Social, Digital & Mobile in China 2014

wearesocial.sg • @wearesocialsg • 1We Are Social
CHINA DIGITAL
LANDSCAPE 2014
WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA...

IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS
INTO A POWERFUL SOCIAL STRA...

CHINA COUNTRY OVERVIEW

TOTAL POPULATION
INTERNET USERS
MOBILE SUBSCRIBERS
INTERNET PENETRATION
U...

1,362,000,000
CURRENT POPULATION IN CHINA
• Source: NBS of China (accesse...

51%
OF THE POPULATION
IN CHINA IS MALE
• Source: NBS of China (accessed M...

53%
OF THE POPULATION IN
CHINA LIVES IN URBAN AREAS
• Source: NBS of Chin...

INTERNET USE IN CHINA

618,000,000
INTERNET USERS IN CHINA
THERE ARE
• Source: CNNIC (Jan 2014)

THAT’S NEARLY TWICE THE
POPULATION OF THE USA
• Sources: CNNIC (Jan 2014...

45%
CHINA HAS AN INTERNET
PENETRATION OF
• Sources: CNNIC (Jan 2014), NB...

29%
OF NETIZENS IN CHINA
LIVE IN RURAL AREAS
ONLY
• Source: CNNIC (Jan 2...

14%
BUT IN 2013, RURAL INTERNET
USERS IN CHINA INCREASED BY
• Source: CN...

INTERNET PENETRATION
IN CHINA BY REGION
BEĲING SHANGHAI
75% 71%
GUANGDON...

25 HOURS
ON THE INTERNET EVERY WEEK
THE AVERAGE CHINESE
NETIZEN SPENDS
•...

3.45 MB/S
THE AVERAGE INTERNET
CONNECTION SPEED IN CHINA IS
• Source: Ch...

SHANGHAI
HAS THE FASTEST INTERNET IN CHINA
WITH A SPEED OF 5.4 MB/S,
• S...

81%
OF CHINESE NETIZENS ACCESS THE
INTERNET VIA A MOBILE DEVICE
• Source...

DEVICES THAT CHINESE
NETIZENS USE TO GO ONLINE
MOBILES DESKTOPS
81% 70%
...

TOP ONLINE ACTIVITIES IN CHINA
INSTANT
MESSAGING
ONLINE
NEWS
86% 80%
SEA...

532,000,000
UNIQUE USERS OF INSTANT
MESSAGING IN CHINA
THERE ARE AT LEAS...

808,000,000
ACTIVE ACCOUNTS AT
THE END OF 2013
QQ, CHINA’S TOP
MESSAGING...

490,000,000
SEARCH ENGINE USERS IN CHINA
THERE ARE AT LEAST
• Source: CN...

SEARCH ENGINE USAGE IN CHINA
APR
2014
98%
43%
39%
35%
24%
SOGOU360BAIDU ...

FASTEST GROWING
ONLINE ACTIVITIES IN CHINA
GROUP
BUYING
TRAVEL
BOOKING
+...

SOCIAL MEDIA USE IN CHINA

625,000,000
MONTHLY ACTIVE USERS
QZONE, THE LARGEST SOCIAL
NETWORK IN CH...

THAT’S MORE THAN
HALF OF FACEBOOK’S
GLOBAL MONTHLY
ACTIVE USERS
• Source...

TOP SOCIAL NETWORKS IN CHINA
APR
2014
600M 580M
556M
206M
160M
RENRENTEN...

TOP SOCIAL NETWORKS IN CHINA
APR
2014
625M
355M
129M
RENRENWECHATQZONE S...

37%
OF CHINESE SOCIAL NETWORK USERS
USE ALL OF WEIBO, WECHAT AND SNS
• S...

46%
OF CHINESE SOCIAL NETWORK USERS
USE BOTH WEIBO AND WECHAT
• Source: ...

355,000,000
WECHAT, THE POPULAR MESSAGING
APP OWNED...

THAT'S 79% OF
WHATSAPP’S TOTAL
GLOBAL MONTHLY
ACTIVE USERS
• Sources: Te...

74%
OF WECHAT USERS CHECK
WECHAT AFTER THEIR MEAL
• Source: CNNIC (Nov 2...

TIMING OF WECHAT USAGE
AFTER
MEAL
BEFORE
SLEEP
74% 73%
WHILE
COMMUTING
5...

75%
OF WECHAT USERS ARE USING
‘MOMENTS’, THE TIMELINE FEATURE
• Source: ...

TOP ACTIVITIES ON WECHAT
TEXT
MESSAGING
VOICE
MESSAGING
92% 90%
USING
‘M...

129,000,000
SINA WEIBO HAS
• Source: Sina (Mar 2014)

wearesocial.sg • @wearesocialsg • 40We Are Social • Source: Sina Weibo Data Center (Dec 2013)
MORE THAN HALF OF
SINA WEIBO...

73%
OF SINA WEIBO USERS ACCESS
WEIBO FROM MOBILE
• Source: Sina Weibo Op...

TIMING OF WEIBO USAGE
AFTER
MEAL
BEFORE
SLEEP
65% 62%
AT WORK
OR STUDY
3...

TOP ACTIVITIES ON WEIBO
SHARING
INFORMATION
READING
NEWS
70% 70%
MAKING
...

企业版
404,000
CORPORATE WEIBO
ACCOUNTS ON SINA WEIBO
THERE ARE ALREADY
• S...

$56,000,000
IN Q4 2013, SINA WEIBO GENERATED
AN ADVERTISING REVENUE OF
•...

163%
IN Q4 2013, SINA WEIBO’S ADVERTISING
REVENUE SAW Y-O-Y GROWTH OF
• ...

