Social, Digital & Mobile in China 2014

wearesocial.sg • @wearesocialsg • 1We Are Social
CHINA DIGITAL
LANDSCAPE 2014
WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS
we
are
social

IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS
INTO A POWERFUL SOCIAL STRATEGY, CONTACT US:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG

CHINA COUNTRY OVERVIEW

TOTAL POPULATION
INTERNET USERS
MOBILE SUBSCRIBERS
INTERNET PENETRATION
URBAN
MOBILE PENETRATION
RURAL
ACTIVE QZONE USERS QZONE PENETRATION
CHINA: SNAPSHOT
APR
2014
1,362,000,000
618,000,000
625,000,000
1,240,000,000
53% 47%
45%
46%
91%
• Sources: NBS of China, CNNIC, Tencent, MIIT of China. Qzone is China’s largest active SNS

1,362,000,000
CURRENT POPULATION IN CHINA
• Source: NBS of China (accessed Apr 2014)

51%
OF THE POPULATION
IN CHINA IS MALE
• Source: NBS of China (accessed Mar 2014)

53%
OF THE POPULATION IN
CHINA LIVES IN URBAN AREAS
• Source: NBS of China (accessed Mar 2014)

INTERNET USE IN CHINA

618,000,000
INTERNET USERS IN CHINA
THERE ARE
• Source: CNNIC (Jan 2014)

THAT’S NEARLY TWICE THE
POPULATION OF THE USA
• Sources: CNNIC (Jan 2014), US Census Bureau (accessed Mar 2014)

45%
CHINA HAS AN INTERNET
PENETRATION OF
• Sources: CNNIC (Jan 2014), NBS of China (accessed Mar 2014)

29%
OF NETIZENS IN CHINA
LIVE IN RURAL AREAS
ONLY

14%
BUT IN 2013, RURAL INTERNET
USERS IN CHINA INCREASED BY

INTERNET PENETRATION
IN CHINA BY REGION
BEĲING SHANGHAI
75% 71%
GUANGDONG
66%

25 HOURS
ON THE INTERNET EVERY WEEK
THE AVERAGE CHINESE
NETIZEN SPENDS

3.45 MB/S
THE AVERAGE INTERNET
CONNECTION SPEED IN CHINA IS
• Source: ChinaCache, as cited in Jinghua.cn (Feb 2014)

SHANGHAI
HAS THE FASTEST INTERNET IN CHINA
WITH A SPEED OF 5.4 MB/S,
• Source: ChinaCache, as cited in Jinghua.cn (Feb 2014)

81%
OF CHINESE NETIZENS ACCESS THE
INTERNET VIA A MOBILE DEVICE

DEVICES THAT CHINESE
NETIZENS USE TO GO ONLINE
MOBILES DESKTOPS
81% 70%
LAPTOPS
44%

TOP ONLINE ACTIVITIES IN CHINA
INSTANT
MESSAGING
ONLINE
NEWS
86% 80%
SEARCH
ENGINE
79%
ONLINE
MUSIC
73%

532,000,000
UNIQUE USERS OF INSTANT
MESSAGING IN CHINA
THERE ARE AT LEAST

808,000,000
ACTIVE ACCOUNTS AT
THE END OF 2013
QQ, CHINA’S TOP
MESSAGING PLATFORM HAD
• Source: Tencent (Mar 2014)

490,000,000
SEARCH ENGINE USERS IN CHINA
THERE ARE AT LEAST
• Source: CNNIC (Dec 2013)

SEARCH ENGINE USAGE IN CHINA
APR
2014
98%
43%
39%
35%
24%
SOGOU360BAIDU GOOGLE SOSO
• Source: CNNIC (Dec 2013)

FASTEST GROWING
ONLINE ACTIVITIES IN CHINA
GROUP
BUYING
TRAVEL
BOOKING
+69% +62%
ONLINE
SHOPPING
+25%
ONLINE
PAYMENT
+18%

SOCIAL MEDIA USE IN CHINA

625,000,000
MONTHLY ACTIVE USERS
QZONE, THE LARGEST SOCIAL
NETWORK IN CHINA, HAS

THAT’S MORE THAN
HALF OF FACEBOOK’S
GLOBAL MONTHLY
ACTIVE USERS
• Sources: Tencent (Mar 2014), Facebook (Jan 2014)

TOP SOCIAL NETWORKS IN CHINA
APR
2014
600M 580M
556M
206M
160M
RENRENTENCENT
WEIBO
WECHAT SINA
WEIBO
KAIXIN
• Sources: CIC (Dec 2013), Tencent, Sina, Renren and Kaixin (accessed Apr 2014)
BY REGISTERED USERS

TOP SOCIAL NETWORKS IN CHINA
APR
2014
625M
355M
129M
RENRENWECHATQZONE SINA WEIBO MOMO
45M 40M
• Sources: Tencent, Sina and Tech.qq.com (Mar 2014), Immomo.com (Feb 2014)
BY MONTHLY ACTIVE USERS

37%
OF CHINESE SOCIAL NETWORK USERS
USE ALL OF WEIBO, WECHAT AND SNS
• Source: CNNIC (Nov 2013)

