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We Are Social @wearesocialsg • 1
DIGITAL, SOCIAL
& MOBILE IN 2015WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS
w...
We Are Social @wearesocialsg • 2
We Are Social @wearesocialsg • 3
COUNTRIES DETAILED IN THIS REPORT
1  ARGENTINA
2  AUSTRALIA
3  BRAZIL
4  CANADA
5  CHINA
...
We Are Social @wearesocialsg • 4
CLICK HERE TO ACCESS OUR REPORTS ON
OVER 100 COUNTRIES AROUND THE WORLD
We Are Social @wearesocialsg • 5
GLOBAL & REGIONAL OVERVIEWS
We Are Social @wearesocialsg • 6
GLOBAL DIGITAL SNAPSHOT
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUN...
We Are Social @wearesocialsg • 7
YEAR-ON-YEAR GROWTH
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
U...
We Are Social @wearesocialsg • 8
SHARE OF GLOBAL USERS
JAN
2015
NORTH AMERICA
5% 10%
10% 5%
CENTRAL AMERICA
3% 4%
3% 3%
SO...
We Are Social @wearesocialsg • 9
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
AC...
We Are Social @wearesocialsg • 10
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
A...
We Are Social @wearesocialsg • 11
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
A...
We Are Social @wearesocialsg • 12
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
A...
We Are Social @wearesocialsg • 13
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
A...
We Are Social @wearesocialsg • 14
GLOBAL INTERNET USAGE
We Are Social @wearesocialsg • 15
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
E...
We Are Social @wearesocialsg • 16
INTERNET REGIONAL OVERVIEW
JAN
2015
• Sources: InternetLiveStats Q1 2015, InternetWorldS...
We Are Social @wearesocialsg • 17
INTERNET USE
JAN
2015
• Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. ...
We Are Social @wearesocialsg • 18
TIME SPENT ON THE INTERNET
JAN
2015 AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER...
We Are Social @wearesocialsg • 19
JAN
2015 SHARE OF WEB TRAFFIC BY DEVICE
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHAR...
We Are Social @wearesocialsg • 20
MOBILE’S SHARE OF WEB TRAFFIC
JAN
2015 PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PH...
We Are Social @wearesocialsg • 21
AVERAGE NET CONNECTION SPEEDS
JAN
2015 AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS
• Sou...
We Are Social @wearesocialsg • 22
E-COMMERCE
JAN
2015 PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN...
We Are Social @wearesocialsg • 23
GLOBAL SOCIAL MEDIA USAGE
We Are Social @wearesocialsg • 24
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 ...
We Are Social @wearesocialsg • 25
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
E...
We Are Social @wearesocialsg • 26
SOCIAL MEDIA REGIONAL OVERVIEW
JAN
2015
• Sources: Facebook Q1 2015; Tencent Q4 2014; VK...
We Are Social @wearesocialsg • 27
SOCIAL MEDIA USE
JAN
2015
66%!
64%!
60%!
59%!
58%!
57%!
56%!
56%!
55%!
52%!
49%!
47%!
47...
We Are Social @wearesocialsg • 28
ACTIVE USERS BY SOCIAL PLATFORM
JAN
2015
• Sources: We Are Social analysis of Facebook d...
We Are Social @wearesocialsg • 29
TIME SPENT ON SOCIAL MEDIA
JAN
2015
• Source: GlobalWebIndex, Q4 2014. Based on a survey...
We Are Social @wearesocialsg • 30
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
E...
We Are Social @wearesocialsg • 31
MOBILE SOCIAL REGIONAL OVERVIEW
JAN
2015
• Sources: Facebook Q1 2015; Tencent Q4 2014; V...
We Are Social @wearesocialsg • 32
MOBILE SOCIAL
JAN
2015
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 &...
We Are Social @wearesocialsg • 33
GLOBAL MOBILE PHONE USAGE
We Are Social @wearesocialsg • 34
MOBILE USERS vs. CONNECTIONS
# #
TOTAL NUMBER
OF MOBILE
USERS (UNIQUE
INDIVIDUALS)
MOBIL...
We Are Social @wearesocialsg • 35
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
E...
We Are Social @wearesocialsg • 36
MOBILE REGIONAL OVERVIEW
JAN
2015
• Source: GSMA Intelligence, Q4 2014. Wikipedia for po...
We Are Social @wearesocialsg • 37
MOBILE CONNECTIONS
JAN
2015
• Source: GSMA Intelligence, Q4 2014
176%!
173%!
173%!
168%!...
We Are Social @wearesocialsg • 38
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MO...
We Are Social @wearesocialsg • 39
PRE-PAY vs. POST-PAY CONNECTIONS
JAN
2015
99%!
97%!
96%!
96%!
95%!
89%!
86%!
86%!
85%!
8...
