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@wearesocialsg • 33 SOCIAL MEDIA Digital in 2016

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@wearesocialsg • 33
SOCIAL MEDIA REGIONAL OVERVIEW
JAN
2016
• Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data.
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY(INMILLIONS) COMPARED TOPOPULATION
769
234 213 211 201 191 186
129
87
63
18 4
EAST
ASIA
SOUTHEAST
ASIA
NORTH
AMERICA
SOUTH
AMERICA
WEST
EUROPE
EAST
EUROPE
SOUTH
ASIA
AFRICA
CENTRAL
AMERICA
MIDDLE
EAST
OCEANIA
CENTRAL
ASIA
48% 37% 59% 50% 48% 45% 11% 11% 40% 26% 45% 6%
ACTIVE SOCIAL MEDIA USERS, IN MILLIONS
ACTIVE SOCIAL MEDIA USERS vs. TOTAL POPULATION

Published in: Marketing, Social Media, Internet
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