 2014), CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 75We
Are Social GROUP BUYING IS THE FASTEST GROWING ONLINE ACTIVITY AMONGST CHINESE NETIZENS • Source: CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 76We
Are Social 260,000,000 ONLINE PAYMENT USERS IN CHINA THERE ARE AT LEAST • Source: CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 77We
Are Social $865 BILLION IN 2013, THE TOTAL VOLUME OF THIRD-PARTY ONLINE PAYMENT REACHED • Sources: based on data from iResearch (Jan 2014), CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 78We
Are Social $3,327 VIA THIRD-PARTY ONLINE PAYMENT IN 2013, EACH CHINESE ONLINE PAYMENT USER SPENT • Source: Based on data from iResearch (Jan 2014)

wearesocial.sg • @wearesocialsg • 79We
Are Social 300,000,000 VERIFIED USERS AT THE END OF 2013 ALIPAY, THE TOP CHINESE THIRD-PARTY PAYMENT PLATFORM, HAD NEARLY • Source: Alipay.com (accessed Mar 2014)

wearesocial.sg • @wearesocialsg • 80We
Are Social THAT'S MORE THAN TWICE THE NUMBER OF GLOBALLY ACTIVE PAYPAL ACCOUNTS • Sources: Tencent (Mar 2014), PayPal (Mar 2014)

wearesocial.sg • @wearesocialsg • 81We
Are Social M-COMMERCE IN CHINA

wearesocial.sg • @wearesocialsg • 82We
Are Social 9% OF THE ONLINE SHOPPING MARKET IN CHINA IN 2013 MOBILE SHOPPING REPRESENTED • Source: Based on data from iResearch (Mar 2014)

wearesocial.sg • @wearesocialsg • 83We
Are Social 169% IN 2013, THE MARKET SIZE OF MOBILE SHOPPING IN CHINA INCREASED BY • Source: Based on data from iResearch (Mar 2014)

wearesocial.sg • @wearesocialsg • 84We
Are Social 48% OF ONLINE SHOPPERS IN CHINA ARE ALSO MOBILE SHOPPERS • Source: CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 85We
Are Social 160% IN 2013, THE NUMBER OF MOBILE SHOPPERS IN CHINA INCREASED BY • Source: CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 86We
Are Social 48% OF TOTAL ONLINE PAYMENT USERS MOBILE PAYMENT USERS IN CHINA ACCOUNT FOR • Source: CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 87We
Are Social 127% IN 2013, THE NUMBER OF PEOPLE USING MOBILE PAYMENTS IN CHINA GREW BY • Source: CNNIC (Jan 2014)

wearesocial.sg • @wearesocialsg • 88We
Are Social 2,780,000,000 MOBILE PAYMENTS WERE MADE ON ALIPAY IN 2013, A TOTAL OF • Source: Alipay.com (accessed Mar 2014)

wearesocial.sg • @wearesocialsg • 89We
Are Social THAT’S NEARLY 5,300 MOBILE PAYMENTS EVERY MINUTE • Source: Alipay.com (accessed Mar 2014)

wearesocial.sg • @wearesocialsg • 90We
Are Social 88% OF SINA WEIBO USERS ARE ALSO USERS OF MOBILE PAYMENT • Source: Sina Weibo Data Center (Dec 2013)

wearesocial.sg • @wearesocialsg • 91We
Are Social 3 IN 4 MOBILE PAYMENT USERS ON SINA WEIBO HAVE USED ALIPAY • Source: Sina Weibo Data Center (Dec 2013)

wearesocial.sg • @wearesocialsg • 92We
Are Social 18-22 YEARS OLD NEARLY HALF OF MOBILE PAYMENT USERS ON SINA WEIBO ARE • Source: Sina Weibo Data Center (Dec 2013)

wearesocial.sg • @wearesocialsg • 250We
Are Social FIND OUT MORE AT WEARESOCIAL.SG

Making Friends & Influencing People
• 45We Are Social WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.

wearesocial.sg • @wearesocialsg • 95We
Are Social WE ARE SOCIAL SINGAPORE TIANYU XU & SIMON KEMP @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG