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Tiffany St James: The Social Impact of Technology

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Oct. 28, 2010

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The Social Effects of Technology
Like Minds
Creativity and Curation
Exeter, 28 October, 2010
Tiffany St James
@tiffanystja...

The world is changing...

Eric Schmidt, CEO, Google
Between the birth of the
world and 2003, there
were five exabytes of
information created.
We [no...

Online universe size
Globally: 625m
1 in 13 of all humans
Mobile: 1/5th
of users
Google: “1.8 bn online”

Why people use the internet
Source: Global Web Index Oct 2010

Worldwide adoption stats

6 pervasive trends
Source:
James Cashmore
Head of Entertainment
Google 24/08/10

55% of office space is empty…

The lure of digital stimulation

The myth of multi-tasking

Internet penetration by country

Digital Inclusion
Save money *Stay up-to-date * Keep in touch
Job hunt * Hobbies *Make life easier
9 million adults in the...

Trust in communications

News arrives through other channels
How did you hear about the demise of MJ?
Mumbai hotel bombings by SMS
Jan 09: Hudson R...

Digital lifestyles

Direct Entertainment

Democracy in action?

Power to the lobby

Trafigura,Twitter & The Guardian

Individuals vs Businesses

Social for good

Thank you
Tiffany St James
tiffany@stimulationltd.co.uk
www.twitter.com/tiffanystjames
www.stimulationltd.co.uk

Tiffany St James: The Social Impact of Technology

Tiffany St James: The Social Impact of Technology

Tiffany St James: The Social Impact of Technology

Tiffany St James: The Social Impact of Technology

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Tiffany St James: The Social Impact of Technology

1. The Social Effects of Technology Like Minds Creativity and Curation Exeter, 28 October, 2010 Tiffany St James @tiffanystjames
2. The world is changing...
3. Eric Schmidt, CEO, Google Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days.
4. Online universe size Globally: 625m 1 in 13 of all humans Mobile: 1/5th of users Google: “1.8 bn online”
5. Why people use the internet Source: Global Web Index Oct 2010
6. Worldwide adoption stats
7. So what?
8. 6 pervasive trends Source: James Cashmore Head of Entertainment Google 24/08/10
9. 55% of office space is empty…
10. The lure of digital stimulation
11. The myth of multi-tasking
12. Internet penetration by country
13. Digital Inclusion Save money *Stay up-to-date * Keep in touch Job hunt * Hobbies *Make life easier 9 million adults in the UK who have never used the internet – Four million of those are among the most disadvantaged: 39% are over 65 38% are unemployed 19% are families with children.
14. Trust in communications
15. News arrives through other channels How did you hear about the demise of MJ? Mumbai hotel bombings by SMS Jan 09: Hudson River Landing on twitter first
16. Digital lifestyles
17. Direct Entertainment
18. Democracy in action?
19. Power to the lobby
20. Trafigura,Twitter & The Guardian
21. Individuals vs Businesses
22. Social for good
23. Thank you Tiffany St James tiffany@stimulationltd.co.uk www.twitter.com/tiffanystjames www.stimulationltd.co.uk

