ActionAid Bollocks to Inequality case study from We Are Social

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ActionAid Bollocks to Inequality case study from We Are Social

  1. 1. ActionAid: Bollocks to Inequality conversations about women’s rights in Brazil social we are
  2. 2. todriveawarenessofActionAid’swomen’srightsprojects amongthehardtoengage18-30demographic social we are
  3. 3. we generated conversation through the production of content by online influencers social we are
  4. 4. who we selected based on their influence and reach within the target audience social we are
  5. 5. the blogs involved were BitchBuzz, Pinboard and Soul Culture
  6. 6. we brought them into the planning of how the campaign would develop and be executed social we are
  7. 7. the team flew out to Brazil for an eight day content capturing tour of ActionAid projects social we are
  8. 8. starting in Rio De Janeiro social we are
  9. 9. flying to Santarem in the Amazon jungle social we are
  10. 10. returning to Rio again for Carnival Weekend! social we are
  11. 11. creating and generating 19 blog posts and 355 tweets over a two week period
  12. 12. reaching over half a million of their target audience social we are
  13. 13. and cementing new relationships for future collaboration and awareness raising social we are

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