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@wearesocialsg • 1We Are Social
SOUTHEAST ASIA
DIGITAL IN 2015
SIMON KEMP • WE ARE SOCIAL • NOVEMBER 2015
WE ARE SOCIAL’S GUIDE TO KEY DIGITAL, SOCIAL & MOBILE STATS
we
are
social
@wearesocialsg • 2We Are Social
SIMONKEMP
@eskimon
@wearesocialsg • 3We Are Social
@wearesocialsg • 4We Are Social
COUNTRIES DETAILED IN THIS REPORT
BRUNEI
CAMBODIA
INDONESIA
LAOS
MALAYSIA
MYANMAR
PHILIPPINES
SINGAPORE
THAILAND
TIMOR-LESTE
VIETNAM
@wearesocialsg • 5We Are Social
CLICK HERE TO ACCESS OUR REPORTS ON
OVER 100 COUNTRIES AROUND THE WORLD
@wearesocialsg • 6We Are Social
GLOBAL OVERVIEW
@wearesocialsg • 7We Are Social
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
GLOBAL DIGITAL STATISTICS
FIGURE REPRESENTS
UNIQUE MOBILE PHONE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL GLOBAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
BILLION BILLION BILLION BILLION BILLION
3.249 2.0622.317 3.7617.382
NOV
2015
URBANISATION: 53% PENETRATION: 44% PENETRATION: 31% PENETRATION: 51% PENETRATION: 28%
• Sources: Worldometers, InternetLiveStats, Facebook, Tencent, InternetLive, LINE, Kakao, GSMA Intelligence
@wearesocialsg • 8We Are Social
ACTIVE USERS BY SOCIAL PLATFORM
NOV
2015 BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
• Sources: latest company statements, correct as at 17 November 2015
1,550 !
900 !
860 !
700 !
653 !
650 !
400 !
316 !
300 !
300 !
249 !
230 !
212 !
211 !
200 !
105 !
100 !
100 !
100 !
97 !
FACEBOOK
WHATSAPP
QQ
FACEBOOK
MESSENGER
QZONE
WECHAT /
WEIXIN
INSTAGRAM
TWITTER
SKYPE
BAIDU TIEBA
VIBER
TUMBLR
SINA WEIBO
LINE
SNAPCHAT
YY
PINTEREST
VKONTAKTE
BBM
LINKEDIN
@wearesocialsg • 9We Are Social
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA
MOBILE: USERS vs. CONNECTIONS
ACTIVE MOBILE
CONNECTIONS
WORLDWIDE
UNIQUE ACTIVE
MOBILE USERS
WORLDWIDE
ACTIVE MOBILE
CONNECTIONS
WORLDWIDE
UNIQUE ACTIVE
MOBILE USERS
WORLDWIDE
NOV
2015
3.761
BILLION
7.586
BILLION
4.9
BILLION
7.3
BILLION
• Sources: GSMA Intelligence, correct as at 20 November 2016; Ericsson Mobility Report, November 2016
@wearesocialsg • 10We Are Social
REGIONAL OVERVIEW
@wearesocialsg • 11We Are Social
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
627.7
URBANISATION: 45%
252.4
PENETRATION: 40%
232.9
PENETRATION: 37%
776.3
vs. POPULATION: 124%
199.7
PENETRATION: 32%
DIGITAL IN SOUTHEAST ASIA
NOV
2015
• Sources: Wikipedia, InternetWorldStats, APJII, e27, Reuters, Facebook, GSMA Intelligence, Ericsson
@wearesocialsg • 12We Are Social
DIGITAL GROWTH IN SOUTHEAST ASIA
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
HOW DIGITAL USAGE HAS EVOLVED AROUND SOUTHEAST ASIA SINCE OUR PREVIOUS REPORT IN MARCH 2015
SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015
MILLION MILLION MILLION MILLION MILLION
+4.7 +27.4 +23.9 +32.3 +17.7
+1% +12% +11 +4% +10%
NOV
2015
• Sources: Wikipedia, InternetWorldStats, APJII, e27, Reuters, Facebook, GSMA Intelligence, Ericsson
@wearesocialsg • 13We Are Social
GLOBAL
AVERAGE:
BRUNEI
CAMBODIA
INDONESIA
LAOS
MALAYSIA
MYANMAR
PHILIPPINES
SINGAPORE
THAILAND
TIMOR-LESTE
VIETNAM
INTERNET IN SOUTHEAST ASIA
NOV
2015
44%
THE NUMBER OF INTERNET USERS IN THE COUNTRY, COMPARED TO TOTAL POPULATION
81%!
84%!
67%!
54%!
34%!
1%!
46%!
50%!
32%!
14%!
9%!
• Sources: Wikipedia, InternetWorldStats, APJII, e27, Reuters
@wearesocialsg • 14We Are Social
INTERNET IN SOUTHEAST ASIA
NOV
2015 THE NUMBER OF INTERNET USERS IN THE COUNTRY, COMPARED TO TOTAL POPULATION
GLOBAL
AVERAGE
84%!
81%!
67%!
54%!
50%!
46%!
40%!
34%! 32%!
14%!
9%! 1%!
SINGAPORE
BRUNEI
MALAYSIA
THAILAND
VIETNAM
PHILIPPINES
SEASIA
INDONESIA
CAMBODIA
LAOS
MYANMAR
TIMOR-LESTE
• Sources: Wikipedia, InternetWorldStats, APJII, e27, Reuters
@wearesocialsg • 15We Are Social
GLOBAL
AVERAGE:
BRUNEI
CAMBODIA
INDONESIA
LAOS
MALAYSIA
MYANMAR
PHILIPPINES
SINGAPORE
THAILAND
TIMOR-LESTE
VIETNAM
SOCIAL MEDIA IN SOUTHEAST ASIA
NOV
2015
31%
MONTHLY ACTIVE USERS ON THE MOST ACTIVE SOCIAL NETWORK IN THE COUNTRY, COMPARED TO TOTAL POPULATION
69%!
67%!
59%!
58%!
31%!
24%!
47%!
40%!
22%!
14%!
14%!
• Sources: Wikipedia, Facebook
@wearesocialsg • 16We Are Social
SOCIAL MEDIA IN SOUTHEAST ASIA
NOV
2015 MONTHLY ACTIVE USERS ON THE MOST ACTIVE SOCIAL NETWORK IN THE COUNTRY, COMPARED TO TOTAL POPULATION
GLOBAL
AVERAGE
69%! 67%!
59%! 58%!
47%!
40%!
37%!
31%!
