Would You Recommend Me? A Simple Way to Link UX to Business Targets

937 views

Published on

The business case for UX is stronger than ever, but often it's still a vague feeling rather than a solid metric. For many products, UX ROI is difficult, time-consuming, and costly to measure and prove. But there is a simple, cheap, and easy way to link UX directly to business outcomes and melt the hardest of hearts.

GET IN TOUCH WITH SIGMA

This presentation is from Camp Digital, a free, one-day event in Manchester exploring some of the most important and emerging themes in the digital industry. To see more presentations and videos from the day visit: http://campdigital.wearesigma.com/2013/.

Camp Digital was brought to you by Sigma. We are a leading specialist in User Experience consulting and design, information management, and web technologies. We provide research, analysis, design, development and support services, with specific expertise in usability, accessibility, content and document management, websites, intranets and online applications.

If you think we can help you call us on 01625 427718 or email hello@wearesigma.com.

Published in: Technology
  • Be the first to comment

Would You Recommend Me? A Simple Way to Link UX to Business Targets

  1. 1. #CampDigital Would yourecommend me? Joining the 19% Chris CollingridgeSenior User Experience Specialist, Sage @ccollingridge
  2. 2. @ccollingridge#CampDigital
  3. 3. @ccollingridge#CampDigital
  4. 4. @ccollingridge#CampDigital
  5. 5. @ccollingridge #CampDigitalHigh effort
  6. 6. @ccollingridge #CampDigital24 users
  7. 7. @ccollingridge #CampDigitalHigh effortWeak links to business outcomes
  8. 8. @ccollingridge #CampDigitalHigh effortWeak links to business outcomesHard to communicate
  9. 9. @ccollingridge #CampDigital Would yourecommend me?
  10. 10. @ccollingridge#CampDigital
  11. 11. @ccollingridge#CampDigital
  12. 12. @ccollingridge#CampDigital
  13. 13. @ccollingridge #CampDigitalLong-term business success Recommendation
  14. 14. @ccollingridge #CampDigital JUSTMAKESSENSE
  15. 15. @ccollingridge#CampDigital
  16. 16. @ccollingridge#CampDigital
  17. 17. @ccollingridge #CampDigital76.8(out of 100)
  18. 18. @ccollingridge #CampDigitalPerceived usability Recommendation
  19. 19. @ccollingridge #CampDigitalPerceived usability Long-term business success
  20. 20. @ccollingridge #CampDigitalHigh effortWeak Strong links to business outcomesHard Easy to communicate
  21. 21. @ccollingridge #CampDigitalFree
  22. 22. @ccollingridge #CampDigitalBenchmarks
  23. 23. @ccollingridge #CampDigitalAny product
  24. 24. @ccollingridge #CampDigitalCompetitors
  25. 25. @ccollingridge #CampDigitalQuick & easy
  26. 26. @ccollingridge #CampDigitalScales
  27. 27. @ccollingridge #CampDigitalReliable and valid
  28. 28. @ccollingridge #CampDigitalHigh Low effortWeak Strong links to business outcomesHard Easy to communicate
  29. 29. @ccollingridge #CampDigital Google searchBetter usability than 99% of systems...
  30. 30. @ccollingridge #CampDigital Google searchBetter usability than 99% of systems... but worse than 1%
  31. 31. @ccollingridge #CampDigital Google search83% would actively recommend...
  32. 32. @ccollingridge #CampDigital Google search83% would actively recommend... but 13% would not actively promote...
  33. 33. @ccollingridge #CampDigital Google search83% would actively recommend... but 13% would not actively promote...and 4% would recommend against
  34. 34. @ccollingridge #CampDigital Google searchSUS score of promoters: 89.6
  35. 35. @ccollingridge #CampDigital Google searchSUS score of promoters: 89.6 SUS score of neutrals: 82.0
  36. 36. @ccollingridge #CampDigital Google searchSUS score of promoters: 89.6 SUS score of neutrals: 82.0SUS score of detractors: 71.7
  37. 37. @ccollingridge #CampDigital19%
  38. 38. #CampDigital Would you recommend me? Joining the 19% @ccollingridge http://www.linkedin.com/in/ccollingridge Check out measuringusability.comThanks to WhatUsersDo/EConsultancy for the "19%", and Caroline Jarrett for reliability/validity comparisons

×