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@wearesocialsg • 114 JAN 2016 Digital in 2016

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@wearesocialsg • 114
JAN
2016 TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS’OWNCLAIMED / REPORTED ACTIVITY
AVERAGE DAILY USE
OF THE INTERNET
VIA A PC OR TABLET
AVERAGE DAILY USE
OF THE INTERNET
VIA A MOBILE PHONE
AVERAGE DAILY USE
OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION
VIEWING TIME
• Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users.
3H 55M 1H 20M 1H 26M 2H 27M

Published in: Marketing, Social Media, Internet
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