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@wearesocial • 1
DIGITAL IN
APAC 2016
SIMON KEMP • WE ARE SOCIAL
WE ARE SOCIAL’S COMPENDIUM OF DIGITAL, SOCIAL AND MOBILE
...
@wearesocial • 2
SIMON KEMP
@eskimon
@wearesocial • 3
@wearesocial • 4
COUNTRIES DETAILED IN THIS REPORT
01 AUSTRALIA 07 FIJI 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA
02 BANGLADE...
@wearesocial • 5
CLICK HERE TO READ MORE OF WE ARE SOCIAL’S FREE
REPORTS ON 232 COUNTRIES AROUND THE WORLD
@wearesocial • 6
GLOBAL OVERVIEW
@wearesocial • 7
GLOBAL DIGITAL SNAPSHOT
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE US...
@wearesocial • 8
SEP
2016 GLOBAL DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER ...
@wearesocial • 9
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
...
@wearesocial • 10
ACTIVE USERS BY SOCIAL PLATFORM
SEP
2016 MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFOR...
@wearesocial • 11
MOBILE USERS vs. CONNECTIONS
# #
TOTAL NUMBER
OF MOBILE
USERS (UNIQUE
INDIVIDUALS)
MOBILE PENETRATION
(U...
@wearesocial • 12
REGIONAL OVERVIEW
@wearesocial • 13
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL...
@wearesocial • 14
SEP
2016 APAC DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER O...
@wearesocial • 15
APAC INTERNET USAGE
@wearesocial • 16
GLOBAL
AVERAGE:
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINE...
@wearesocial • 17
APAC INTERNET USE
SEP
2016 NATIONAL INTERNET PENETRATION FIGURES
GLOBAL
AVERAGE
• Sources: UN; InternetW...
@wearesocial • 18
GROWTH IN INTERNET USERS
SEP
2016
2,472%
354%
136%
90%
75%
70%
65%
56%
41%
33%
32%
32%
30%
27%
24%
22%
2...
@wearesocial • 19
SEP
2016
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF...
@wearesocial • 20
SEP
2016
SHARE OF WEB
PAGES SERVED:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGES SERVED:
MOBILE PHONES
SHARE OF...
@wearesocial • 21
APAC SOCIAL MEDIA USAGE
@wearesocial • 22
GLOBAL
AVERAGE:
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINE...
@wearesocial • 23
SEP
2016 APAC SOCIAL MEDIA USE
##
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PER...
@wearesocial • 24
SOCIAL MEDIA USE
SEP
2016 ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULAT...
@wearesocial • 25
GROWTH IN SOCIAL MEDIA USE
SEP
2016
• Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 ...
@wearesocial • 26
GLOBAL
AVERAGE:
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINE...
@wearesocial • 27
MOBILE SOCIAL
SEP
2016 ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, C...
@wearesocial • 28
GROWTH IN MOBILE SOCIAL USE
SEP
2016
165%
90%
77%
59%
59%
55%
55%
50%
50%
43%
41%
36%
33%
32%
31%
31%
27...
@wearesocial • 29
APAC MOBILE PHONE USAGE
@wearesocial • 30
GLOBAL
AVERAGE:
INDIA
CHINA
SOUTH
KOREA
JAPAN
SINGAPORE
INDONESIA
MALDIVES
SRI LANKA
PAKISTAN
PHILIPPINE...
@wearesocial • 31
MOBILE CONNECTIONS
SEP
2016 MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
GLOBAL
AVERA...
@wearesocial • 32
GROWTH IN MOBILE CONNECTIONS
SEP
2016
175%
54%
23%
21%
18%
11%
11%
11%
11%
9%
8%
7%
7%
6%
6%
5%
5%
5%
4%...
@wearesocial • 33
APAC COUNTRY SNAPSHOTS
@wearesocial • 34
AUSTRALIA
@wearesocial • 35
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL...
@wearesocial • 36
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACT...
@wearesocial • 37
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL F...
@wearesocial • 38
BANGLADESH
@wearesocial • 39
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL...
@wearesocial • 40
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACT...
@wearesocial • 41
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL F...
@wearesocial • 42
BHUTAN
@wearesocial • 43
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL...
@wearesocial • 44
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACT...
@wearesocial • 45
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL ...
@wearesocial • 46
BRUNEI DARUSSALAM
@wearesocial • 47
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL...
@wearesocial • 48
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACT...
@wearesocial • 49
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL ...
@wearesocial • 50
CAMBODIA
@wearesocial • 51
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL...
@wearesocial • 52
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACT...
@wearesocial • 53
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL ...
@wearesocial • 54
CHINA
@wearesocial • 55
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL...
@wearesocial • 56
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACT...
@wearesocial • 57
FIJI
@wearesocial • 58
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL...
@wearesocial • 59
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACT...
@wearesocial • 60
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL ...
@wearesocial • 61
HONG KONG
@wearesocial • 62
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL...
@wearesocial • 63
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACT...
@wearesocial • 64
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL ...
@wearesocial • 65
INDIA
@wearesocial • 66
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL...
@wearesocial • 67
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACT...
@wearesocial • 68
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL F...
@wearesocial • 69
INDONESIA
@wearesocial • 70
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL...
@wearesocial • 71
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACT...
@wearesocial • 72
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL F...
@wearesocial • 73
JAPAN
@wearesocial • 74
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL...
@wearesocial • 75
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACT...
@wearesocial • 76
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL F...
@wearesocial • 77
LAOS
@wearesocial • 78
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL...
@wearesocial • 79
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACT...
@wearesocial • 80
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL ...
@wearesocial • 81
MACAU
@wearesocial • 82
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL...
@wearesocial • 83
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACT...
@wearesocial • 84
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL ...
@wearesocial • 85
MALAYSIA
@wearesocial • 86
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL...
@wearesocial • 87
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACT...
@wearesocial • 88
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL F...
@wearesocial • 89
THE MALDIVES
@wearesocial • 90
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL...
@wearesocial • 91
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACT...
@wearesocial • 92
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL ...
@wearesocial • 93
MONGOLIA
@wearesocial • 94
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL...
@wearesocial • 95
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACT...
@wearesocial • 96
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL ...
@wearesocial • 97
MYANMAR
@wearesocial • 98
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL...