24%! 22%!
14%! 14%!
BRUNEI
SINGAPORE
MALAYSIA
THAILAND
PHILIPPINES
VIETNAM
SEASIA
INDONESIA
TIMOR-LESTE
CAMBODIA
LAOS
MYANMAR
• Sources: Wikipedia, Facebook
@wearesocialsg • 17We Are Social
FACEBOOK IN SOUTHEAST ASIA
NOV
2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS
AGE GROUP ACCOUNTS FEMALE MALE
TOTAL 232,850,000 46% 54%
13 – 19 YEARS 64,375,000 50% 50%
20 – 29 YEARS 99,733,000 44% 56%
30 – 39 YEARS 42,559,700 45% 55%
40 – 49 YEARS 16,164,200 48% 52%
50 – 59 YEARS 6,753,800 50% 50%
60+ YEARS 4,814,800 40% 60%
• Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015
14% 14%
13 – 19
YEARS OLD
1% 1%
60+
YEARS OLD
19% 24%
20 – 29
YEARS OLD
8% 10%
30 – 39
YEARS OLD
3% 4%
40 – 49
YEARS OLD
1% 1%
50 – 59
YEARS OLD
FEMALE
MALE
32.1M !
44.3M !
19.3M !
7.8M ! 3.4M ! 1.9M !
32.3M !
55.5M !
23.2M !
8.4M ! 3.4M ! 2.9M !
TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
@wearesocialsg • 18We Are Social
GLOBAL
AVERAGE:
BRUNEI
CAMBODIA
INDONESIA
LAOS
MALAYSIA
MYANMAR
PHILIPPINES
SINGAPORE
THAILAND
TIMOR-LESTE
VIETNAM
MOBILE IN SOUTHEAST ASIA
NOV
2015
103%
NUMBER OF MOBILE CONNECTIONS IN THE COUNTRY, COMPARED TO TOTAL POPULATION
126%!
146%!
136%!
149%!
125%!
71%!
112%!
150%!
155%!
69%!
56%!
• Sources: Wikipedia, GSMA Intelligence, Ericsson
@wearesocialsg • 19We Are Social
MOBILE IN SOUTHEAST ASIA
NOV
2015 NUMBER OF MOBILE CONNECTIONS IN THE COUNTRY, COMPARED TO TOTAL POPULATION
GLOBAL
AVERAGE
• Sources: Wikipedia, GSMA Intelligence, Ericsson
155%!
150%! 149%! 146%!
136%!
126%! 125%! 121%!
112%!
71%! 69%!
56%!
CAMBODIA
VIETNAM
THAILAND
SINGAPORE
MALAYSIA
BRUNEI
INDONESIA
SEASIA
PHILIPPINES
TIMOR-LESTE
LAOS
MYANMAR
@wearesocialsg • 20We Are Social
GLOBAL
AVERAGE:
BRUNEI
CAMBODIA
INDONESIA
LAOS
MALAYSIA
MYANMAR
PHILIPPINES
SINGAPORE
THAILAND
TIMOR-LESTE
VIETNAM
MOBILE SOCIAL IN SOUTHEAST ASIA
NOV
2015
28%
NUMBER OF SOCIAL MEDIA USERS LOGGING IN VIA MOBILE DEVICES IN THE PAST 30 DAYS, COMPARED TO TOTAL POPULATION
64%!
61%!
52%!
52%!
26%!
20%!
39%!
32%!
19%!
12%!
11%!
• Sources: Wikipedia, Facebook
@wearesocialsg • 21We Are Social
MOBILE SOCIAL IN SOUTHEAST ASIA
NOV
2015
GLOBAL
AVERAGE
64%!
61%!
52%! 52%!
39%!
32%! 32%!
26%!
20%! 19%!
12%! 11%!
BRUNEI
SINGAPORE
THAILAND
MALAYSIA
PHILIPPINES
VIETNAM
SEASIA
INDONESIA
TIMOR-LESTE
CAMBODIA
LAOS
MYANMAR
• Sources: Wikipedia, Facebook
NUMBER OF SOCIAL MEDIA USERS LOGGING IN VIA MOBILE DEVICES IN THE PAST 30 DAYS, COMPARED TO TOTAL POPULATION
@wearesocialsg • 22We Are Social
COUNTRY SNAPSHOTS
@wearesocialsg • 23We Are Social
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS
THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND
393
URBANISATION: 76%
319
PENETRATION: 81%
270
PENETRATION: 69%
495
vs. POPULATION: 126%
250
PENETRATION: 64%
DIGITAL IN BRUNEI
NOV
2015
• Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
@wearesocialsg • 24We Are Social
FACEBOOK IN BRUNEI
NOV
2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS
AGE GROUP ACCOUNTS FEMALE MALE
TOTAL 270,000 44% 56%
13 – 19 YEARS 30,000 47% 53%
20 – 29 YEARS 109,000 45% 55%
30 – 39 YEARS 76,000 46% 54%
40 – 49 YEARS 34,000 47% 53%
50 – 59 YEARS 14,500 51% 49%
60+ YEARS 8,600 35% 65%
• Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015
5% 6%
13 – 19
YEARS OLD
14K !
49K !
35K !
16K !
7K ! 3K !
16K !
60K !
41K !
18K !
7K !
6K !
1% 2%
60+
YEARS OLD
18% 22%
20 – 29
YEARS OLD
13% 15%
30 – 39
YEARS OLD
6% 7%
40 – 49
YEARS OLD
3% 3%
50 – 59
YEARS OLD
FEMALE
MALE
TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
@wearesocialsg • 25We Are Social
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
15.4
URBANISATION: 20%
5.0
PENETRATION: 32%
3.4
PENETRATION: 22%
23.9
vs. POPULATION: 155%
2.9
PENETRATION: 19%
DIGITAL IN CAMBODIA
NOV
2015
• Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
@wearesocialsg • 26We Are Social
FACEBOOK IN CAMBODIA
NOV
2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS
AGE GROUP ACCOUNTS FEMALE MALE
TOTAL 3,400,000 38% 62%
13 – 19 YEARS 900,000 43% 57%
20 – 29 YEARS 1,810,000 39% 61%
30 – 39 YEARS 460,000 30% 70%
40 – 49 YEARS 113,000 25% 75%
50 – 59 YEARS 46,000 26% 74%
60+ YEARS 28,700 27% 73%
• Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015
12% 15%
13 – 19
YEARS OLD
<1% 1%
60+
YEARS OLD
21% 33%
20 – 29
YEARS OLD
4% 10%
30 – 39
YEARS OLD
1% 3%
40 – 49
YEARS OLD
<1% 1%
50 – 59
YEARS OLD
390K !