820,000
USERS IN CHINA
FACEBOOK HAS AROUND
• Source: Facebook (accessed ...

4,000,000
USERS IN CHINA
LINKEDIN HAS OVER
• Source: LinkedIn (Feb 2014)

DAJIE TIANJI
24 M 18 M
USERS ON TOP PROFESSIONAL
SOCIAL NETWORKS IN CHIN...

豆200,000,000
MONTHLY UNIQUE VISITORS
DOUBAN, A POPULAR INTEREST-
BASED S...

瓣
豆ONE THIRD
OF MOVIE VIEWERS IN CHINA
ARE DOUBAN USERS
• Source: Douban...

428,000,000
ONLINE VIDEO VIEWERS IN CHINA
THERE ARE AT LEAST
• Source: C...

400,000,000
UNIQUE VIEWERS EVERY MONTH
YOUKU AND TUDOU, THE TOP
CHINESE ...

THAT’S 40%
OF YOUTUBE’S
GLOBAL
UNIQUE USERS
• Sources: Youku Tudou Inc. ...

58%
OF CHINESE ONLINE VIDEO USERS
WATCHED VIDEOS ON MOBILE IN 2013
• Sou...

MOBILE PHONE USAGE IN CHINA

1,240,000,000
THE NUMBER OF MOBILE PHONE
SUBSCRIPTIONS IN CHINA IS
• Sou...

THAT’S MORE
THAN 6 TIMES
THE POPULATION
OF BRAZIL
• Sources: MIIT of Chi...

91%
CHINA HAS A MOBILE
SUBSCRIPTION PENETRATION OF
• Sources: MIIT of Ch...

640,000,000
UNIQUE MOBILE PHONE
USERS IN CHINA
THERE ARE AROUND
• Source...

THE AVERAGE PHONE
USER IN CHINA HAS
1.95 ACTIVE MOBILE
SUBSCRIPTIONS
• S...

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF...

700,000,000
ACTIVE SMART MOBILE DEVICES
IN CHINA, THERE ARE OVER
• Sourc...

430,000,000
3G MOBILE SUBSCRIBERS
CHINA HAS ROUGHLY
• Source: MIIT of Ch...

500,000,000
MOBILE INTERNET USERS IN CHINA
THERE ARE OVER
• Source: CNNI...

19%
IN 2013, CHINA’S MOBILE
INTERNET USERS GREW BY
• Source: CNNIC (Jan ...

TOP ONLINE ACTIVITIES OF MOBILE
INTERNET USERS IN CHINA
INSTANT
MESSAGIN...

100,000,000
REGISTERED USERS
MOMO, A POPULAR LOCATION-
BASED SOCIAL NETW...

KUAIDI DIDI
14 M 9 M
NUMBER OF PEOPLE USING MOBILE
TAXI BOOKING APPS EAC...

E-COMMERCE IN CHINA

300,000,000
ONLINE SHOPPERS IN CHINA
THERE ARE MORE THAN
• Source: CNNIC...

500,000,000
REGISTERED USERS
TAOBAO, CHINA’S BIGGEST
ONLINE RETAIL PLATF...

$296 BILLION
IN 2013, THE MARKET SIZE OF
ONLINE SHOPPING IN CHINA REACHE...

$1,000
ON ONLINE SHOPPING
IN 2013, EACH CHINESE
ONLINE SHOPPER SPENT ALM...

GROUP BUYING
IS THE FASTEST GROWING ONLINE
ACTIVITY AMONGST CHINESE NETI...

260,000,000
ONLINE PAYMENT USERS IN CHINA
THERE ARE AT LEAST
• Source: C...

$865 BILLION
IN 2013, THE TOTAL VOLUME OF
THIRD-PARTY ONLINE PAYMENT REA...

$3,327
VIA THIRD-PARTY
ONLINE PAYMENT
IN 2013, EACH CHINESE
ONLINE PAYME...

300,000,000
VERIFIED USERS AT THE END OF 2013
ALIPAY, THE TOP CHINESE TH...

THAT'S MORE THAN
TWICE THE NUMBER
OF GLOBALLY ACTIVE
PAYPAL ACCOUNTS
• S...

M-COMMERCE IN CHINA

9%
OF THE ONLINE SHOPPING
MARKET IN CHINA IN 2013
MOBILE SHOPPING
REPRES...

169%
IN 2013, THE MARKET SIZE OF MOBILE
SHOPPING IN CHINA INCREASED BY
•...

48%
OF ONLINE SHOPPERS IN CHINA
ARE ALSO MOBILE SHOPPERS
• Source: CNNIC...

160%
IN 2013, THE NUMBER OF MOBILE
SHOPPERS IN CHINA INCREASED BY
• Sour...

48%
OF TOTAL ONLINE
PAYMENT USERS
MOBILE PAYMENT USERS
IN CHINA ACCOUNT ...

127%
IN 2013, THE NUMBER OF PEOPLE USING
MOBILE PAYMENTS IN CHINA GREW B...

2,780,000,000
MOBILE PAYMENTS WERE
MADE ON ALIPAY
IN 2013, A TOTAL OF
• ...

THAT’S NEARLY 5,300
MOBILE PAYMENTS
EVERY MINUTE
• Source: Alipay.com (a...

88%
OF SINA WEIBO USERS ARE ALSO
USERS OF MOBILE PAYMENT
• Source: Sina ...

3 IN 4
MOBILE PAYMENT USERS ON SINA
WEIBO HAVE USED ALIPAY
• Source: Sin...

18-22
YEARS OLD
NEARLY HALF OF MOBILE
PAYMENT USERS ON SINA WEIBO ARE
• ...

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Social, Digital & Mobile in China 2014 Slide 1

Social, Digital & Mobile in China 2014

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