@wearesocial • 99
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACT...
@wearesocial • 100
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL ...
@wearesocial • 101
NEPAL
@wearesocial • 102
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIA...
@wearesocial • 103
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF AC...
@wearesocial • 104
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL ...
@wearesocial • 105
NEW ZEALAND
@wearesocial • 106
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIA...
@wearesocial • 107
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF AC...
@wearesocial • 108
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL...
@wearesocial • 109
NORTH KOREA
@wearesocial • 110
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIA...
@wearesocial • 111
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF AC...
@wearesocial • 112
PAKISTAN
@wearesocial • 113
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIA...
@wearesocial • 114
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF AC...
@wearesocial • 115
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL ...
@wearesocial • 116
PAPUA NEW GUINEA
@wearesocial • 117
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIA...
@wearesocial • 118
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF AC...
@wearesocial • 119
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL...
@wearesocial • 120
THE PHILIPPINES
@wearesocial • 121
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIA...
@wearesocial • 122
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF AC...
@wearesocial • 123
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL ...
@wearesocial • 124
SINGAPORE
@wearesocial • 125
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIA...
@wearesocial • 126
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF AC...
@wearesocial • 127
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL...
@wearesocial • 128
SOUTH KOREA
@wearesocial • 129
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIA...
@wearesocial • 130
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF AC...
@wearesocial • 131
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL ...
@wearesocial • 132
SRI LANKA
@wearesocial • 133
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIA...
@wearesocial • 134
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF AC...
@wearesocial • 135
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL...
@wearesocial • 136
TAIWAN
@wearesocial • 137
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIA...
@wearesocial • 138
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF AC...
@wearesocial • 139
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL ...
@wearesocial • 140
THAILAND
@wearesocial • 141
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIA...
@wearesocial • 142
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF AC...
@wearesocial • 143
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL ...
@wearesocial • 144
TIMOR-LESTE
@wearesocial • 145
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIA...
@wearesocial • 146
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF AC...
@wearesocial • 147
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS
AGE TOTAL...
@wearesocial • 148
VIETNAM
@wearesocial • 149
ACTIVE
INTERNET USERS
TOTAL
POPULATION
ACTIVE SOCIAL
MEDIA USERS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIA...
@wearesocial • 150
SEP
2016 DIGITAL GROWTH TRENDS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF AC...
@wearesocial • 151
SEP
2016 FACEBOOK USER PROFILE
DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS
AGE TOTAL ...
@wearesocial • 152
CLICK HERE TO READ OUR DETAILED ANALYSIS
OF ALL THESE NUMBERS: BIT.LY/DSMAP16
@wearesocial • 153
CLICK HERE TO ACCESS WE ARE SOCIAL’S
OTHER FREE REPORTS & HOW-TO GUIDES
@wearesocial • 154
SOURCES USED IN THIS REPORT
Population data
United Nations World Population Prospects, 2015 Revision; U...
@wearesocial • 155
IMPORTANT NOTES
We Are Social publishes its compendia of digital, social, and mobile media statistics o...
@wearesocial • 156
WE ARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS
CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE
BELIEVE ...
@wearesocial • 157
WE ARE SOCIAL
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIAL
SAYHELLO@WEARESOCIAL.COM
+65 6236 0740...
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Digital in APAC 2016

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We Are Social's comprehensive new Digital in APAC 2016 report offers internet, social media and mobile usage statistics covering 30 countries around the Asia-Pacific region. It contains 150 infographics, including refreshed global snapshots, rich regional overviews, and in-depth digital profiles of 30 of APAC's key economies. For a complete and insightful analysis of these numbers, please visit http://bit.ly/DSMAP16

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Digital in APAC 2016

  1. 1. @wearesocial • 1 DIGITAL IN APAC 2016 SIMON KEMP • WE ARE SOCIAL WE ARE SOCIAL’S COMPENDIUM OF DIGITAL, SOCIAL AND MOBILE DATA, TRENDS, AND STATISTICS AROUND APAC IN SEPTEMBER 2016 we are social