710K !
140K ! 28K ! 12K ! 8K !
510K !
1.1M!
320K !
85K !
34K ! 21K !
FEMALE
MALE
TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
@wearesocialsg • 27We Are Social
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
255.5
URBANISATION: 51%
88.1
PENETRATION: 34%
79.0
PENETRATION: 31%
318.5
vs. POPULATION: 125%
67.0
PENETRATION: 26%
DIGITAL IN INDONESIA
NOV
2015
• Sources: Wikipedia, APJII, Facebook, GSMA Intelligence
@wearesocialsg • 28We Are Social
FACEBOOK IN INDONESIA
NOV
2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS
AGE GROUP ACCOUNTS FEMALE MALE
TOTAL 79,000,000 42% 58%
13 – 19 YEARS 26,000,000 50% 50%
20 – 29 YEARS 35,000,000 40% 60%
30 – 39 YEARS 12,000,000 38% 62%
40 – 49 YEARS 3,800,000 39% 61%
50 – 59 YEARS 1,000,000 39% 61%
60+ YEARS 1,520,000 28% 72%
• Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015
16% 16%
13 – 19
YEARS OLD
1% 1%
60+
YEARS OLD
18% 26%
20 – 29
YEARS OLD
6% 9%
30 – 39
YEARS OLD
2% 3%
40 – 49
YEARS OLD
<1% 1%
50 – 59
YEARS OLD
13M!
14M!
4.6M !
1.5M !
390K! 420K!
13M!
21M!
7.4M !
2.3M !
610K!
1.1M !
FEMALE
MALE
TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
@wearesocialsg • 29We Are Social
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
6.80
URBANISATION: 34%
0.99
PENETRATION: 14%
0.99
PENETRATION: 14%
4.70
vs. POPULATION: 69%
0.82
PENETRATION: 12%
DIGITAL IN LAOS
NOV
2015
• Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
@wearesocialsg • 30We Are Social
FACEBOOK IN LAOS
NOV
2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS
AGE GROUP ACCOUNTS FEMALE MALE
TOTAL 990,000 43% 57%
13 – 19 YEARS 280,000 46% 54%
20 – 29 YEARS 450,000 44% 56%
30 – 39 YEARS 165,000 41% 59%
40 – 49 YEARS 59,000 36% 64%
50 – 59 YEARS 23,800 33% 67%
60+ YEARS 9,900 30% 70%
• Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015
13% 15%
13 – 19
YEARS OLD
<1% 1%
60+
YEARS OLD
20% 25%
20 – 29
YEARS OLD
7% 10%
30 – 39
YEARS OLD
2% 4%
40 – 49
YEARS OLD
1% 2%
50 – 59
YEARS OLD
130K !
200K !
67K !
21K !
8K ! 3K !
150K !
250K !
98K !
38K !
16K !
7K !
FEMALE
MALE
TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
@wearesocialsg • 31We Are Social
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
30.8
URBANISATION: 73%
20.6
PENETRATION: 67%
18.0
PENETRATION: 59%
41.9
vs. POPULATION: 136%
16.0
PENETRATION: 52%
DIGITAL IN MALAYSIA
NOV
2015
• Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
@wearesocialsg • 32We Are Social
FACEBOOK IN MALAYSIA
NOV
2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS
AGE GROUP ACCOUNTS FEMALE MALE
TOTAL 18,000,000 44% 56%
13 – 19 YEARS 2,900,000 45% 55%
20 – 29 YEARS 7,500,000 43% 57%
30 – 39 YEARS 4,400,000 45% 55%
40 – 49 YEARS 1,900,000 47% 53%
50 – 59 YEARS 960,000 47% 53%
60+ YEARS 430,000 37% 63%
• Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015
7% 9%
13 – 19
YEARS OLD
1% 1%
60+
YEARS OLD
18% 24%
20 – 29
YEARS OLD
11% 13%
30 – 39
YEARS OLD
5% 6%
40 – 49
YEARS OLD
2% 3%
50 – 59
YEARS OLD
1.3M !
3.2M !
2.0M !
900K!
450K!
160K!
1.6M !
4.3M !
2.4M !
1.0M !
510K!
270K!
FEMALE
MALE
TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
@wearesocialsg • 33We Are Social
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
53.9
URBANISATION: 33%
5.0
PENETRATION: 9%
7.3
PENETRATION: 14%
30.0
vs. POPULATION: 56%
6.1
PENETRATION: 11%
DIGITAL IN MYANMAR
NOV
2015
• Sources: Wikipedia, InternetWorldStats, e27, Facebook, GSMA Intelligence, Ericsson
@wearesocialsg • 34We Are Social
FACEBOOK IN MYANMAR
NOV
2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS
AGE GROUP ACCOUNTS FEMALE MALE
TOTAL 7,300,000 36% 64%
13 – 19 YEARS 1,850,000 35% 65%
20 – 29 YEARS 3,800,000 37% 63%
30 – 39 YEARS 1,120,000 37% 63%
40 – 49 YEARS 350,000 37% 63%
50 – 59 YEARS 157,000 38% 62%
60+ YEARS 83,000 31% 69%
• Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015
9% 16%
13 – 19
YEARS OLD
<1% 1%
60+
YEARS OLD
19% 33%
20 – 29
YEARS OLD
6% 10%
30 – 39
YEARS OLD
2% 3%
40 – 49
YEARS OLD
1% 1%
50 – 59
YEARS OLD
650K !
1.4M!
410K ! 130K !
60K ! 26K !
1.2M!
2.4M!
710K !
220K !
97K ! 57K !
FEMALE
MALE
TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
@wearesocialsg • 35We Are Social
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
102.4
URBANISATION: 49%
47.1
PENETRATION: 46%
48.0
PENETRATION: 47%
114.6
vs. POPULATION: 112%
40.0
PENETRATION: 39%
DIGITAL IN THE PHILIPPINES
NOV
2015
• Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
@wearesocialsg • 36We Are Social
FACEBOOK IN THE PHILIPPINES
NOV
2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS
• Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015
14% 12%
13 – 19
YEARS OLD
1% 1%
60+
YEARS OLD
21% 20%
20 – 29
YEARS OLD
10% 9%
30 – 39
YEARS OLD
5% 4%
40 – 49
YEARS OLD
2% 2%
50 – 59
YEARS OLD
6.7M !
9.9M !
4.7M !
2.2M ! 1.1M !
610K!
5.6M !
9.6M !