We Are Social @wearesocialsg • 40
JAN
2015 MOBILE CONNECTIONS BY DEVICE
TOTAL NUMBER
OF SMARTPHONE
CONNECTIONS
TOTAL NUMBE...
We Are Social @wearesocialsg • 41
MOBILE’S SHARE OF WEB TRAFFIC
JAN
2015 PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBI...
We Are Social @wearesocialsg • 42
JAN
2015 PLATFORMS’ SHARE OF MOBILE WEB
PERCENTAGE OF GLOBAL
MOBILE WEB PAGE REQUESTS
FR...
We Are Social @wearesocialsg • 43
AVERAGE MOBILE NET SPEEDS
JAN
2015
• Source: Akamai State of the Internet Report, Q3 201...
We Are Social @wearesocialsg • 44
GLOBAL MOBILE DATA GROWTH
JAN
2015 TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DO...
We Are Social @wearesocialsg • 45
MOBILE COMMERCE
JAN
2015 PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A ...
We Are Social @wearesocialsg • 46
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
E...
We Are Social @wearesocialsg • 47
MOBILE BROADBAND
JAN
2015
• Source: Based on data from GSMA Intelligence, Q4 2014. Wikip...
We Are Social @wearesocialsg • 48
COUNTRY SNAPSHOTS
We Are Social @wearesocialsg • 49
ARGENTINA
We Are Social @wearesocialsg • 50
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
A...
We Are Social @wearesocialsg • 51
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBE...
We Are Social @wearesocialsg • 52
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED /...
We Are Social @wearesocialsg • 53
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBI...
We Are Social @wearesocialsg • 54
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
P...
We Are Social @wearesocialsg • 55
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 ...
We Are Social @wearesocialsg • 56
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represen...
We Are Social @wearesocialsg • 57
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MO...
We Are Social @wearesocialsg • 58
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERC...
We Are Social @wearesocialsg • 59
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A P...
We Are Social @wearesocialsg • 60
AUSTRALIA
We Are Social @wearesocialsg • 61
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
A...
We Are Social @wearesocialsg • 62
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBE...
We Are Social @wearesocialsg • 63
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED /...
We Are Social @wearesocialsg • 64
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBI...
We Are Social @wearesocialsg • 65
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
P...
We Are Social @wearesocialsg • 66
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 ...
We Are Social @wearesocialsg • 67
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represen...
We Are Social @wearesocialsg • 68
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MO...
We Are Social @wearesocialsg • 69
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERC...
We Are Social @wearesocialsg • 70
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A P...
We Are Social @wearesocialsg • 71
BRAZIL
We Are Social @wearesocialsg • 72
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
A...
We Are Social @wearesocialsg • 73
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBE...
We Are Social @wearesocialsg • 74
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED /...
We Are Social @wearesocialsg • 75
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBI...
We Are Social @wearesocialsg • 76
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
P...
We Are Social @wearesocialsg • 77
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 ...
We Are Social @wearesocialsg • 78
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represen...
We Are Social @wearesocialsg • 79
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MO...
We Are Social @wearesocialsg • 80
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERC...
We Are Social @wearesocialsg • 81
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A P...
We Are Social @wearesocialsg • 82
CANADA
We Are Social @wearesocialsg • 83
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
A...
We Are Social @wearesocialsg • 84
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBE...
We Are Social @wearesocialsg • 85
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED /...
We Are Social @wearesocialsg • 86
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBI...
We Are Social @wearesocialsg • 87
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
P...
We Are Social @wearesocialsg • 88
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 ...
We Are Social @wearesocialsg • 89
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represen...
We Are Social @wearesocialsg • 90
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF MO...
We Are Social @wearesocialsg • 91
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERC...
We Are Social @wearesocialsg • 92
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A P...
We Are Social @wearesocialsg • 93
CHINA
We Are Social @wearesocialsg • 94
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
A...
We Are Social @wearesocialsg • 95
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBE...
We Are Social @wearesocialsg • 96
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED /...
We Are Social @wearesocialsg • 97
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBI...
We Are Social @wearesocialsg • 98
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
P...
We Are Social @wearesocialsg • 99
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 ...
We Are Social @wearesocialsg • 100
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represe...
We Are Social @wearesocialsg • 101
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF M...
We Are Social @wearesocialsg • 102
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PER...
We Are Social @wearesocialsg • 103
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A ...
We Are Social @wearesocialsg • 104
EGYPT
We Are Social @wearesocialsg • 105
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
...
We Are Social @wearesocialsg • 106
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMB...
We Are Social @wearesocialsg • 107
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
...
We Are Social @wearesocialsg • 108
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3...
We Are Social @wearesocialsg • 109
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF M...
We Are Social @wearesocialsg • 110
FRANCE
We Are Social @wearesocialsg • 111
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
...
We Are Social @wearesocialsg • 112
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMB...
We Are Social @wearesocialsg • 113
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED ...