  2. 2. @wearesocial • 2 SIMON KEMP @eskimon
  3. 3. @wearesocial • 3
  4. 4. @wearesocial • 4 COUNTRIES DETAILED IN THIS REPORT 01 AUSTRALIA 07 FIJI 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA 02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA 03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN 04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND 05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE 06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM 01 30 02 03 07 08 09 04 05 06 10 11 12 13 17 18 19 14 15 16 20 21 22 23 27 28 29 24 25 26
  5. 5. @wearesocial • 5 CLICK HERE TO READ MORE OF WE ARE SOCIAL’S FREE REPORTS ON 232 COUNTRIES AROUND THE WORLD
  6. 6. @wearesocial • 6 GLOBAL OVERVIEW
  7. 7. @wearesocial • 7 GLOBAL DIGITAL SNAPSHOT ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS BILLION BILLION BILLION BILLION BILLION A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS • Sources: Worldometers; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao, LiveInternet.ru; GSMA Intelligence we are social we are social we are social we are social 7.448 SEP 2016 URBANISATION: 54% 3.630 PENETRATION: 49% 2.671 PENETRATION: 36% 4.779 PENETRATION: 64% 2.438 PENETRATION: 33%
  8. 8. @wearesocial • 8 SEP 2016 GLOBAL DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF UNIQUE MOBILE USERS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence. * Source data has been recalibrated since March 2015 we are social we are social we are social +19% +26% +30%* +39%*
  9. 9. @wearesocial • 9 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: we are social we are social INTERNET PENETRATION BY REGION SEP 2016 49% 88% 62% 30% 54% 84% 66% 57% 69% 50% 49% 33% 44% INTERNET USERS IN EACH REGION, COMPARED TO THE REGION’S TOTAL POPULATION (ALL AGES) • Sources: UN; InternetWorldStats, ITU, CIA
  10. 10. @wearesocial • 10 ACTIVE USERS BY SOCIAL PLATFORM SEP 2016 MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS SOCIAL NETWORK MESSENGER / CHAT APP / VOIP • Sources: latest company announcements, press statements and earnings releases, correct as at 02 Sep 2016 1,712 1,000 1,000 899 806 652 555 500 313 300 300 282 218 200 122 106 100 100 100 100 100 FACEBOOK WHATSAPP FB MESSENGER QQ WECHAT QZONE TUMBLR INSTAGRAM TWITTER SKYPE BAIDU TIEBA SINA WEIBO LINE SNAPCHAT YY LINKEDIN BBM PINTEREST TELEGRAM VIBER VKONTAKTE
  11. 11. @wearesocial • 11 MOBILE USERS vs. CONNECTIONS # # TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION) TOTAL NUMBER OF MOBILE SUBSCRIPTIONS (CONNECTIONS) AVERAGE NUMBER OF MOBILE SUBSCRIPTIONS PER UNIQUE USER • Sources: Worldometers; GSMA Intelligence SEP 2016 we are social we are social we are social 4.78B 64% 7.82B 1.64
  12. 12. @wearesocial • 12 REGIONAL OVERVIEW
  13. 13. @wearesocial • 13 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS BILLION BILLION BILLION BILLION BILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 4.116 URBANISATION: 47% 1.825 PENETRATION: 44% 1.428 PENETRATION: 35% 3.860 vs. POPULATION: 94% 1.358 PENETRATION: 33% DIGITAL IN ASIA-PACIFIC
  14. 14. @wearesocial • 14 SEP 2016 APAC DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +27% +31% +4% +50% GROWTH TRENDS OF KEY DIGITAL STATISTICAL INDICATORS ACROSS THE REGION
  15. 15. @wearesocial • 15 APAC INTERNET USAGE
  16. 16. @wearesocial • 16 GLOBAL AVERAGE: INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND we are social we are social we are social APAC INTERNET USE SEP 2016 49% 83% 93%90% 52% 34% 35% 74% 30% 18% 53% 60% 53% 71% 85% 88%33% 50% 44% 28% 88% 92% 46% 9% NATIONAL INTERNET PENETRATION FIGURES • Sources: UN; InternetWorldStats, ITU, CIA
  17. 17. @wearesocial • 17 APAC INTERNET USE SEP 2016 NATIONAL INTERNET PENETRATION FIGURES GLOBAL AVERAGE • Sources: UN; InternetWorldStats, ITU, CIA 93% 92% 90% 88% 88% 85% 83% 78% 75% 74% 71% 60% 53% 53% 52% 50% 46% 44% 41% 40% 35% 34% 33% 32% 30% 28% 22% 20% 18% 9% 0.01% JAPAN NEWZEALAND SOUTHKOREA TAIWAN AUSTRALIA HONGKONG SINGAPORE MACAU BRUNEI MALDIVES MALAYSIA THAILAND PHILIPPINES VIETNAM CHINA MONGOLIA FIJI APACAVERAGE NEPAL BHUTAN INDIA INDONESIA BANGLADESH CAMBODIA SRILANKA TIMOR-LESTE MYANMAR LAOS PAKISTAN PAPUANEWGUINEA NORTHKOREA
  18. 18. @wearesocial • 18 GROWTH IN INTERNET USERS SEP 2016 2,472% 354% 136% 90% 75% 70% 65% 56% 41% 33% 32% 32% 30% 27% 24% 22% 21% 21% 19% 18% 17% 11% 10% 8% 8% 8% 6% 0% 0% 0% 0% TIMOR-LESTE MYANMAR MONGOLIA INDIA NORTHKOREA PAPUANEWGUINEA LAOS MALDIVES BHUTAN NEPAL BANGLADESH CAMBODIA SRILANKA APACAVERAGE FIJI PHILIPPINES INDONESIA VIETNAM MACAU PAKISTAN THAILAND CHINA TAIWAN HONGKONG MALAYSIA JAPAN SINGAPORE AUSTRALIA BRUNEI SOUTHKOREA NEWZEALAND • Sources: UN; InternetWorldStats, ITU, CIA GLOBAL AVERAGE 19%
  19. 19. @wearesocial • 19 SEP 2016 SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: we are social we are social we are social 39% 58% 3% 0.02% -17% +18% -14% - SHARE OF WEB TRAFFIC: ASIA • Source: StatCounter, Q3 2016
  20. 20. @wearesocial • 20 SEP 2016 SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: we are social we are social we are social 58% 31% 11% 0.01% -7% +22% -13% +40% SHARE OF WEB TRAFFIC: OCEANIA • Source: StatCounter, Q3 2016