4.3M !
1.7M ! 740K!
460K!
FEMALE
MALE
AGE GROUP ACCOUNTS FEMALE MALE
TOTAL 48,000,000 53% 47%
13 – 19 YEARS 12,300,000 54% 46%
20 – 29 YEARS 19,500,000 51% 49%
30 – 39 YEARS 9,000,000 52% 48%
40 – 49 YEARS 3,900,000 56% 44%
50 – 59 YEARS 1,840,000 60% 40%
60+ YEARS 1,070,000 57% 43%
TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
@wearesocialsg • 37We Are Social
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
5.54
URBANISATION: 100%
4.65
PENETRATION: 84%
3.70
PENETRATION: 67%
8.10
vs. POPULATION: 146%
3.40
PENETRATION: 61%
DIGITAL IN SINGAPORE
NOV
2015
• Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
@wearesocialsg • 38We Are Social
FACEBOOK IN SINGAPORE
NOV
2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS
• Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015
4% 4%
13 – 19
YEARS OLD
3% 3%
60+
YEARS OLD
15% 19%
20 – 29
YEARS OLD
13% 15%
30 – 39
YEARS OLD
8% 8%
40 – 49
YEARS OLD
5% 4%
50 – 59
YEARS OLD
150K !
550K !
480K !
280K !
170K !
91K !
150K !
680K !
530K !
290K !
160K !
100K !
FEMALE
MALE
AGE GROUP ACCOUNTS FEMALE MALE
TOTAL 3,700,000 47% 53%
13 – 19 YEARS 300,000 50% 50%
20 – 29 YEARS 1,230,000 45% 55%
30 – 39 YEARS 1,010,000 48% 52%
40 – 49 YEARS 570,000 49% 51%
50 – 59 YEARS 330,000 52% 48%
60+ YEARS 191,000 48% 52%
TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
@wearesocialsg • 39We Are Social
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
65.1
URBANISATION: 34%
35.0
PENETRATION: 54%
38.0
PENETRATION: 58%
97.1
vs. POPULATION: 149%
34.0
PENETRATION: 52%
DIGITAL IN THAILAND
NOV
2015
• Sources: Wikipedia, Reuters, Facebook, GSMA Intelligence
@wearesocialsg • 40We Are Social
FACEBOOK IN THAILAND
NOV
2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS
• Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015
12% 12%
13 – 19
YEARS OLD
1% 2%
60+
YEARS OLD
18% 19%
20 – 29
YEARS OLD
11% 11%
30 – 39
YEARS OLD
5% 5%
40 – 49
YEARS OLD
2% 2%
50 – 59
YEARS OLD
4.5M !
7.0M !
4.2M !
1.9M !
860K !
490K!
4.5M !
7.2M !
4.1M !
1.8M !
840K !
610K!
AGE GROUP ACCOUNTS FEMALE MALE
TOTAL 38,000,000 50% 50%
13 – 19 YEARS 9,000,000 50% 50%
20 – 29 YEARS 14,200,000 49% 51%
30 – 39 YEARS 8,300,000 51% 49%
40 – 49 YEARS 3,700,000 51% 49%
50 – 59 YEARS 1,700,000 51% 49%
60+ YEARS 1,100,000 45% 55%
FEMALE
MALE
TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
@wearesocialsg • 41We Are Social
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
1.21
URBANISATION: 28%
0.01
PENETRATION: 1%
0.29
PENETRATION: 24%
0.86
vs. POPULATION: 71%
0.24
PENETRATION: 20%
DIGITAL IN TIMOR-LESTE
NOV
2015
• Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
@wearesocialsg • 42We Are Social
FACEBOOK IN TIMOR-LESTE
NOV
2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS
AGE GROUP ACCOUNTS FEMALE MALE
TOTAL 290,000 38% 62%
13 – 19 YEARS 115,000 44% 56%
20 – 29 YEARS 134,000 37% 63%
30 – 39 YEARS 28,700 34% 66%
40 – 49 YEARS 8,200 32% 68%
50 – 59 YEARS 2,500 36% 64%
60+ YEARS 3,600 31% 69%
• Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015
17% 22%
13 – 19
YEARS OLD
<1% 1%
60+
YEARS OLD
17% 29%
20 – 29
YEARS OLD
3% 7%
30 – 39
YEARS OLD
1% 2%
40 – 49
YEARS OLD
<1% 1%
50 – 59
YEARS OLD
51K ! 50K !
10K ! 3K ! 1K ! 1K !
64K !
84K !
19K !
6K !
2K ! 3K !
FEMALE
MALE
TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
@wearesocialsg • 43We Are Social
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL USERS
FIGURE REPRESENTS MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER
ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH
COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL REGIONAL
POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA
FIXED AND MOBILE CONNECTIONS
A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS
MILLION MILLION MILLION MILLION MILLION
90.7
URBANISATION: 31%
45.6
PENETRATION: 50%
36.0
PENETRATION: 40%
136.1
vs. POPULATION: 150%
29.0
PENETRATION: 32%
DIGITAL IN VIETNAM
NOV
2015
• Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
@wearesocialsg • 44We Are Social
FACEBOOK IN VIETNAM
NOV
2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS
• Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015
15% 16%
13 – 19
YEARS OLD
<1% 1%
60+
YEARS OLD
20% 25%
20 – 29
YEARS OLD
8% 9%
30 – 39
YEARS OLD
2% 3%
40 – 49
YEARS OLD
1% 1%
50 – 59
YEARS OLD
5.2M !
7.2M !
2.7M !
780K!
310K! 110K!
5.5M !
8.8M !
3.3M !
950K!
370K! 260K!
FEMALE
MALE
AGE GROUP ACCOUNTS FEMALE MALE
TOTAL 36,000,000 46% 54%
13 – 19 YEARS 10,700,000 49% 51%
20 – 29 YEARS 16,000,000 45% 55%
30 – 39 YEARS 6,000,000 45% 55%
40 – 49 YEARS 1,730,000 45% 55%
50 – 59 YEARS 680,000 46% 54%
60+ YEARS 370,000 30% 70%
TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
We Are Social wearesocial.sg • @wearesocialsg
CLICK HERE TO
DOWNLOAD YOUR
COMPLIMENTARY
COPY OF THIS REPORT
CLICK HERE TO READ
OUR ANALYSIS OF WHAT
THESE NUMBERS MEAN
FOR MARKETERS
DOWNLOAD READ MORE
CLICK HERE TO SUBSCRIBE
TO OUR MAILING LIST AND
RECEIVE OUR LATEST STATS
& REPORTS IN YOUR INBOX
SUBSCRIBE
We Are Social wearesocial.sg • @wearesocialsg
WE ARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS
CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE
BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER
OF SOCIAL INSIGHT TO DRIVE BUSINESS VALUE.
