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@wearesocialsg • 169 JAN 2016 Digital in 2016

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@wearesocialsg • 169
JAN
2016 DIGITAL DEVICE OWNERSHIP
• Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions.
MOBILEPHONE
(ALL TYPES)
SMART
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
TV STREAMING
DEVICE
HANDHELD
GAMING CONSOLE
E-READER
DEVICE
WEARABLE
TECH DEVICE
PERCENTAGE OF THE ADULT POPULATION*THAT OWNSEACH KINDOF DEVICE
91% 65% 77% 30%
12% [N/A] 9% 2%

Published in: Marketing, Social Media, Internet
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