  21. 21. @wearesocial • 21 APAC SOCIAL MEDIA USAGE
  22. 22. @wearesocial • 22 GLOBAL AVERAGE: INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND we are social we are social we are social SOCIAL MEDIA USE SEP 2016 36% ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION 69% 43%82% 58% 34% 12% 71% 20% 14% 43% 59% 53% 62% 68% 72%14% 47% 35% 28% 62% 66% 42% 5% • Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
  23. 23. @wearesocial • 23 SEP 2016 APAC SOCIAL MEDIA USE ## TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM we are social we are social we are social 1.428 BILLION 35% 1.358 BILLION 33% • Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
  24. 24. @wearesocial • 24 SOCIAL MEDIA USE SEP 2016 ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION GLOBAL AVERAGE • Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data. 82% 72% 71% 70% 69% 68% 66% 62% 62% 61% 59% 58% 53% 47% 43% 43% 42% 35% 34% 31% 28% 27% 23% 20% 20% 19% 14% 14% 12% 5% <0.01% SOUTHKOREA TAIWAN MALDIVES BRUNEI SINGAPORE HONGKONG NEWZEALAND MALAYSIA AUSTRALIA MACAU THAILAND CHINA PHILIPPINES MONGOLIA JAPAN VIETNAM FIJI APACAVERAGE INDONESIA BHUTAN TIMOR-LESTE CAMBODIA NEPAL MYANMAR SRILANKA LAOS PAKISTAN BANGLADESH INDIA PAPUANEWGUINEA NORTHKOREA
  25. 25. @wearesocial • 25 GROWTH IN SOCIAL MEDIA USE SEP 2016 • Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data. 189% 91% 76% 75% 67% 50% 46% 38% 36% 35% 33% 31% 30% 29% 28% 27% 27% 23% 19% 18% 15% 15% 13% 12% 12% 9% 4% 2% N/A N/A N/A MYANMAR LAOS TIMOR-LESTE CAMBODIA BANGLADESH NORTHKOREA SRILANKA PAKISTAN BHUTAN NEPAL VIETNAM PAPUANEWGUINEA MALDIVES PHILIPPINES CHINA MONGOLIA APACAVERAGE INDIA INDONESIA THAILAND BRUNEI NEWZEALAND MACAU FIJI MALAYSIA AUSTRALIA HONGKONG TAIWAN JAPAN SOUTHKOREA SINGAPORE GLOBAL AVERAGE 26%
  26. 26. @wearesocial • 26 GLOBAL AVERAGE: INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND we are social we are social we are social MOBILE SOCIAL USE SEP 2016 33% ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION 65% 43%82% 58% 29% 10% 65% 16% 12% 36% 59% 46% 56% 61% 72%11% 44% 33% 23% 54% 57% 38% 4% • Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
  27. 27. @wearesocial • 27 MOBILE SOCIAL SEP 2016 ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION GLOBAL AVERAGE • Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data. 82% 72% 66% 65% 65% 61% 59% 58% 57% 57% 56% 54% 46% 44% 43% 38% 36% 33% 29% 28% 23% 22% 20% 17% 16% 16% 12% 11% 10% 4% <0.01% SOUTHKOREA TAIWAN BRUNEI SINGAPORE MALDIVES HONGKONG THAILAND CHINA MACAU NEWZEALAND MALAYSIA AUSTRALIA PHILIPPINES MONGOLIA JAPAN FIJI VIETNAM APACAVERAGE INDONESIA BHUTAN TIMOR-LESTE CAMBODIA NEPAL MYANMAR LAOS SRILANKA PAKISTAN BANGLADESH INDIA PAPUANEWGUINEA NORTHKOREA
  28. 28. @wearesocial • 28 GROWTH IN MOBILE SOCIAL USE SEP 2016 165% 90% 77% 59% 59% 55% 55% 50% 50% 43% 41% 36% 33% 32% 31% 31% 27% 20% 19% 18% 18% 17% 16% 13% 13% 10% 7% 5% N/A N/A N/A MYANMAR NORTHKOREA LAOS CAMBODIA CHINA BANGLADESH TIMOR-LESTE SRILANKA APACAVERAGE BHUTAN MONGOLIA PAKISTAN THAILAND MALDIVES VIETNAM PHILIPPINES NEPAL INDIA INDONESIA NEWZEALAND PAPUANEWGUINEA BRUNEI TAIWAN FIJI MACAU MALAYSIA HONGKONG AUSTRALIA JAPAN SOUTHKOREA SINGAPORE GLOBAL AVERAGE 39% • Source: Facebook Q3 2016; Tencent Q2 2016; LINE Q2 2016; Kakao Q2 2016. UN for population data.
  29. 29. @wearesocial • 29 APAC MOBILE PHONE USAGE
  30. 30. @wearesocial • 30 GLOBAL AVERAGE: INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWANHONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND we are social we are social we are social MOBILE USE SEP 2016 105% MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS 145% 137%113% 95% 126% 77% 198% 124% 66% 152% 122% 117% 142% 178% 139%83% 160% 94% 89% 127% 131% 124% 49% • Source: GSMA Intelligence, Q4 2015. Note that figures are based on mobile connections, not unique mobile users.
  31. 31. @wearesocial • 31 MOBILE CONNECTIONS SEP 2016 MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS GLOBAL AVERAGE 313% 198% 178% 166% 160% 152% 145% 142% 139% 137% 131% 127% 126% 124% 124% 122% 122% 117% 113% 95% 94% 93% 89% 88% 83% 77% 73% 68% 66% 49% 13% MACAU MALDIVES HONGKONG CAMBODIA MONGOLIA VIETNAM SINGAPORE MALAYSIA TAIWAN JAPAN NEWZEALAND AUSTRALIA INDONESIA SRILANKA FIJI BRUNEI THAILAND PHILIPPINES SOUTHKOREA CHINA APACAVERAGE NEPAL TIMOR-LESTE BHUTAN BANGLADESH INDIA LAOS MYANMAR PAKISTAN PAPUANEWGUINEA NORTHKOREA • Source: GSMA Intelligence, Q4 2015. Note that figures are based on mobile connections, not unique mobile users.
  32. 32. @wearesocial • 32 GROWTH IN MOBILE CONNECTIONS SEP 2016 175% 54% 23% 21% 18% 11% 11% 11% 11% 9% 8% 7% 7% 6% 6% 5% 5% 5% 4% 4% 4% 2% 2% 2% 1% 0% -1% -6% -15% -15% -28% MYANMAR MONGOLIA TIMOR-LESTE BHUTAN NORTHKOREA VIETNAM JAPAN FIJI BANGLADESH MACAU MALDIVES CAMBODIA INDIA NEPAL INDONESIA PAPUANEWGUINEA BRUNEI NEWZEALAND PHILIPPINES MALAYSIA APACAVERAGE HONGKONG AUSTRALIA SOUTHKOREA CHINA TAIWAN SINGAPORE SRILANKA THAILAND PAKISTAN LAOS GLOBAL AVERAGE 10% • Source: GSMA Intelligence, Q4 2015. Note that figures are based on mobile connections, not unique mobile users.
