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JAN 2014 THAILAND: SMARTPHONE USAGE Social, Digital & Mobile Around The World (January 2014)

JAN
2014

THAILAND: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE

SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE

SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE

31%

95%

94%

51%

We Are Social • Source: Google’s “Our Mobile Planet” Report

wearesocial.sg • @wearesocialsg • 155

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