IHG Green Engage - Camp Digital

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Our presentation from Camp Digital in Sweden about improving the User Experience of IHG's online sustainability application, Green Engage.

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IHG Green Engage - Camp Digital

  1. 1. IHG GREEN ENGAGESAVING THE WORLD ONE HOTEL AT A TIME<br />
  2. 2. Hälsningarochvälkomnande till<br />Shaun Gomm<br />Business Development Manager<br />Sigma UK<br />Simon Wissink<br />User Experience Consultant<br />Sigma UK<br />
  3. 3. Who are InterContinental Hotels Group (IHG)?<br />Worlds largest hotel company<br />Seven successful brands<br />Over 4,400 hotels in 100 countries<br />Primary listing FTSE 100, secondary listing on NYSE<br />2010 revenue $1,628bn (approx 10,287,006,400 SEK)<br />2010 profit $444m (approx2,805,547,200 SEK)<br />We have been working with IHG for the last 10 years <br />
  4. 4. IHG have a combined carbon <br />footprint of 9 million metric tons<br />
  5. 5. Equal to 11,113<br />nonstop flights<br />around the<br />world…<br />
  6. 6. Enter Green Engage…<br />IHG's online sustainability management system that helps hotels to…<br />Raise guest and staff awareness of sustainable development<br />Reduce energy and water consumption<br />Reduce carbon footprint<br />
  7. 7. How does Green Engage work?<br />2<br />Hotels input their site data – water, gas, electricity etc.<br />System automatically generates reports and benchmarks to compare performance<br />1<br />4<br />Hotels research ‘green solutions’ and add specific actions to their action plan<br />Finally, system produces reports which allow IHG to review an individual hotel's progress<br />3<br />
  8. 8. Cost savings<br />Not just environmental benefits, also tangible financial benefits<br />Potential energy savings of up to 25%<br />Environmental impact<br />Reduced energy consumption<br />Reduced carbon footprint<br />Public perception<br />Guests would prefer to stay in a green hotel<br />Significant competitive edge<br />What benefits does it bring?<br />
  9. 9. GREEN ENGAGE 1.0<br />THE FIRST IHG SYSTEM<br />
  10. 10. Green Engage 1.0 was piloted in 2009<br />Good initial uptake, around 650 hotels<br />Great concept, poor user experience<br />IHG received a lot of negative feedback<br />They carried out usability testing on the system and there were a number of key findings…<br />The beginning: Green Engage 1.0<br />
  11. 11. Once signed up, users didn’t know where to start<br />Navigation wasn’t very intuitive<br />User Interface wasn’t very appealing<br />
  12. 12. Reporting functionality didn't meet user requirements<br />No logical flow/user journey<br />The list goes on…<br />
  13. 13. Back to the drawing board<br />Our core approach focussed heavily on User Experience throughout the project lifecycle.<br />Research and User Engagement<br />1<br />Creative Design<br />2<br />Rapid Prototyping<br />3<br />Usability Testing<br />4<br />Development and Rollout<br />5<br />
  14. 14. Green Engage users are spread all over the globe in a range of different cultural contexts<br />To gain qualitative feedback we carried out face-to-face workshops and telephone interviews<br />We supplemented this qualitative input with quantitative feedback gained from an online survey<br />Research and User Engagement<br />
  15. 15. Sketches > low-fidelity wireframes > final designs<br />Refined these over a course of iterative design meetings<br />Creative Design<br />
  16. 16. We ran a JAD (Joint Application Development) workshop to allow stakeholders and users to influence the detailed requirements of the Green Engage site<br />This was a highly visual process using Axure to prototype suggested functionality as it emerged from the discussions<br />Rapid Prototyping<br />
  17. 17. We used the Axure prototype for usability testing <br />Two rounds of testing with refinements in between<br />The System Usability Scale (SUS) score improved dramatically with a 35% increase<br />Before Sigma’s involvement 42% of Product Reaction Cards (PRCs) chosen in usability testing were positive; we succeeded in increasing positive PRCs to 82%<br />Usability Testing<br />
  18. 18. We worked as part of the client’s in-house team to develop the application using Java and GWT technologies<br />Our friends at Sigma Ukraine were closely involved<br />Green Engage 2.0 was rolled out to hotels in April 2011<br />Development and Rollout<br />
  19. 19. GREEN ENGAGE 2.0<br />SOME OF THE KEY FEATURES<br />
  20. 20. Development and Rollout<br />Intuitive and friendly Setup Wizard…<br />
  21. 21. Simple 3 step process…<br />
  22. 22. Enter monthly usage data…<br />
  23. 23. Generate simple reports…<br />
  24. 24. And more complex reports with benchmarking…<br />
  25. 25. Homepage ‘dashboard’ provides an overview…<br />
  26. 26. IHG has become the first hotel company to receive LEED (Leadership in Energy & Environmental Design) certification for both new and existing hotels<br />So far 1,100 hotels have signed up to the system<br />If all the hotels in the 4,400-strong portfolio adopted the system the estimated total savings for hotel owners could be over $300m (1,872,183,784 SEK)<br />Consider this…<br />
  27. 27. Sigma App Camp to explore the use of mobile and Green Engage<br />Advanced carbon calculator to display total footprint by month<br />Advanced water benchmarking<br />Make green ratings available to the public<br />And much more…<br />Beyond Green Engage 2.0<br />
  28. 28. THANK YOU!ANY QUESTIONS?<br />
  29. 29. @WeAreSigma<br />

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