  33. 33. @wearesocial • 33 APAC COUNTRY SNAPSHOTS
  34. 34. @wearesocial • 34 AUSTRALIA
  35. 35. @wearesocial • 35 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 24.1 URBANISATION: 90% 21.2 PENETRATION: 88% 15.0 PENETRATION: 62% 30.6 vs. POPULATION: 127% 13.0 PENETRATION: 54% DIGITAL IN AUSTRALIA
  36. 36. @wearesocial • 36 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social = +9% +2% +5%
  37. 37. @wearesocial • 37 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 0.5 1.3 1.9 1.5 1.2 0.9 0.6 0.4 1.4 1.9 1.3 0.9 0.6 0.5 15,000,000 53% 47% 6% 3% 3% 18% 9% 9% 26% 13% 13% 19% 10% 9% 14% 8% 6% 10% 6% 4% 7% 4% 3%
  38. 38. @wearesocial • 38 BANGLADESH
  39. 39. @wearesocial • 39 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 162.0 URBANISATION: 35% 53.9 PENETRATION: 33% 22.0 PENETRATION: 14% 134.4 vs. POPULATION: 83% 18.0 PENETRATION: 11% DIGITAL IN BANGLADESH
  40. 40. @wearesocial • 40 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +32% +67% +11% +55%
  41. 41. @wearesocial • 41 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 0.9 2.8 1.0 0.2 0.1 0.02 0.02 2.3 8.2 4.7 1.2 0.3 0.1 0.1 22,000,000 23% 77% 15% 4% 11% 50% 13% 37% 26% 5% 21% 6% 1% 5% 1.7% 0.4% 1.3% 0.5% 0.1% 0.4% 0.5% 0.1% 0.4%
  42. 42. @wearesocial • 42 BHUTAN
  43. 43. @wearesocial • 43 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 779 URBANISATION: 39% 310 PENETRATION: 40% 240 PENETRATION: 31% 689 vs. POPULATION: 88% 220 PENETRATION: 28% DIGITAL IN BHUTAN
  44. 44. @wearesocial • 44 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +41% +36% +21% +43%
  45. 45. @wearesocial • 45 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 17 39 29 8 2 1 2 20 51 47 17 6 1 2 240,000 40% 60% 15% 7% 8% 37% 16% 21% 31% 12% 19% 10% 3% 7% 4% 1.0% 2.6% 0.7% 0.2% 0.5% 1.7% 0.7% 1.0%
  46. 46. @wearesocial • 46 BRUNEI DARUSSALAM
  47. 47. @wearesocial • 47 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 426 URBANISATION: 78% 319 PENETRATION: 75% 300 PENETRATION: 70% 521 vs. POPULATION: 122% 280 PENETRATION: 66% DIGITAL IN BRUNEI DARUSSALAM
  48. 48. @wearesocial • 48 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social = +15% +5% +17%
  49. 49. @wearesocial • 49 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 6 32 47 29 13 5 3 6 40 63 34 15 5 5 300,000 44% 56% 4% 2% 2% 24% 11% 13% 37% 16% 21% 21% 10% 11% 9% 4% 5% 3% 2% 2% 2% 1% 2%
  50. 50. @wearesocial • 50 CAMBODIA
  51. 51. @wearesocial • 51 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 15.7 URBANISATION: 21% 5.0 PENETRATION: 32% 4.2 PENETRATION: 27% 26.0 vs. POPULATION: 166% 3.5 PENETRATION: 22% DIGITAL IN CAMBODIA
  52. 52. @wearesocial • 52 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +32% +75% +7% +59%
  53. 53. @wearesocial • 53 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 230 787 492 84 28 13 7 270 1,078 895 206 69 23 16 4,200,000 39% 61% 12% 5% 6% 44% 19% 26% 33% 12% 21% 7% 2% 5% 2.3% 0.7% 1.6% 0.8% 0.3% 0.5% 0.5% 0.2% 0.4%
  54. 54. @wearesocial • 54 CHINA
  55. 55. @wearesocial • 55 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 1,379 URBANISATION: 57% 721 PENETRATION: 52% 806 PENETRATION: 58% 1,314 vs. POPULATION: 95% 806 PENETRATION: 58% DIGITAL IN CHINA
  56. 56. @wearesocial • 56 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +11% +28% +1% +59%
  57. 57. @wearesocial • 57 FIJI
  58. 58. @wearesocial • 58 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 895 URBANISATION: 54% 415 PENETRATION: 46% 380 PENETRATION: 42% 1,110 vs. POPULATION: 124% 340 PENETRATION: 38% DIGITAL IN FIJI
  59. 59. @wearesocial • 59 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +24% +12% +11% +13%
  60. 60. @wearesocial • 60 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 20 59 57 29 13 5 2 21 63 62 30 12 5 4 380,000 48% 52% 11% 5% 6% 32% 15% 17% 31% 15% 16% 16% 8% 8% 6.6% 3.4% 3.2% 2.7% 1.3% 1.4% 1.4% 0.4% 0.9%
  61. 61. @wearesocial • 61 HONG KONG
  62. 62. @wearesocial • 62 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 7.3 URBANISATION: 100% 6.2 PENETRATION: 85% 5.0 PENETRATION: 68% 13.0 vs. POPULATION: 178% 4.5 PENETRATION: 61% DIGITAL IN HONG KONG
  63. 63. @wearesocial • 63 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +8% +4% +2% +7%
  64. 64. @wearesocial • 64 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 120 491 930 594 284 181 129 97 418 704 506 286 176 110 5,000,000 54% 46% 4% 2% 2% 18% 10% 8% 33% 19% 14% 22% 12% 10% 11% 6% 6% 7% 4% 4% 5% 3% 2%
  65. 65. @wearesocial • 65 INDIA
  66. 66. @wearesocial • 66 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 1,319 URBANISATION: 33% 462 PENETRATION: 35% 153 PENETRATION: 12% 1,012 vs. POPULATION: 77% 130 PENETRATION: 10% DIGITAL IN INDIA
  67. 67. @wearesocial • 67 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +90% +23% +7% +20%
  68. 68. @wearesocial • 68 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 4 16.5 10.6 3.6 1.7 0.7 0.3 12 49.1 35.5 12.5 4.2 2.1 0.9 153,000,000 24% 76% 10% 2% 8% 43% 11% 32% 30% 7% 23% 11% 2% 8% 3.8% 1.1% 2.7% 1.8% 0.4% 1.4% 0.8% 0.2% 0.6%
  69. 69. @wearesocial • 69 INDONESIA
  70. 70. @wearesocial • 70 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 259.1 URBANISATION: 55% 88.1 PENETRATION: 34% 88.0 PENETRATION: 34% 326.3 vs. POPULATION: 126% 76.0 PENETRATION: 29% DIGITAL IN INDONESIA
  71. 71. @wearesocial • 71 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +21% +19% +6% +19%