We Are Social @wearesocialsg • 114
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOB...
We Are Social @wearesocialsg • 115
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
...
We Are Social @wearesocialsg • 116
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3...
We Are Social @wearesocialsg • 117
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represe...
We Are Social @wearesocialsg • 118
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF M...
We Are Social @wearesocialsg • 119
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PER...
We Are Social @wearesocialsg • 120
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A ...
We Are Social @wearesocialsg • 121
GERMANY
We Are Social @wearesocialsg • 122
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
...
We Are Social @wearesocialsg • 123
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMB...
We Are Social @wearesocialsg • 124
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED ...
We Are Social @wearesocialsg • 125
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOB...
We Are Social @wearesocialsg • 126
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
...
We Are Social @wearesocialsg • 127
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3...
We Are Social @wearesocialsg • 128
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represe...
We Are Social @wearesocialsg • 129
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF M...
We Are Social @wearesocialsg • 130
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PER...
We Are Social @wearesocialsg • 131
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A ...
We Are Social @wearesocialsg • 132
HONG KONG
We Are Social @wearesocialsg • 133
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
...
We Are Social @wearesocialsg • 134
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMB...
We Are Social @wearesocialsg • 135
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED ...
We Are Social @wearesocialsg • 136
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOB...
We Are Social @wearesocialsg • 137
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
...
We Are Social @wearesocialsg • 138
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3...
We Are Social @wearesocialsg • 139
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represe...
We Are Social @wearesocialsg • 140
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF M...
We Are Social @wearesocialsg • 141
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PER...
We Are Social @wearesocialsg • 142
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A ...
We Are Social @wearesocialsg • 143
INDIA
We Are Social @wearesocialsg • 144
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
...
We Are Social @wearesocialsg • 145
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMB...
We Are Social @wearesocialsg • 146
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED ...
We Are Social @wearesocialsg • 147
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOB...
We Are Social @wearesocialsg • 148
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
...
We Are Social @wearesocialsg • 149
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3...
We Are Social @wearesocialsg • 150
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represe...
We Are Social @wearesocialsg • 151
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF M...
We Are Social @wearesocialsg • 152
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PER...
We Are Social @wearesocialsg • 153
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A ...
We Are Social @wearesocialsg • 154
INDONESIA
We Are Social @wearesocialsg • 155
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
...
We Are Social @wearesocialsg • 156
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMB...
We Are Social @wearesocialsg • 157
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED ...
We Are Social @wearesocialsg • 158
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOB...
We Are Social @wearesocialsg • 159
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
...
We Are Social @wearesocialsg • 160
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3...
We Are Social @wearesocialsg • 161
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represe...
We Are Social @wearesocialsg • 162
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF M...
We Are Social @wearesocialsg • 163
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PER...
We Are Social @wearesocialsg • 164
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A ...
We Are Social @wearesocialsg • 165
ITALY
We Are Social @wearesocialsg • 166
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
...
We Are Social @wearesocialsg • 167
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMB...
We Are Social @wearesocialsg • 168
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED ...
We Are Social @wearesocialsg • 169
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOB...
We Are Social @wearesocialsg • 170
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
...
We Are Social @wearesocialsg • 171
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3...
We Are Social @wearesocialsg • 172
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represe...
We Are Social @wearesocialsg • 173
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF M...
We Are Social @wearesocialsg • 174
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PER...
We Are Social @wearesocialsg • 175
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A ...
We Are Social @wearesocialsg • 176
JAPAN
We Are Social @wearesocialsg • 177
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
...
We Are Social @wearesocialsg • 178
JAN
2015 ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMB...
We Are Social @wearesocialsg • 179
JAN
2015 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED ...
We Are Social @wearesocialsg • 180
JAN
2015 INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOB...
We Are Social @wearesocialsg • 181
JAN
2015 SHARE OF WEB TRAFFIC
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
...
We Are Social @wearesocialsg • 182
JAN
2015 SOCIAL MEDIA USE
##
• Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3...
We Are Social @wearesocialsg • 183
JAN
2015 TOP ACTIVE SOCIAL PLATFORMS
• Source: GlobalWebIndex, Q4 2014. Figures represe...
We Are Social @wearesocialsg • 184
JAN
2015
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF M...
We Are Social @wearesocialsg • 185
JAN
2015 MOBILE ACTIVITIES
$
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PER...
We Are Social @wearesocialsg • 186
JAN
2015 E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A ...
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Upcoming SlideShare
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We Are Social @wearesocialsg • Digital, Social & Mobile in 2015

We Are Social @wearesocialsg • 41
MOBILE’S SHARE OF WEB TRAFFIC
JAN
2015 PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES
0.7%!
2.9%!
6.1%!
10.9%!
17.0%!
28.9%!
33.4%!
2009 2010 2011 2012 2013 2014 2015
• Source: StatCounter, Q1 2015

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