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@wearesocialsg • 37 TIME SPENT Digital in 2016

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@wearesocialsg • 37
TIME SPENT ON SOCIAL MEDIA
JAN
2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIAUSERS SPEND USING SOCIAL MEDIAEACHDAY
3.7
3.3
3.2
3.2
3.0
3.0
2.9
2.9
2.9
2.7
2.5
2.3
2.3
2.0
1.9
1.7
1.6
1.6
1.5
1.5
1.5
1.4
1.3
1.3
1.2
1.1
1.1
0.3
PHILIPPINES
BRAZIL
MEXICO
ARGENTINA
UAE
MALAYSIA
SAUDIARABIA
THAILAND
INDONESIA
SOUTHAFRICA
TURKEY
VIETNAM
INDIA
ITALY
RUSSIA
USA
SINGAPORE
SPAIN
HONGKONG
UK
CHINA
CANADA
POLAND
FRANCE
AUSTRALIA
GERMANY
SOUTHKOREA
JAPAN

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