WE CALL THIS SOCIAL THINKING.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
We Are Social @wearesocialsg • 375
WE ARE SOCIAL
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG

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Digital, Social & Mobile in Southeast Asia in 2015

  • 1. @wearesocialsg • 1We Are Social SOUTHEAST ASIA DIGITAL IN 2015 SIMON KEMP • WE ARE SOCIAL • NOVEMBER 2015 WE ARE SOCIAL’S GUIDE TO KEY DIGITAL, SOCIAL & MOBILE STATS we are social
  • 2. @wearesocialsg • 2We Are Social SIMONKEMP @eskimon
  • 4. @wearesocialsg • 4We Are Social COUNTRIES DETAILED IN THIS REPORT BRUNEI CAMBODIA INDONESIA LAOS MALAYSIA MYANMAR PHILIPPINES SINGAPORE THAILAND TIMOR-LESTE VIETNAM
  • 5. @wearesocialsg • 5We Are Social CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD
  • 6. @wearesocialsg • 6We Are Social GLOBAL OVERVIEW
  • 7. @wearesocialsg • 7We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS GLOBAL DIGITAL STATISTICS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS BILLION BILLION BILLION BILLION BILLION 3.249 2.0622.317 3.7617.382 NOV 2015 URBANISATION: 53% PENETRATION: 44% PENETRATION: 31% PENETRATION: 51% PENETRATION: 28% • Sources: Worldometers, InternetLiveStats, Facebook, Tencent, InternetLive, LINE, Kakao, GSMA Intelligence
  • 8. @wearesocialsg • 8We Are Social ACTIVE USERS BY SOCIAL PLATFORM NOV 2015 BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS SOCIAL NETWORK MESSENGER / CHAT APP / VOIP • Sources: latest company statements, correct as at 17 November 2015 1,550 ! 900 ! 860 ! 700 ! 653 ! 650 ! 400 ! 316 ! 300 ! 300 ! 249 ! 230 ! 212 ! 211 ! 200 ! 105 ! 100 ! 100 ! 100 ! 97 ! FACEBOOK WHATSAPP QQ FACEBOOK MESSENGER QZONE WECHAT / WEIXIN INSTAGRAM TWITTER SKYPE BAIDU TIEBA VIBER TUMBLR SINA WEIBO LINE SNAPCHAT YY PINTEREST VKONTAKTE BBM LINKEDIN
  • 9. @wearesocialsg • 9We Are Social GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA MOBILE: USERS vs. CONNECTIONS ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE ACTIVE MOBILE CONNECTIONS WORLDWIDE UNIQUE ACTIVE MOBILE USERS WORLDWIDE NOV 2015 3.761 BILLION 7.586 BILLION 4.9 BILLION 7.3 BILLION • Sources: GSMA Intelligence, correct as at 20 November 2016; Ericsson Mobility Report, November 2016
  • 10. @wearesocialsg • 10We Are Social REGIONAL OVERVIEW
  • 11. @wearesocialsg • 11We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 627.7 URBANISATION: 45% 252.4 PENETRATION: 40% 232.9 PENETRATION: 37% 776.3 vs. POPULATION: 124% 199.7 PENETRATION: 32% DIGITAL IN SOUTHEAST ASIA NOV 2015 • Sources: Wikipedia, InternetWorldStats, APJII, e27, Reuters, Facebook, GSMA Intelligence, Ericsson
  • 12. @wearesocialsg • 12We Are Social DIGITAL GROWTH IN SOUTHEAST ASIA ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS HOW DIGITAL USAGE HAS EVOLVED AROUND SOUTHEAST ASIA SINCE OUR PREVIOUS REPORT IN MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 MILLION MILLION MILLION MILLION MILLION +4.7 +27.4 +23.9 +32.3 +17.7 +1% +12% +11 +4% +10% NOV 2015 • Sources: Wikipedia, InternetWorldStats, APJII, e27, Reuters, Facebook, GSMA Intelligence, Ericsson
  • 13. @wearesocialsg • 13We Are Social GLOBAL AVERAGE: BRUNEI CAMBODIA INDONESIA LAOS MALAYSIA MYANMAR PHILIPPINES SINGAPORE THAILAND TIMOR-LESTE VIETNAM INTERNET IN SOUTHEAST ASIA NOV 2015 44% THE NUMBER OF INTERNET USERS IN THE COUNTRY, COMPARED TO TOTAL POPULATION 81%! 84%! 67%! 54%! 34%! 1%! 46%! 50%! 32%! 14%! 9%! • Sources: Wikipedia, InternetWorldStats, APJII, e27, Reuters
  • 14. @wearesocialsg • 14We Are Social INTERNET IN SOUTHEAST ASIA NOV 2015 THE NUMBER OF INTERNET USERS IN THE COUNTRY, COMPARED TO TOTAL POPULATION GLOBAL AVERAGE 84%! 81%! 67%! 54%! 50%! 46%! 40%! 34%! 32%! 14%! 9%! 1%! SINGAPORE BRUNEI MALAYSIA THAILAND VIETNAM PHILIPPINES SEASIA INDONESIA CAMBODIA LAOS MYANMAR TIMOR-LESTE • Sources: Wikipedia, InternetWorldStats, APJII, e27, Reuters
  • 15. @wearesocialsg • 15We Are Social GLOBAL AVERAGE: BRUNEI CAMBODIA INDONESIA LAOS MALAYSIA MYANMAR PHILIPPINES SINGAPORE THAILAND TIMOR-LESTE VIETNAM SOCIAL MEDIA IN SOUTHEAST ASIA NOV 2015 31% MONTHLY ACTIVE USERS ON THE MOST ACTIVE SOCIAL NETWORK IN THE COUNTRY, COMPARED TO TOTAL POPULATION 69%! 67%! 59%! 58%! 31%! 24%! 47%! 40%! 22%! 14%! 14%! • Sources: Wikipedia, Facebook
  • 16. @wearesocialsg • 16We Are Social SOCIAL MEDIA IN SOUTHEAST ASIA NOV 2015 MONTHLY ACTIVE USERS ON THE MOST ACTIVE SOCIAL NETWORK IN THE COUNTRY, COMPARED TO TOTAL POPULATION GLOBAL AVERAGE 69%! 67%! 59%! 58%! 47%! 40%! 37%! 31%! 24%! 22%! 14%! 14%! BRUNEI SINGAPORE MALAYSIA THAILAND PHILIPPINES VIETNAM SEASIA INDONESIA TIMOR-LESTE CAMBODIA LAOS MYANMAR • Sources: Wikipedia, Facebook
