Link Building Presentation from Online Marketing Meetup July 2011

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Link Building Presentation from Online Marketing Meetup July 2011

  1. 1. How and why links influence search engine rankings Paul Rogers @gpmd_paulr | paul@gpmd.co.uk The importance of link building – Paul Rogers
  2. 2. Search engines see links as recommendations The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  3. 3. Links from relevant websites are seen as more reputable recommendations The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  4. 4. Links with anchor text provide insight into what the page is about The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  5. 5. But, remember... The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  6. 6. Search engines aren’t stupid! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  7. 7. They can devalue links and penalize those who try to manipulate their algorithm The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  8. 8. So, how can you build links? The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  9. 9. Get involved within your industry! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  10. 10. Get a blog… And start using it! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  11. 11. Create content that deserves links! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  12. 12. Build on existing resources… The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  13. 13. Provide data and research that doesn’t already exist! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  14. 14. Make new friends and build relationships! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  15. 15. Take advantage of existing relationships! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  16. 16. Get involved in your local community! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  17. 17. Think quality, not quantity! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  18. 18. Monitor links being built to your website! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  19. 19. Monitor links being built by your competitors! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  20. 20. In Summary... - Don't buy links - Only try to get links from sites that you deem link-worthy - Keep an eye on your competitors - Think quality, not quantity = More traffic & more money! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  21. 21. Any Questions? Keep in touch: @gpmd_paulr linkedin.com/in/paulnrogers [email_address] www.gpmd.co.uk The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk

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