46%
OF CHINESE SOCIAL NETWORK USERS
USE BOTH WEIBO AND WECHAT

355,000,000
WECHAT, THE POPULAR MESSAGING
APP OWNED BY TENCENT, HAS

THAT'S 79% OF
WHATSAPP’S TOTAL
GLOBAL MONTHLY
ACTIVE USERS
• Sources: Tencent (Mar 2014), WhatsApp (Feb 2014)

74%
OF WECHAT USERS CHECK
WECHAT AFTER THEIR MEAL

TIMING OF WECHAT USAGE
AFTER
MEAL
BEFORE
SLEEP
74% 73%
WHILE
COMMUTING
55%
AT WORK
OR STUDY
51%

75%
OF WECHAT USERS ARE USING
‘MOMENTS’, THE TIMELINE FEATURE

TOP ACTIVITIES ON WECHAT
TEXT
MESSAGING
VOICE
MESSAGING
92% 90%
USING
‘MOMENTS’
75%
GROUP
CHATTING
62%

129,000,000
SINA WEIBO HAS
• Source: Sina (Mar 2014)

wearesocial.sg • @wearesocialsg • 40We Are Social • Source: Sina Weibo Data Center (Dec 2013)
MORE THAN HALF OF
SINA WEIBO’S USERS
WERE BORN AFTER 1990

73%
OF SINA WEIBO USERS ACCESS
WEIBO FROM MOBILE
• Source: Sina Weibo Open Platform (accessed Apr 2013)

TIMING OF WEIBO USAGE
AFTER
MEAL
BEFORE
SLEEP
65% 62%
AT WORK
OR STUDY
39%
WHILE
COMMUTING
38%

TOP ACTIVITIES ON WEIBO
SHARING
INFORMATION
READING
NEWS
70% 70%
MAKING
POSTS
65%
ENJOYING
VIDEOS/MUSIC
52%

企业版
404,000
CORPORATE WEIBO
ACCOUNTS ON SINA WEIBO
THERE ARE ALREADY
• Source: Sina Weibo Data Center (Dec 2013)

$56,000,000
IN Q4 2013, SINA WEIBO GENERATED
AN ADVERTISING REVENUE OF
• Source: Sina (Feb 2014)

163%
IN Q4 2013, SINA WEIBO’S ADVERTISING
REVENUE SAW Y-O-Y GROWTH OF
• Source: Sina (Feb 2014)

820,000
USERS IN CHINA
FACEBOOK HAS AROUND
• Source: Facebook (accessed Mar 2014)

4,000,000
USERS IN CHINA
LINKEDIN HAS OVER
• Source: LinkedIn (Feb 2014)

DAJIE TIANJI
24 M 18 M
USERS ON TOP PROFESSIONAL
SOCIAL NETWORKS IN CHINA
• Sources: Dajie.com (accessed Apr 2014), Tianji.com (accessed Apr 2014)

豆200,000,000
MONTHLY UNIQUE VISITORS
DOUBAN, A POPULAR INTEREST-
BASED SNS IN CHINA HAS
• Source: Douban (accessed Mar 2014)

瓣
豆ONE THIRD
OF MOVIE VIEWERS IN CHINA
ARE DOUBAN USERS
• Source: Douban (accessed Mar 2014)

428,000,000
ONLINE VIDEO VIEWERS IN CHINA
THERE ARE AT LEAST

400,000,000
UNIQUE VIEWERS EVERY MONTH
YOUKU AND TUDOU, THE TOP
CHINESE ONLINE VIDEO SITES, ATTRACT
• Source: Youku Tudou Inc. (accessed Mar 2014)

THAT’S 40%
OF YOUTUBE’S
GLOBAL
UNIQUE USERS
• Sources: Youku Tudou Inc. (accessed Mar 2014), YouTube (accessed Mar 2014)

58%
OF CHINESE ONLINE VIDEO USERS
WATCHED VIDEOS ON MOBILE IN 2013

MOBILE PHONE USAGE IN CHINA

1,240,000,000
THE NUMBER OF MOBILE PHONE
SUBSCRIPTIONS IN CHINA IS
• Source: MIIT of China (Mar 2014)

THAT’S MORE
THAN 6 TIMES
THE POPULATION
OF BRAZIL
• Sources: MIIT of China (Mar 2014), US Census Bureau (accessed Mar 2014)

91%
CHINA HAS A MOBILE
SUBSCRIPTION PENETRATION OF
• Sources: MIIT of China (Mar 2014), MBS of China (accessed Mar 2014)

640,000,000
UNIQUE MOBILE PHONE
USERS IN CHINA
THERE ARE AROUND
• Source: GSMA Intelligence

THE AVERAGE PHONE
USER IN CHINA HAS
1.95 ACTIVE MOBILE
SUBSCRIPTIONS
• Sources: extrapolated from GSMA Intelligence and MIIT of China (Mar 2014)

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
APR
2014
3G
CHINA’S MOBILE CONTRACTS BY TYPE
79% 21% 34%