  • 17. @wearesocialsg • 17We Are Social FACEBOOK IN SOUTHEAST ASIA NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP ACCOUNTS FEMALE MALE TOTAL 232,850,000 46% 54% 13 – 19 YEARS 64,375,000 50% 50% 20 – 29 YEARS 99,733,000 44% 56% 30 – 39 YEARS 42,559,700 45% 55% 40 – 49 YEARS 16,164,200 48% 52% 50 – 59 YEARS 6,753,800 50% 50% 60+ YEARS 4,814,800 40% 60% • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 14% 14% 13 – 19 YEARS OLD 1% 1% 60+ YEARS OLD 19% 24% 20 – 29 YEARS OLD 8% 10% 30 – 39 YEARS OLD 3% 4% 40 – 49 YEARS OLD 1% 1% 50 – 59 YEARS OLD FEMALE MALE 32.1M ! 44.3M ! 19.3M ! 7.8M ! 3.4M ! 1.9M ! 32.3M ! 55.5M ! 23.2M ! 8.4M ! 3.4M ! 2.9M ! TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
  • 18. @wearesocialsg • 18We Are Social GLOBAL AVERAGE: BRUNEI CAMBODIA INDONESIA LAOS MALAYSIA MYANMAR PHILIPPINES SINGAPORE THAILAND TIMOR-LESTE VIETNAM MOBILE IN SOUTHEAST ASIA NOV 2015 103% NUMBER OF MOBILE CONNECTIONS IN THE COUNTRY, COMPARED TO TOTAL POPULATION 126%! 146%! 136%! 149%! 125%! 71%! 112%! 150%! 155%! 69%! 56%! • Sources: Wikipedia, GSMA Intelligence, Ericsson
  • 19. @wearesocialsg • 19We Are Social MOBILE IN SOUTHEAST ASIA NOV 2015 NUMBER OF MOBILE CONNECTIONS IN THE COUNTRY, COMPARED TO TOTAL POPULATION GLOBAL AVERAGE • Sources: Wikipedia, GSMA Intelligence, Ericsson 155%! 150%! 149%! 146%! 136%! 126%! 125%! 121%! 112%! 71%! 69%! 56%! CAMBODIA VIETNAM THAILAND SINGAPORE MALAYSIA BRUNEI INDONESIA SEASIA PHILIPPINES TIMOR-LESTE LAOS MYANMAR
  • 20. @wearesocialsg • 20We Are Social GLOBAL AVERAGE: BRUNEI CAMBODIA INDONESIA LAOS MALAYSIA MYANMAR PHILIPPINES SINGAPORE THAILAND TIMOR-LESTE VIETNAM MOBILE SOCIAL IN SOUTHEAST ASIA NOV 2015 28% NUMBER OF SOCIAL MEDIA USERS LOGGING IN VIA MOBILE DEVICES IN THE PAST 30 DAYS, COMPARED TO TOTAL POPULATION 64%! 61%! 52%! 52%! 26%! 20%! 39%! 32%! 19%! 12%! 11%! • Sources: Wikipedia, Facebook
  • 21. @wearesocialsg • 21We Are Social MOBILE SOCIAL IN SOUTHEAST ASIA NOV 2015 GLOBAL AVERAGE 64%! 61%! 52%! 52%! 39%! 32%! 32%! 26%! 20%! 19%! 12%! 11%! BRUNEI SINGAPORE THAILAND MALAYSIA PHILIPPINES VIETNAM SEASIA INDONESIA TIMOR-LESTE CAMBODIA LAOS MYANMAR • Sources: Wikipedia, Facebook NUMBER OF SOCIAL MEDIA USERS LOGGING IN VIA MOBILE DEVICES IN THE PAST 30 DAYS, COMPARED TO TOTAL POPULATION
  • 22. @wearesocialsg • 22We Are Social COUNTRY SNAPSHOTS
  • 23. @wearesocialsg • 23We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 393 URBANISATION: 76% 319 PENETRATION: 81% 270 PENETRATION: 69% 495 vs. POPULATION: 126% 250 PENETRATION: 64% DIGITAL IN BRUNEI NOV 2015 • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
  • 24. @wearesocialsg • 24We Are Social FACEBOOK IN BRUNEI NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP ACCOUNTS FEMALE MALE TOTAL 270,000 44% 56% 13 – 19 YEARS 30,000 47% 53% 20 – 29 YEARS 109,000 45% 55% 30 – 39 YEARS 76,000 46% 54% 40 – 49 YEARS 34,000 47% 53% 50 – 59 YEARS 14,500 51% 49% 60+ YEARS 8,600 35% 65% • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 5% 6% 13 – 19 YEARS OLD 14K ! 49K ! 35K ! 16K ! 7K ! 3K ! 16K ! 60K ! 41K ! 18K ! 7K ! 6K ! 1% 2% 60+ YEARS OLD 18% 22% 20 – 29 YEARS OLD 13% 15% 30 – 39 YEARS OLD 6% 7% 40 – 49 YEARS OLD 3% 3% 50 – 59 YEARS OLD FEMALE MALE TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
  • 25. @wearesocialsg • 25We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 15.4 URBANISATION: 20% 5.0 PENETRATION: 32% 3.4 PENETRATION: 22% 23.9 vs. POPULATION: 155% 2.9 PENETRATION: 19% DIGITAL IN CAMBODIA NOV 2015 • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
  • 26. @wearesocialsg • 26We Are Social FACEBOOK IN CAMBODIA NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP ACCOUNTS FEMALE MALE TOTAL 3,400,000 38% 62% 13 – 19 YEARS 900,000 43% 57% 20 – 29 YEARS 1,810,000 39% 61% 30 – 39 YEARS 460,000 30% 70% 40 – 49 YEARS 113,000 25% 75% 50 – 59 YEARS 46,000 26% 74% 60+ YEARS 28,700 27% 73% • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 12% 15% 13 – 19 YEARS OLD <1% 1% 60+ YEARS OLD 21% 33% 20 – 29 YEARS OLD 4% 10% 30 – 39 YEARS OLD 1% 3% 40 – 49 YEARS OLD <1% 1% 50 – 59 YEARS OLD 390K ! 710K ! 140K ! 28K ! 12K ! 8K ! 510K ! 1.1M! 320K ! 85K ! 34K ! 21K ! FEMALE MALE TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
  • 27. @wearesocialsg • 27We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 255.5 URBANISATION: 51% 88.1 PENETRATION: 34% 79.0 PENETRATION: 31% 318.5 vs. POPULATION: 125% 67.0 PENETRATION: 26% DIGITAL IN INDONESIA NOV 2015 • Sources: Wikipedia, APJII, Facebook, GSMA Intelligence