Editor's Notes

Hello Exeter!
There has only been one piece of technology in recent times that has:
Given intelligence to the masses on the widest scale
Yes you’ve guessed it
The Gutenberg Press
The global spread of the printing press began with the invention of the printing press with movable type by Johannes Gutenberg in Mainz,Germany (circa 1439), and ended with the adoption of Western printing technology in all world regions by the end of the 19th century
See why it’s so painful to operate in information markets?”
I wanted to take you through
what we know
what we suppose
what we predict
We know our online universe size - McCann Universal Social Media Wave 4
year on year tracking research undertaken in worldwide adoption
625m = global active internet audience 16-54y as at Sept 09
11 years ago when Larry Page & Sergey Brin created Google there were 70 m Internet users (1.7% of world’s population) Today there are over 1.8 bn people worldwide with internet access via a PC (25% world’s population, 95% of GDP is online).
And that’s dwarfed by the potential from the 4.6 bn mobile phone subscribers (67% worlds population).
Google estimates that the next Billion will come from Brazil, India, & China.
But despite this worldwide growth the UK is a leading light with 42 million people online, 95% connected via Broadband & certainly leading the way in online advertising. 23% of the UK ad spend is now online.
We know why people use the internet
The Global Web Index results out just this month
1 Stay up to date on news and events makes sense
2 The retailers amongst us will to be delighted to know that Research or find products to buy
3 The social networkers amongst us will be villifies by reason 3 to Stay in touch with friends
4 Any video-jugged junkie will know that the internet is a great resources to Research how to do things (and not for work)
5 Research for work sneaks into the Top 5
We know how the use of web based tools and facilities have grown (or declined) over time
You’ll see by far the biggest leap over the last 4 years has been Watching video clips online
Its unsurpising then that You Tube is the 2nd largest search engine if ever classified as such
Light blue is listening to radio/audio clips showing traditional media being consumed online
More people are watching video, listening to radio and audio, and looking at friends profiles than managing their own profile despite the buzz around social networks
I am in danger of preaching to the converted
What does this mean for us?
What are the social effects of this technology on our society
We are witnessing an internet industry that is accelerating and transforming along six pervasive trends.
Personal: Follow the user and all else will follow / user defined media experience / Allows truly interactive experience – that dynamism provokes and facilitates engagement: vote, comment, share.
Social: creating & sharing now accounts for around 16% of worldwide online time- a category that didn’t exist 3 years ago!
Local:  People want to search their neighborhood and town just as easily as they search the web.
Commercial:  90% of retail may still be conducted offline, but over 40% of purchases start online.
Enterprise:   cloud computing shows how the divide between the desk top & the web will ultimately be dissolved.
Mobile: The UK iPhone Mania APRIL 8, 2009=93% OF uk IpHONE USERS ACCESSED MOBILE MEDIA IN January 09 and 56% of iPhone users accessed a news app
Microsoft Hybrid Office case
The Hybrid organisation prevents this by have IT running through it - whether that’s software on demand, social networking or mobile technologies to keep people in touch and productive out of the office environment.
Powerful software and appropriate hardware is not something that is brought out on special occasions or for certain employees – it should be on-demand and available anywhere.
It also has to be fit for purpose, and to a large extent mirror the usage patterns that people exhibit in their personal lives.
We all know that modern communications and social platforms have revolutionized the way people interact
What are the social effects of networking sites?
The MIT experiment
Baroness Susan Greenfield
Skype
On and offline communications
Scientists say juggling e-mail, phone calls and other incoming information can change how people think and behave. our ability to focus is being undermined by bursts of information. These play to a primitive impulse to respond to immediate opportunities and threats.
The stimulation provokes excitement — a dopamine squirt — that researchers say can be addictive. In its absence, people feel bored.
While many people say multitasking makes them more productive, research shows otherwise.
And scientists are discovering that even after the multitasking ends, fractured thinking and lack of focus persist.
“The technology is rewiring our brains,” said Nora Volkow, director of the National Institute of Drug Abuse and one of the world’s leading brain scientists. She and other researchers compare the lure of digital stimulation less to that of drugs and alcohol than to food and sex, which are essential but counterproductive in excess.
While many people say multitasking makes them more productive, research shows otherwise.
Heavy multitaskers actually have more trouble focusing and shutting out irrelevant information, scientists say, and they experience more stress.
And scientists are discovering that even after the multitasking ends, fractured thinking and lack of focus persist. In other words, this is also your brain offcomputers.
Again McCann Universal Social media Wave 4 tells us:
Norway 86, Finland 83, Netherlands 82.9, Sweden 80.7, Australia 80.6, Denmark 80.4, Korea, 76.1, US 74.7, Japan 73.8, Canada 72.3 , UK 70.9
Internet penetration by country is not mirrored by how societies are using technology. Canada, squeezed into top 10, was largest user of social media, UK not in the top 10 but biggest users of social media, London is the twitter capital of the world
The availability of advances in communications is uneven across societies.
Technological and communications advances may also be an extraordinary driver/catalyst for participation and inclusion of large layers of the global society .
While an increasing number of citizens are taking advantage of the advances, significant groups risk being left behind, notably those with limited income, the less educated, the elderly, and the rural-dwellers.
African growth rates for mobile phones are highest in the world, leaping from 138 million in 2005 to 370 in 2008.
(GSM) networks have been at the centre of the investment strategy of operators in Africa.
These make up to 96% of all mobile cellular subscriptions in Africa.
43,5 mobile phones for every fixed line telephone in Africa and the trend is ascendant.
The penetration rate for mobile phones has increased from 15,6 per hundred inhabitants to 39, respectively.
While an increasing number of citizens are taking advantage of the advances, significant groups risk being left behind, notably those with limited income, the less educated, the elderly, and the rural-dwellers. Is innovation progressing with the right social attention/balance and at the right speed?
Digital divide institute: Harnessing the power of broadband for a more equitable and sustainable global economy
Regulation/Public Policy: Technology: Management: Finance: Ethics:
INFORMATION COLLABORATION
Since the channels for dissemination of information have changed and multiplied, new styles of communication are emerging
How will crowd-sourcing influence the breadth and depth of not just educational and news media but other internet content as well?
How have social networking sites and YouTube impacted how people experience, share, and create
Our trust in communications has changed - The Global Web Index published this month tells us that:
A family member of a close friend are the most trusted sources
But a good contact on a social network are more credible than your neighbour of the store in which you are making a purchase
A blog that you read regularly is more trused than a national newspaper or a television news reader
It may be no surprise to some of you that you’ll trust twitter over politicians
In just January of 2009 we saw the first news story break first on twitter
The forced landing on the river Hudson was captured on the river bank and shared on twitter
A hostage in the Mumbai hotel bombing alerted the news channels by SMS
How did you hear about how Michael Jackson died
The largest and most comprehensive survey of the global digital consumer ever
Forrester social technographs
IP connected devices enable new entrants to deliver services to the TV ‘over the top’, providing the potential for genuine competition to incumbent players
We have launched IPTV services directly to the consumer’s living room via technologically innovative deals with Sony and Samsung
We are in negotiation to extend this approach to a range of other devices, including Project Canvas
We are working hard to source quality content and plan for significant increased investment in content over the next 5 years
150K+ downloads
1M+ visits
As of May 2010
Trafigura, a London-based oil trader connected with dumping toxic waste in Ivory Coast in 2006, was the most used word on micro-blogging site Twitter this morning. After the Guardian was banned from reporting the contents of a parliamentary question relating to the toxic dumping scandal yesterday evening, the topic was widely picked up and aired on Twitter. As the statistical page CrowdEye shows, tweeting increased slightly yesterday evening, and a steep rise of more than 5,500 tweets including the word &quot;Trafigura&quot; followed this morning.