700,000,000
ACTIVE SMART MOBILE DEVICES
IN CHINA, THERE ARE OVER
• Source: Umeng (Mar 2014)

430,000,000
3G MOBILE SUBSCRIBERS
CHINA HAS ROUGHLY
• Source: MIIT of China (Mar 2014)

500,000,000
MOBILE INTERNET USERS IN CHINA
THERE ARE OVER

19%
IN 2013, CHINA’S MOBILE
INTERNET USERS GREW BY

TOP ONLINE ACTIVITIES OF MOBILE
INTERNET USERS IN CHINA
INSTANT
MESSAGING
ONLINE
NEWS
86% 73%
MOBILE
SEARCH
73%
ONLINE
MUSIC
58%

100,000,000
REGISTERED USERS
MOMO, A POPULAR LOCATION-
BASED SOCIAL NETWORKING APP HAS
• Source: Immomo.com (Feb 2014)

KUAIDI DIDI
14 M 9 M
NUMBER OF PEOPLE USING MOBILE
TAXI BOOKING APPS EACH MONTH:
• Source: iResearch (Mar 2014)
TAXI%

E-COMMERCE IN CHINA

300,000,000
ONLINE SHOPPERS IN CHINA
THERE ARE MORE THAN

500,000,000
REGISTERED USERS
TAOBAO, CHINA’S BIGGEST
ONLINE RETAIL PLATFORM, HAS
• Source: Taobao.com (accessed Apr 2014)

$296 BILLION
IN 2013, THE MARKET SIZE OF
ONLINE SHOPPING IN CHINA REACHED
• Sources: based on data from iResearch (Jan 2014)

$1,000
ON ONLINE SHOPPING
IN 2013, EACH CHINESE
ONLINE SHOPPER SPENT ALMOST
• Sources: Based on data from iResearch (Mar 2014), CNNIC (Jan 2014)

GROUP BUYING
IS THE FASTEST GROWING ONLINE
ACTIVITY AMONGST CHINESE NETIZENS

260,000,000
ONLINE PAYMENT USERS IN CHINA
THERE ARE AT LEAST

$865 BILLION
IN 2013, THE TOTAL VOLUME OF
THIRD-PARTY ONLINE PAYMENT REACHED
• Sources: based on data from iResearch (Jan 2014), CNNIC (Jan 2014)

$3,327
VIA THIRD-PARTY
ONLINE PAYMENT
IN 2013, EACH CHINESE
ONLINE PAYMENT USER SPENT
• Source: Based on data from iResearch (Jan 2014)

300,000,000
VERIFIED USERS AT THE END OF 2013
ALIPAY, THE TOP CHINESE THIRD-PARTY
PAYMENT PLATFORM, HAD NEARLY
• Source: Alipay.com (accessed Mar 2014)

THAT'S MORE THAN
TWICE THE NUMBER
OF GLOBALLY ACTIVE
PAYPAL ACCOUNTS
• Sources: Tencent (Mar 2014), PayPal (Mar 2014)

M-COMMERCE IN CHINA

9%
OF THE ONLINE SHOPPING
MARKET IN CHINA IN 2013
MOBILE SHOPPING
REPRESENTED
• Source: Based on data from iResearch (Mar 2014)

169%
IN 2013, THE MARKET SIZE OF MOBILE
SHOPPING IN CHINA INCREASED BY
• Source: Based on data from iResearch (Mar 2014)

48%
OF ONLINE SHOPPERS IN CHINA
ARE ALSO MOBILE SHOPPERS

160%
IN 2013, THE NUMBER OF MOBILE
SHOPPERS IN CHINA INCREASED BY

48%
OF TOTAL ONLINE
PAYMENT USERS
MOBILE PAYMENT USERS
IN CHINA ACCOUNT FOR

127%
IN 2013, THE NUMBER OF PEOPLE USING
MOBILE PAYMENTS IN CHINA GREW BY

2,780,000,000
MOBILE PAYMENTS WERE
MADE ON ALIPAY
IN 2013, A TOTAL OF

THAT’S NEARLY 5,300
MOBILE PAYMENTS
EVERY MINUTE

88%
OF SINA WEIBO USERS ARE ALSO
USERS OF MOBILE PAYMENT

3 IN 4
MOBILE PAYMENT USERS ON SINA
WEIBO HAVE USED ALIPAY

18-22
YEARS OLD
NEARLY HALF OF MOBILE
PAYMENT USERS ON SINA WEIBO ARE

FIND OUT MORE AT
WEARESOCIAL.SG

Making Friends & Inﬂuencing People • 45We Are Social
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.

WE ARE SOCIAL SINGAPORE
TIANYU XU & SIMON KEMP
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG

Social, Digital & Mobile in China 2014

Social, Digital & Mobile in China 2014

Recommended

More Related Content

What's hot

What's hot(20)

Viewers also liked

Viewers also liked(20)

Similar to Social, Digital & Mobile in China 2014

Similar to Social, Digital & Mobile in China 2014(20)

More from We Are Social Singapore

More from We Are Social Singapore(20)

Recently uploaded

Recently uploaded(6)

Social, Digital & Mobile in China 2014