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@wearesocialsg • 29 ACTIVE E-COMMERCE Digital in 2016

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@wearesocialsg • 29
ACTIVE E-COMMERCE SHOPPERS
JAN
2016
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration.
PERCENTAGE OF THE NATIONAL POPULATIONWHOBOUGHT SOMETHING ONLINE IN THE PASTMONTH [SURVEY-BASED]
77%
74%
72%
66%
64%
62%
62%
60%
57%
57%
57%
55%
53%
53%
50%
48%
48%
45%
44%
44%
44%
41%
37%
31%
29%
27%
27%
23%
UK
GERMANY
SOUTHKOREA
USA
FRANCE
UAE
AUSTRALIA
CANADA
SPAIN
SINGAPORE
HONGKONG
JAPAN
ARGENTINA
POLAND
MALAYSIA
ITALY
RUSSIA
TURKEY
BRAZIL
CHINA
THAILAND
SAUDIARABIA
VIETNAM
MEXICO
PHILIPPINES
INDONESIA
SOUTHAFRICA
INDIA

Published in: Marketing, Social Media, Internet
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