Converging Research Techniques for User and Customer Experience


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Katy is an expert in category management, a practice used widely in the world of fast moving consumer goods and credited with playing a pivotal role in the success of the multiple grocers. Put simply, it the science of supermarket shopping.

Insight uncovered in the grocery aisles is used to improve the shopping experience and should, in turn, drive sales & profit for the retailer and the food manufacturer. Katy firmly believes that category management is a force for good in the world and contributes directly to improving the nation's enjoyment and experience of food.

Katy will be exploring the parallels between customer and user experience and will discuss how insight gained from their category management work has helped Adams Foods to develop innovative online self-help solutions for their partners.


This presentation is from Camp Digital, a free, one-day event in Manchester exploring some of the most important and emerging themes in the digital industry. To see more presentations and videos from the day visit:

Camp Digital was brought to you by Sigma. We are a leading specialist in User Experience consulting and design, information management, and web technologies. We provide research, analysis, design, development and support services, with specific expertise in usability, accessibility, content and document management, websites, intranets and online applications.

If you think we can help you call us on 01625 427718 or email

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Converging Research Techniques for User and Customer Experience

  1. 1. Range Of Fixture Products LayoutEveryday Price Cut Price Activity Promotions
  2. 2. Category Insight Consumer Shopper Store Retail Adams CategoryManager Agency Manager Buyer Sales Manager Type Brand Flavour Size