  72. 72. @wearesocial • 72 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 8 14.7 9.2 3.5 1.2 0.3 0.3 8 19.0 15.6 5.6 1.7 0.4 1.3 88,000,000 41% 59% 18% 9% 9% 38% 17% 21% 28% 10% 18% 10% 4% 6% 3.2% 1.3% 1.9% 0.8% 0.3% 0.5% 1.8% 0.3% 1.5%
  73. 73. @wearesocial • 73 JAPAN
  74. 74. @wearesocial • 74 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 126.4 URBANISATION: 94% 118.0 PENETRATION: 93% 54.5 PENETRATION: 43% 173.3 vs. POPULATION: 137% 54.5 PENETRATION: 43% DIGITAL IN JAPAN
  75. 75. @wearesocial • 75 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +8% [N/A] +11% [N/A]
  76. 76. @wearesocial • 76 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 0.3 2.2 4.1 2.9 1.6 0.6 0.20.3 2.2 3.8 3.3 2.2 1.0 0.5 25,000,000 48% 52% 1% 1% 1% 18% 9% 9% 32% 16% 15% 25% 12% 13% 15% 7% 9% 6% 2% 4% 3% 1% 2%
  77. 77. @wearesocial • 77 LAOS
  78. 78. @wearesocial • 78 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 6.86 URBANISATION: 40% 1.40 PENETRATION: 20% 1.30 PENETRATION: 19% 5.03 vs. POPULATION: 73% 1.10 PENETRATION: 16% DIGITAL IN LAOS
  79. 79. @wearesocial • 79 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +65% +91% -28% +77%
  80. 80. @wearesocial • 80 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 110 227 154 50 18 5 2 110 282 213 81 38 13 6 1,300,000 43% 57% 17% 8% 8% 39% 17% 22% 28% 12% 16% 10% 4% 6% 4.3% 1.4% 2.9% 1.3% 0.3% 1.0% 0.6% 0.2% 0.4%
  81. 81. @wearesocial • 81 MACAU
  82. 82. @wearesocial • 82 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 592 PENETRATION: 100% 460 PENETRATION: 78% 360 PENETRATION: 61% 1,851 vs. POPULATION: 313% 340 PENETRATION: 57% DIGITAL IN MACAU
  83. 83. @wearesocial • 83 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +19% +13% +9% +13%
  84. 84. @wearesocial • 84 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 8 39 80 35 18 7 6 6 34 69 32 14 6 5 360,000 54% 46% 4% 2% 2% 20% 11% 9% 41% 22% 19% 19% 10% 9% 9% 5% 4% 4% 2% 2% 3% 2% 1%
  85. 85. @wearesocial • 85 MALAYSIA
  86. 86. @wearesocial • 86 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 30.5 URBANISATION: 75% 21.7 PENETRATION: 71% 19.0 PENETRATION: 62% 43.4 vs. POPULATION: 142% 17.0 PENETRATION: 56% DIGITAL IN MALAYSIA
  87. 87. @wearesocial • 87 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +8% +12% +4% +10%
  88. 88. @wearesocial • 88 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 0.6 2.4 2.7 1.5 0.8 0.3 0.1 0.6 3.1 3.7 1.8 0.9 0.4 0.2 19,000,000 44% 56% 6% 3% 3% 29% 12% 16% 34% 14% 19% 17% 8% 9% 9% 4% 5% 4% 2% 2% 1.5% 0.4% 1.0%
  89. 89. @wearesocial • 89 THE MALDIVES
  90. 90. @wearesocial • 90 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 367 URBANISATION: 47% 270 PENETRATION: 74% 260 PENETRATION: 71% 725 vs. POPULATION: 198% 240 PENETRATION: 65% DIGITAL IN THE MALDIVES
  91. 91. @wearesocial • 91 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +56% +30% +8% +32%
  92. 92. @wearesocial • 92 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 7 25.7 35.3 12.8 4.8 1.6 0.7 10 48.8 73.3 27.7 9.8 3.3 1.6 260,000 34% 66% 6% 3% 4% 28% 10% 19% 41% 13% 28% 15% 5% 11% 6% 2% 4% 1.9% 0.6% 1.2% 0.9% 0.3% 0.6%
  93. 93. @wearesocial • 93 MONGOLIA
  94. 94. @wearesocial • 94 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 2.98 URBANISATION: 73% 1.50 PENETRATION: 50% 1.40 PENETRATION: 47% 4.77 vs. POPULATION: 160% 1.30 PENETRATION: 44% DIGITAL IN MONGOLIA
  95. 95. @wearesocial • 95 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +136% +27% +54% +41%
  96. 96. @wearesocial • 96 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 110 196 234 114 57 19 13 99 190 224 90 34 11 11 1,400,000 53% 47% 15% 8% 7% 28% 14% 14% 33% 17% 16% 15% 8% 6% 6% 4% 2% 2.2% 1.4% 0.8% 1.7% 0.9% 0.8%
  97. 97. @wearesocial • 97 MYANMAR
  98. 98. @wearesocial • 98 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 54.1 URBANISATION: 35% 11.8 PENETRATION: 22% 11.0 PENETRATION: 20% 36.6 vs. POPULATION: 68% 9.0 PENETRATION: 17% DIGITAL IN MYANMAR
  99. 99. @wearesocial • 99 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +354% +189% +175% +165%
  100. 100. @wearesocial • 100 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 0.4 1.9 1.1 0.3 0.1 0.1 0.03 0.7 3.4 2.0 0.6 0.2 0.1 0.1 11,000,000 36% 64% 9% 3% 6% 49% 17% 31% 28% 10% 18% 8% 3% 5% 3.1% 1.3% 1.7% 1.8% 0.7% 1.2% 0.8% 0.2% 0.6%
  101. 101. @wearesocial • 101 NEPAL
  102. 102. @wearesocial • 102 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 28.7 URBANISATION: 19% 11.7 PENETRATION: 41% 6.5 PENETRATION: 23% 26.7 vs. POPULATION: 93% 5.6 PENETRATION: 20% DIGITAL IN NEPAL
  103. 103. @wearesocial • 103 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +33% +35% +6% +27%
  104. 104. @wearesocial • 104 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 0.3 1.0 0.6 0.1 0.0 0.02 0.04 0.6 1.7 1.5 0.3 0.1 0.1 0.1 6,500,000 33% 67% 13% 4% 8% 42% 16% 26% 33% 10% 23% 7% 2% 5% 2.3% 0.6% 1.8% 1.5% 0.3% 1.2% 1.7% 0.6% 1.2%
  105. 105. @wearesocial • 105 NEW ZEALAND
  106. 106. @wearesocial • 106 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 4.55 URBANISATION: 86% 4.16 PENETRATION: 92% 3.00 PENETRATION: 66% 5.98 vs. POPULATION: 131% 2.60 PENETRATION: 57% DIGITAL IN NEW ZEALAND
  107. 107. @wearesocial • 107 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social = +15% +5% +18%
  108. 108. @wearesocial • 108 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 3,000,000 59% 41% 8% 4% 4% 20% 10% 10% 24% 12% 12% 17% 9% 8% 14% 8% 6% 10% 6% 4% 7% 4% 3% 120 296 356 282 252 178 133 110 309 361 232 180 116 90