  • 28. @wearesocialsg • 28We Are Social FACEBOOK IN INDONESIA NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP ACCOUNTS FEMALE MALE TOTAL 79,000,000 42% 58% 13 – 19 YEARS 26,000,000 50% 50% 20 – 29 YEARS 35,000,000 40% 60% 30 – 39 YEARS 12,000,000 38% 62% 40 – 49 YEARS 3,800,000 39% 61% 50 – 59 YEARS 1,000,000 39% 61% 60+ YEARS 1,520,000 28% 72% • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 16% 16% 13 – 19 YEARS OLD 1% 1% 60+ YEARS OLD 18% 26% 20 – 29 YEARS OLD 6% 9% 30 – 39 YEARS OLD 2% 3% 40 – 49 YEARS OLD <1% 1% 50 – 59 YEARS OLD 13M! 14M! 4.6M ! 1.5M ! 390K! 420K! 13M! 21M! 7.4M ! 2.3M ! 610K! 1.1M ! FEMALE MALE TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
  • 29. @wearesocialsg • 29We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 6.80 URBANISATION: 34% 0.99 PENETRATION: 14% 0.99 PENETRATION: 14% 4.70 vs. POPULATION: 69% 0.82 PENETRATION: 12% DIGITAL IN LAOS NOV 2015 • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
  • 30. @wearesocialsg • 30We Are Social FACEBOOK IN LAOS NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP ACCOUNTS FEMALE MALE TOTAL 990,000 43% 57% 13 – 19 YEARS 280,000 46% 54% 20 – 29 YEARS 450,000 44% 56% 30 – 39 YEARS 165,000 41% 59% 40 – 49 YEARS 59,000 36% 64% 50 – 59 YEARS 23,800 33% 67% 60+ YEARS 9,900 30% 70% • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 13% 15% 13 – 19 YEARS OLD <1% 1% 60+ YEARS OLD 20% 25% 20 – 29 YEARS OLD 7% 10% 30 – 39 YEARS OLD 2% 4% 40 – 49 YEARS OLD 1% 2% 50 – 59 YEARS OLD 130K ! 200K ! 67K ! 21K ! 8K ! 3K ! 150K ! 250K ! 98K ! 38K ! 16K ! 7K ! FEMALE MALE TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
  • 31. @wearesocialsg • 31We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 30.8 URBANISATION: 73% 20.6 PENETRATION: 67% 18.0 PENETRATION: 59% 41.9 vs. POPULATION: 136% 16.0 PENETRATION: 52% DIGITAL IN MALAYSIA NOV 2015 • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
  • 32. @wearesocialsg • 32We Are Social FACEBOOK IN MALAYSIA NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP ACCOUNTS FEMALE MALE TOTAL 18,000,000 44% 56% 13 – 19 YEARS 2,900,000 45% 55% 20 – 29 YEARS 7,500,000 43% 57% 30 – 39 YEARS 4,400,000 45% 55% 40 – 49 YEARS 1,900,000 47% 53% 50 – 59 YEARS 960,000 47% 53% 60+ YEARS 430,000 37% 63% • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 7% 9% 13 – 19 YEARS OLD 1% 1% 60+ YEARS OLD 18% 24% 20 – 29 YEARS OLD 11% 13% 30 – 39 YEARS OLD 5% 6% 40 – 49 YEARS OLD 2% 3% 50 – 59 YEARS OLD 1.3M ! 3.2M ! 2.0M ! 900K! 450K! 160K! 1.6M ! 4.3M ! 2.4M ! 1.0M ! 510K! 270K! FEMALE MALE TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
  • 33. @wearesocialsg • 33We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 53.9 URBANISATION: 33% 5.0 PENETRATION: 9% 7.3 PENETRATION: 14% 30.0 vs. POPULATION: 56% 6.1 PENETRATION: 11% DIGITAL IN MYANMAR NOV 2015 • Sources: Wikipedia, InternetWorldStats, e27, Facebook, GSMA Intelligence, Ericsson
  • 34. @wearesocialsg • 34We Are Social FACEBOOK IN MYANMAR NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP ACCOUNTS FEMALE MALE TOTAL 7,300,000 36% 64% 13 – 19 YEARS 1,850,000 35% 65% 20 – 29 YEARS 3,800,000 37% 63% 30 – 39 YEARS 1,120,000 37% 63% 40 – 49 YEARS 350,000 37% 63% 50 – 59 YEARS 157,000 38% 62% 60+ YEARS 83,000 31% 69% • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 9% 16% 13 – 19 YEARS OLD <1% 1% 60+ YEARS OLD 19% 33% 20 – 29 YEARS OLD 6% 10% 30 – 39 YEARS OLD 2% 3% 40 – 49 YEARS OLD 1% 1% 50 – 59 YEARS OLD 650K ! 1.4M! 410K ! 130K ! 60K ! 26K ! 1.2M! 2.4M! 710K ! 220K ! 97K ! 57K ! FEMALE MALE TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
  • 35. @wearesocialsg • 35We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 102.4 URBANISATION: 49% 47.1 PENETRATION: 46% 48.0 PENETRATION: 47% 114.6 vs. POPULATION: 112% 40.0 PENETRATION: 39% DIGITAL IN THE PHILIPPINES NOV 2015 • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
  • 36. @wearesocialsg • 36We Are Social FACEBOOK IN THE PHILIPPINES NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 14% 12% 13 – 19 YEARS OLD 1% 1% 60+ YEARS OLD 21% 20% 20 – 29 YEARS OLD 10% 9% 30 – 39 YEARS OLD 5% 4% 40 – 49 YEARS OLD 2% 2% 50 – 59 YEARS OLD 6.7M ! 9.9M ! 4.7M ! 2.2M ! 1.1M ! 610K! 5.6M ! 9.6M ! 4.3M ! 1.7M ! 740K! 460K! FEMALE MALE AGE GROUP ACCOUNTS FEMALE MALE TOTAL 48,000,000 53% 47% 13 – 19 YEARS 12,300,000 54% 46% 20 – 29 YEARS 19,500,000 51% 49% 30 – 39 YEARS 9,000,000 52% 48% 40 – 49 YEARS 3,900,000 56% 44% 50 – 59 YEARS 1,840,000 60% 40% 60+ YEARS 1,070,000 57% 43% TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
