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Sigma's Farewell to the Wellcome Genome Campus, January 2020

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In January 2020, Sigma said goodbye to the Wellcome Genome Campus and reflected on all of our highlights, from our time on campus.

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Sigma's Farewell to the Wellcome Genome Campus, January 2020

  1. 1. So long, and thanks for all the fish flapjacks and field trips, fika and feats Sigma’s highlights as a BIC tenant February 2017 - January 2020
  2. 2. That time we did role play We worked with Cognitive Behavioural Therapy provider, Ieso Digital Health, to help them improve patient registration and on- boarding.
  3. 3. Why are you doing role play? It helped us to write more effective, human copy for the patient registration process. It’s much easier to write like a human when you have to talk to a human* *a human who is role playing an online interface
  4. 4. Those (many) times we walked and talked… It’s been amazing to have the great outdoors at our toe-tips
  5. 5. That time* we went to the pub Sometimes those walks took us to the Red Lion * OK, it was more than once
  6. 6. That time we went on a field* trip We worked with Juddmonte Farms and spent time at their stud farm near Newmarket, understanding what grooms actually do. We spent time shadowing lab staff, to understand their work and their environment, and help design better data recording tools. * to an actual field
  7. 7. Why are field trips important? Field trips help us to understand the context that people are working in, so that we can design with that in mind.
  8. 8. That time we designed and printed a fireplace Because it’s not Christmas if you can’t warm your feet by the fire And we were very proud of our Elizabeth’s debut in the Christmas choir performance
  9. 9. That time we got the fundamentals right We’ve been working with mental health charity Mind for a while. We helped them to make campaigns and donations as good as they can be – so that people who want to contribute to Mind’s work see through their donation to the end. No timeouts, strange error messages, or unnecessary steps.
  10. 10. That time we got new whiteboards And tested them with the team to make sure we could all reach the top
  11. 11. That time we hacked the hack… We had a lot of fun working with Jo Mills and the team to clarify the challenges ahead of the Biodata Hack in 2019, and helped challenge partners prep their pitches. On the day, Francis gave hackers some top tips before they got stuck into their chosen challenge.
  12. 12. … and turned ourselves into a deck of cards We took design methods that we use in our work and turned them into a deck of cards so that hackers could apply to the challenges in their teams. It made it easier for us to help the teams, on the day, in our role as mentors. It was great to see people finding them so useful!
  13. 13. That time we followed the instructions Lego proved a useful team building exercise Though our interns got younger and younger…
  14. 14. That time we* had our fifteen minutes From our work with the BIC team on the hack, one of us even made it onto the screens on campus *Lou got a bit of a shock, seeing herself larger than life on screen at BIC reception
  15. 15. We are still Sigma
  16. 16. We still design services and digital products that help people live and work better. We have the same (Swedish) email addresses. We’ll just be in Cambridge city, instead of on campus.
  17. 17. We’d love to stay in touch Visit us in our new office on East Road, or invite us back for a fika If you’re interested in talking about how design thinking could help you, just get in touch and arrange a conversation. francis.rowland@sigma.se clare.reucroft@sigma.se

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