  109. 109. @wearesocial • 109 NORTH KOREA
  110. 110. @wearesocial • 110 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 25.22 URBANISATION: 61% 0.014 PENETRATION: <0.1% 0.012 PENETRATION: <0.1% 3.31 vs. POPULATION: 13% 0.010 PENETRATION: <0.1% DIGITAL IN NORTH KOREA
  111. 111. @wearesocial • 111 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +75% +50% +18% +90%
  112. 112. @wearesocial • 112 PAKISTAN
  113. 113. @wearesocial • 113 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 190.9 URBANISATION: 39% 34.4 PENETRATION: 18% 27.0 PENETRATION: 14% 126.3 vs. POPULATION: 66% 22.0 PENETRATION: 12% DIGITAL IN PAKISTAN
  114. 114. @wearesocial • 114 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +18% +38% -15% +36%
  115. 115. @wearesocial • 115 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 0.8 3.1 1.6 0.4 0.2 0.1 0.04 2.7 9.0 6.4 2.0 0.7 0.2 0.1 27,000,000 22% 78% 13% 3% 10% 44% 11% 33% 29% 6% 24% 9% 1% 7% 3.3% 0.6% 2.7% 0.9% 0.2% 0.7% 0.7% 0.2% 0.5%
  116. 116. @wearesocial • 116 PAPUA NEW GUINEA
  117. 117. @wearesocial • 117 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 7.70 URBANISATION: 13% 0.72 PENETRATION: 9% 0.42 PENETRATION: 5% 3.80 vs. POPULATION: 49% 0.33 PENETRATION: 4% DIGITAL IN PAPUA NEW GUINEA
  118. 118. @wearesocial • 118 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +70% +31% +5% +18%
  119. 119. @wearesocial • 119 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 28 69 41 15 5 1 4 31 97 74 32 14 5 7 420,000 39% 61% 14% 7% 7% 39% 16% 23% 27% 10% 18% 11% 4% 7% 4.5% 1.3% 3.2% 1.4% 0.3% 1.1% 2.6% 1.0% 1.6%
  120. 120. @wearesocial • 120 THE PHILIPPINES
  121. 121. @wearesocial • 121 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 101.5 URBANISATION: 44% 54.0 PENETRATION: 53% 54.0 PENETRATION: 53% 119.2 vs. POPULATION: 117% 47.0 PENETRATION: 46% DIGITAL IN THE PHILIPPINES
  122. 122. @wearesocial • 122 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +22% +29% +4% +31%
  123. 123. @wearesocial • 123 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 4.5 9.5 7.6 3.6 1.9 1.0 0.5 3.8 9.0 7.5 3.3 1.3 0.7 0.4 54,000,000 52% 48% 13% 7% 6% 35% 18% 17% 28% 14% 14% 13% 7% 6% 6% 4% 2% 3% 2% 1% 2% 1% 1%
  124. 124. @wearesocial • 124 SINGAPORE
  125. 125. @wearesocial • 125 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 5.65 URBANISATION: 100% 4.70 PENETRATION: 83% 3.90 PENETRATION: 69% 8.22 vs. POPULATION: 145% 3.70 PENETRATION: 65% DIGITAL IN SINGAPORE
  126. 126. @wearesocial • 126 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +6% [N/A] -1% [N/A]
  127. 127. @wearesocial • 127 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 57 338 623 409 231 142 5355 402 743 442 241 141 60 3,900,000 47% 53% 3% 1% 1% 19% 9% 10% 35% 16% 19% 22% 10% 11% 12% 6% 6% 7% 4% 4% 3% 1% 2%
  128. 128. @wearesocial • 128 SOUTH KOREA
  129. 129. @wearesocial • 129 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 50.4 URBANISATION: 83% 45.3 PENETRATION: 90% 41.5 PENETRATION: 82% 57.1 vs. POPULATION: 113% 41.5 PENETRATION: 82% DIGITAL IN SOUTH KOREA
  130. 130. @wearesocial • 130 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social = [N/A] +2% [N/A]
  131. 131. @wearesocial • 131 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 1.2 2.3 2.1 1.1 0.6 0.2 0.04 1.1 2.7 2.8 1.6 0.9 0.3 0.1 17,000,000 44% 56% 13% 7% 6% 29% 13% 16% 29% 13% 16% 16% 6% 9% 9% 4% 5% 3.1% 1.1% 2.0% 0.7% 0.2% 0.5%
  132. 132. @wearesocial • 132 SRI LANKA
  133. 133. @wearesocial • 133 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 20.76 URBANISATION: 18% 6.23 PENETRATION: 30% 4.10 PENETRATION: 20% 25.83 vs. POPULATION: 124% 3.30 PENETRATION: 16% DIGITAL IN SRI LANKA
  134. 134. @wearesocial • 134 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +30% +46% -6% +50%
  135. 135. @wearesocial • 135 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 72 447 436 157 56 22 10 300 966 992 444 130 52 26 4,100,000 29% 71% 9% 2% 7% 34% 11% 23% 35% 11% 24% 15% 4% 11% 4.5% 1.4% 3.2% 1.8% 0.5% 1.3% 0.9% 0.2% 0.6%
  136. 136. @wearesocial • 136 TAIWAN
  137. 137. @wearesocial • 137 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 23.5 URBANISATION: 78% 20.6 PENETRATION: 88% 17.0 PENETRATION: 72% 32.6 vs. POPULATION: 139% 17.0 PENETRATION: 72% DIGITAL IN TAIWAN
  138. 138. @wearesocial • 138 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +10% +2% = +16%
  139. 139. @wearesocial • 139 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 0.6 1.6 2.4 1.9 1.2 0.6 0.2 0.5 1.6 2.3 1.9 1.1 0.5 0.2 17,000,000 51% 49% 6% 3% 3% 19% 10% 10% 28% 14% 14% 23% 12% 11% 14% 7% 6% 7% 4% 3% 3% 1% 1%
  140. 140. @wearesocial • 140 THAILAND
  141. 141. @wearesocial • 141 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 68.1 URBANISATION: 52% 41.0 PENETRATION: 60% 40.0 PENETRATION: 59% 82.8 vs. POPULATION: 122% 40.0 PENETRATION: 59% DIGITAL IN THAILAND
  142. 142. @wearesocial • 142 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +17% +18% -15% +33%
  143. 143. @wearesocial • 143 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 2.3 5.9 5.7 3.1 1.6 0.7 0.3 2.2 6.3 6.2 3.1 1.4 0.7 0.5 40,000,000 49% 51% 10% 5% 5% 31% 15% 16% 30% 14% 16% 16% 8% 8% 8% 4% 4% 4% 2% 2% 2% 1% 1%
  144. 144. @wearesocial • 144 TIMOR-LESTE
  145. 145. @wearesocial • 145 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 1.20 PENETRATION: 33% 0.34 PENETRATION: 28% 0.33 PENETRATION: 28% 1.06 vs. POPULATION: 89% 0.27 PENETRATION: 23% DIGITAL IN TIMOR-LESTE
