Patrik Malmquist | Occasionally organised Project Manager former Enterprise Mobility Manager at Sigma
patrik.malmquist@sig...
Native app
Cross-
Compiled
app
Hybrid
app
Web App /
Mobile Site
-----------------
Adaptive
Web Design
Responsive
Web Desig...
Resources
User experience and features
RESS
Hybrid
Custom runtime
Native
MEAP
Adaptive
Responsive
Getstarted
Buildmomentumand
getasponsor
Conceptualise
Top10advicefor
planning
GO or
NO-GO
Business
driver
Market
opportuni...
•
•
New behaviour and new technology Your business focus
• Is your boss the correct person to convince?
• Is it internally or externally focused?
• What is the enabler?
• Saving m...
• No one can dream of anything they don’t know!
• Motivation comes from realising that the GOAL is more
valuable then the ...
•
•
Imagination
Insights
•
•
Life or death
Uncomfortable
Standalone solution Integrated solutions
Use external supplier
Substantial
Money
Small
investm...
1. Does your organisation already have some mobile
solutions. Can you learn from that?
2. Does your organisation have any ...
8. Do you already have a business process schema and a
database schema?
9. What is your preferred integration strategy, is...
patrik.malmquist@sigma.se
@PatrikMalmquist
Kick start your mobile project
Kick start your mobile project
Kick start your mobile project
Kick start your mobile project
Kick start your mobile project
Kick start your mobile project
Kick start your mobile project
Kick start your mobile project
Kick start your mobile project
Kick start your mobile project
Kick start your mobile project
Kick start your mobile project
Kick start your mobile project
Kick start your mobile project
Kick start your mobile project
Kick start your mobile project
Kick start your mobile project
Kick start your mobile project
Kick start your mobile project
Kick start your mobile project
Kick start your mobile project
Kick start your mobile project
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Kick start your mobile project

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Do you have an idea for a mobile project but don’t know how to get your project started? This presentation helps the audience go from the feeling of “where do I start?” to a plan. It gives the user an understanding of the 5 most underestimated mobile requirements and Patrik’s top 10 tips for planning a mobile project.

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Kick start your mobile project

  1. 1. Patrik Malmquist | Occasionally organised Project Manager former Enterprise Mobility Manager at Sigma patrik.malmquist@sigma.se | @PatrikMalmquist | #campdigital
  2. 2. Native app Cross- Compiled app Hybrid app Web App / Mobile Site ----------------- Adaptive Web Design Responsive Web Design RESS = REsponsive + Server Side Interoperability App store distribution Web distribution
  3. 3. Resources User experience and features RESS Hybrid Custom runtime Native MEAP Adaptive Responsive
  4. 4. Getstarted Buildmomentumand getasponsor Conceptualise Top10advicefor planning GO or NO-GO Business driver Market opportunity Top 5 under estimated things
  5. 5. • •
  6. 6. New behaviour and new technology Your business focus
  7. 7. • Is your boss the correct person to convince? • Is it internally or externally focused? • What is the enabler? • Saving money • ROI < 18 Month • ROI > 18 Month • New opportunities? • Looking for a competitive advantage?
  8. 8. • No one can dream of anything they don’t know! • Motivation comes from realising that the GOAL is more valuable then the effort of reaching it. So what to do? • Educate and inspire… How? • With the magic formula (Magic = Competence & Passion) • If you don’t believe it why should others believe it?
  9. 9. • •
  10. 10. Imagination Insights
  11. 11. • •
  12. 12. Life or death Uncomfortable Standalone solution Integrated solutions Use external supplier Substantial Money Small investment Needs internal ownership Strategicimportance Complexity
  13. 13. 1. Does your organisation already have some mobile solutions. Can you learn from that? 2. Does your organisation have any components or platforms already? 3. Do this align with current KPIs and goals? 4. Is it a corporate concern or a departmental concern? 5. How many people will be able to use it? Can you spread the cost and investment per user? 6. Do your organisation have any strategies or guiding principles for mobile? 7. Do you need to connect to 10 different backend systems just to connect one app, that’s a lot of work.
  14. 14. 8. Do you already have a business process schema and a database schema? 9. What is your preferred integration strategy, is it SOA, API setup or MDM? If you are looking into a platform and solution check that it’s compatible with your preferred integration strategy. 10.Focus on Why and What, NOT on HOW when you try to sell it internally.
  15. 15. patrik.malmquist@sigma.se @PatrikMalmquist

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