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Bea Karol Burks & Matt Lindop - Camp Digital


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Bea Karol Burks & Matt Lindop - Camp Digital

  1. 1. Q: What on earth have these brands got in common?
  2. 2. 2m people 6m problems 22,000 volunteers 20m digital users
  3. 3. +
  5. 5. Advisernet BMIS Petra Petra reports Adviceguide EBEFS/ BERT Resource directory Desktop services Flare 21
  6. 6.
  7. 7.
  8. 8. We started in 1742. Our brand is 8 years old Digital transformation started in 2013.
  9. 9. We can’t hang around... ___ ____guests a year A new hotel every ____________ WWGD? Who is Google’s biggest customer? Who is this guy? 24m 10 days
  10. 10. To change things you sometimes need to take a deep breath and tell some hard truths
  11. 11. Our conversion rate has nothing to do with the usability of our platforms
  12. 12. Do you know enough to design this? Book now
  13. 13. Digital maturity model
  14. 14. Business noun “What does the business want?”
  15. 15. IT noun “Don’t tell me, it’s an IT problem”
  16. 16. Digital noun “We need a digital strategy here”
  17. 17. Agile adjective “It shouldn’t take long, we’re doing it Agile”
  18. 18. Digital by default places us right at the heart of organisations, in positions of real responsibility. We’re not messing around any more.
  19. 19. Governance is important, if boring. The days of the webmaster are long gone
  20. 20. Waterfall is a great project methodology for building hotels. And that if you want to influence the build, you need to get quite a long way ahead.
  21. 21. Where are we heading? [CLICHED HIGHWAY PHOTO HERE]
  22. 22. We accept that software is eating the world. But our core product is a physical experience, not a digital one. So how should we integrate software development to best effect?
  23. 23. Driving digital change Don’t shirk hard truths while driving change Identify yourself on maturity model Embrace positions of responsibility Don’t lose sight of where you’re heading
  24. 24. Thanks. @beatricelucy @mindimp
  25. 25. Attracting & retaining talent