  146. 146. @wearesocial • 146 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +2,472% +76% +23% +55%
  147. 147. @wearesocial • 147 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN THOUSANDS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 25 59 27 6 1.3 0.5 1.0 44 100 58 13 4 1.0 4 330,000 35% 65% 20% 7% 13% 46% 17% 29% 25% 8% 17% 5% 2% 4% 1.5% 0.4% 1.2% 0.4% 0.1% 0.3% 1.3% 0.3% 1.0%
  148. 148. @wearesocial • 148 VIETNAM
  149. 149. @wearesocial • 149 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS SEP 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social we are social 93.9 URBANISATION: 34% 49.5 PENETRATION: 53% 40.0 PENETRATION: 43% 143.0 vs. POPULATION: 152% 34.0 PENETRATION: 36% DIGITAL IN VIETNAM
  150. 150. @wearesocial • 150 SEP 2016 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 SINCE MARCH 2015 • Sources: UN; InternetWorldStats, ITU, CIA; Facebook, Tencent, LINE, Kakao; GSMA Intelligence we are social we are social we are social +21% +33% +11% +31%
  151. 151. @wearesocial • 151 SEP 2016 FACEBOOK USER PROFILE DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 13 – 17 YEARS OLD 65+ YEARS OLD 18 – 24 YEARS OLD 25 – 34 YEARS OLD 35 – 44 YEARS OLD 45 – 54 YEARS OLD FEMALE MALE 55 – 64 YEARS OLD • Sources: We Are Social’s analysis of Facebook-reported data, Q3 2016. Note: table values may not sum to 100% due to rounding in reported data. 3.3 6.5 5.6 2.0 0.8 0.3 0.1 3.5 7.2 7.1 2.4 0.9 0.4 0.2 40,000,000 46% 54% 17% 8% 9% 34% 16% 18% 32% 14% 18% 11% 5% 6% 4% 2% 2% 1.7% 0.8% 0.9% 0.7% 0.2% 0.5%
  152. 152. @wearesocial • 152 CLICK HERE TO READ OUR DETAILED ANALYSIS OF ALL THESE NUMBERS: BIT.LY/DSMAP16
  153. 153. @wearesocial • 153 CLICK HERE TO ACCESS WE ARE SOCIAL’S OTHER FREE REPORTS & HOW-TO GUIDES
  154. 154. @wearesocial • 154 SOURCES USED IN THIS REPORT Population data United Nations World Population Prospects, 2015 Revision; United Nations World Urbanization Prospects, 2014 Revision. Internet user data Figures derived from the latest available data published by Internet World Stats, the International Telecoms Union (ITU), and the United States Central Intelligence Agency (CIA), as at 23 August 2016. Social media active account data Figures represent the latest publicly reported monthly active user (MAU) data, as published by Facebook, Tencent, LINE, Kakao, and VKontakte (via LiveInternet.ru) up until 02 September 2016. Cited figures relate solely to the largest active social platform in each respective country (based on the largest MAU data reported via public media), and do not factor individuals’ use of multiple social platforms in order to avoid double-counting, so actual social media user figures may potentially be higher than those quoted. Mobile phone connections and user data Latest reported data published by GSMA Intelligence, correct as at 02 September 2016 Icons and graphics Special thanks to TheNounProject.com for inspiring many of the icons in this report. Note: ‘Annual growth’ figures are calculated using the data we reported in We Are Social’s Digital, Social & Mobile in APAC in 2015 report, available for free download via http://bit.ly/DSMAP15
  155. 155. @wearesocial • 155 IMPORTANT NOTES We Are Social publishes its compendia of digital, social, and mobile media statistics on a periodic basis, but on occasion we may need to alter or update the information and data contained therein. To ensure you have the most up-to-date version of this report, please visit http://bit.ly/wassgss. This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world. However, reference to these territories and any associated elements (including flags) does not imply the expression of any opinion whatsoever on the part of We Are Social or any of its employees, nor on the part of any of the featured data partners, nor any of those organisations’ employees, concerning the legal status of any country, territory, city or area, or of its authorities, or concerning the delimitation of its frontiers or boundaries. This report has been compiled for informational purposes only, and relies on data from a wide variety of sources, including public and private companies, market research firms, government agencies, NGOs, and private individuals. We strive to ensure that all data and charts contained in the report are as accurate and up-to-date as possible, but neither We Are Social, nor any of its employees, nor any of its contractors, subcontractors or their employees, makes any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or any third party's use or the results of such use of any information, or represents that its use would not infringe privately owned rights. We Are Social will not be liable in respect of any business losses, including without limitation loss of or damage to profits, income, revenue, use, production, anticipated savings, business, contracts, commercial opportunities or goodwill as a result of any actions taken based on any of the content contained within this report.
  156. 156. @wearesocial • 156 WE ARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER OF SOCIAL INSIGHT TO DRIVE BUSINESS VALUE. WE CALL THIS SOCIAL THINKING. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO LEARN MORE ABOUT HOW WE CAN HELP YOU TOO, VISIT WEARESOCIAL.COM.
  157. 157. @wearesocial • 157 WE ARE SOCIAL SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIAL SAYHELLO@WEARESOCIAL.COM +65 6236 0740 HTTP://WEARESOCIAL.COM

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