  • 37. @wearesocialsg • 37We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 5.54 URBANISATION: 100% 4.65 PENETRATION: 84% 3.70 PENETRATION: 67% 8.10 vs. POPULATION: 146% 3.40 PENETRATION: 61% DIGITAL IN SINGAPORE NOV 2015 • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
  • 38. @wearesocialsg • 38We Are Social FACEBOOK IN SINGAPORE NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 4% 4% 13 – 19 YEARS OLD 3% 3% 60+ YEARS OLD 15% 19% 20 – 29 YEARS OLD 13% 15% 30 – 39 YEARS OLD 8% 8% 40 – 49 YEARS OLD 5% 4% 50 – 59 YEARS OLD 150K ! 550K ! 480K ! 280K ! 170K ! 91K ! 150K ! 680K ! 530K ! 290K ! 160K ! 100K ! FEMALE MALE AGE GROUP ACCOUNTS FEMALE MALE TOTAL 3,700,000 47% 53% 13 – 19 YEARS 300,000 50% 50% 20 – 29 YEARS 1,230,000 45% 55% 30 – 39 YEARS 1,010,000 48% 52% 40 – 49 YEARS 570,000 49% 51% 50 – 59 YEARS 330,000 52% 48% 60+ YEARS 191,000 48% 52% TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
  • 39. @wearesocialsg • 39We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 65.1 URBANISATION: 34% 35.0 PENETRATION: 54% 38.0 PENETRATION: 58% 97.1 vs. POPULATION: 149% 34.0 PENETRATION: 52% DIGITAL IN THAILAND NOV 2015 • Sources: Wikipedia, Reuters, Facebook, GSMA Intelligence
  • 40. @wearesocialsg • 40We Are Social FACEBOOK IN THAILAND NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 12% 12% 13 – 19 YEARS OLD 1% 2% 60+ YEARS OLD 18% 19% 20 – 29 YEARS OLD 11% 11% 30 – 39 YEARS OLD 5% 5% 40 – 49 YEARS OLD 2% 2% 50 – 59 YEARS OLD 4.5M ! 7.0M ! 4.2M ! 1.9M ! 860K ! 490K! 4.5M ! 7.2M ! 4.1M ! 1.8M ! 840K ! 610K! AGE GROUP ACCOUNTS FEMALE MALE TOTAL 38,000,000 50% 50% 13 – 19 YEARS 9,000,000 50% 50% 20 – 29 YEARS 14,200,000 49% 51% 30 – 39 YEARS 8,300,000 51% 49% 40 – 49 YEARS 3,700,000 51% 49% 50 – 59 YEARS 1,700,000 51% 49% 60+ YEARS 1,100,000 45% 55% FEMALE MALE TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
  • 41. @wearesocialsg • 41We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1.21 URBANISATION: 28% 0.01 PENETRATION: 1% 0.29 PENETRATION: 24% 0.86 vs. POPULATION: 71% 0.24 PENETRATION: 20% DIGITAL IN TIMOR-LESTE NOV 2015 • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
  • 42. @wearesocialsg • 42We Are Social FACEBOOK IN TIMOR-LESTE NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS AGE GROUP ACCOUNTS FEMALE MALE TOTAL 290,000 38% 62% 13 – 19 YEARS 115,000 44% 56% 20 – 29 YEARS 134,000 37% 63% 30 – 39 YEARS 28,700 34% 66% 40 – 49 YEARS 8,200 32% 68% 50 – 59 YEARS 2,500 36% 64% 60+ YEARS 3,600 31% 69% • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 17% 22% 13 – 19 YEARS OLD <1% 1% 60+ YEARS OLD 17% 29% 20 – 29 YEARS OLD 3% 7% 30 – 39 YEARS OLD 1% 2% 40 – 49 YEARS OLD <1% 1% 50 – 59 YEARS OLD 51K ! 50K ! 10K ! 3K ! 1K ! 1K ! 64K ! 84K ! 19K ! 6K ! 2K ! 3K ! FEMALE MALE TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
  • 43. @wearesocialsg • 43We Are Social ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS A SNAPSHOT OF KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 90.7 URBANISATION: 31% 45.6 PENETRATION: 50% 36.0 PENETRATION: 40% 136.1 vs. POPULATION: 150% 29.0 PENETRATION: 32% DIGITAL IN VIETNAM NOV 2015 • Sources: Wikipedia, InternetWorldStats, Facebook, GSMA Intelligence
  • 44. @wearesocialsg • 44We Are Social FACEBOOK IN VIETNAM NOV 2015 BASED ON ACCOUNTS THAT HAVE SIGNED IN DURING THE PAST 30 DAYS • Source: We Are Social’s analysis of Facebook-reported data, correct as at 17 November 2015 15% 16% 13 – 19 YEARS OLD <1% 1% 60+ YEARS OLD 20% 25% 20 – 29 YEARS OLD 8% 9% 30 – 39 YEARS OLD 2% 3% 40 – 49 YEARS OLD 1% 1% 50 – 59 YEARS OLD 5.2M ! 7.2M ! 2.7M ! 780K! 310K! 110K! 5.5M ! 8.8M ! 3.3M ! 950K! 370K! 260K! FEMALE MALE AGE GROUP ACCOUNTS FEMALE MALE TOTAL 36,000,000 46% 54% 13 – 19 YEARS 10,700,000 49% 51% 20 – 29 YEARS 16,000,000 45% 55% 30 – 39 YEARS 6,000,000 45% 55% 40 – 49 YEARS 1,730,000 45% 55% 50 – 59 YEARS 680,000 46% 54% 60+ YEARS 370,000 30% 70% TOTALS MAY NOT TALLY DUE TO ROUNDING IN REPORTED DATA
  • 45. We Are Social wearesocial.sg • @wearesocialsg CLICK HERE TO DOWNLOAD YOUR COMPLIMENTARY COPY OF THIS REPORT CLICK HERE TO READ OUR ANALYSIS OF WHAT THESE NUMBERS MEAN FOR MARKETERS DOWNLOAD READ MORE CLICK HERE TO SUBSCRIBE TO OUR MAILING LIST AND RECEIVE OUR LATEST STATS & REPORTS IN YOUR INBOX SUBSCRIBE
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  • 47. We Are Social @wearesocialsg • 375 WE ARE SOCIAL SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG