Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Tweet to Shoot

305 views

Published on

We wanted to understand how a digital action could trigger a physical response, and in turn create an entirely new way for consumers to engage with a brand. So we rigged a Nerf gun to a 12-volt supply and an Arduino microcontroller. We combed the Twitter API for mentions of a specific hashtag. We rebuilt the classic Duck Hunt interface. We took over a room and streamed it live. And in just 2 days, we had more than 2,800 people, from 52 different countries join us for a game of Duck Hunt, with a social twist.

Published in: Devices & Hardware
  • Be the first to comment

  • Be the first to like this

Tweet to Shoot

  1. 1. Twitter USE TO FIRE A Hacked Nerf Gun Nintendo classic. TO PLAY A TWEETTO SHOOT
  2. 2. TIME TO EXECUTE 4 weeks THE IDEA Nerf guns are very much a part of our agency’s culture. On any given day, we take them apart and modify them so they shoot further and faster. But the ultimate modification was when we took apart the Vulcan EBF-25. That’s when the idea of Tweet to Shoot was born. We rigged the gun to a 12-volt power supply and an Arduino Uno microcontroller. We combed the Twitter API for mentions of a specific hashtag. We rebuilt the classic Duck Hunt interface. We took over a room and streamed it live. We even brought back that annoying dog. VISIT http://tweettoshoot.a-glabs.com/
  3. 3. RESULTS • In just two days, we engaged more than 2,800 people, in 52 countries • More than half (1,601) of all site visitors fired the gun using the designated hashtag • The effort was covered by numerous trade publications and blogs - domestically and abroad
  4. 4. a-gLabs.com

×