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Hoe social media de sportwereld beinvloedt

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A presentation about the relationship between technology, identity and social platforms and how it has changed us 'the normal' people in our sporting behaviour, advertisers and professional athletes.

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Hoe social media de sportwereld beinvloedt

  1. 1. Sports & Social Media Passion grows when identity meets technology
  2. 2. #Blossom #Fontys @ralfvlieshout
  3. 3. Sports & Social Media
  4. 4. #1 Us, the normal people
  5. 5. Raise your hands….
  6. 6. People have always been competitive….
  7. 7. People have always been competitive….
  8. 8. People have always been competitive….
  9. 9. …for survival of the species
  10. 10. …to shape our identity
  11. 11. …to shape our identity
  12. 12. Tech comes into play…
  13. 13. 1980 1993 2003 2006 2007 2008 2012 2014 2015 20XX
  14. 14. 68% of people share information on social media to tell who they are and what they are about
  15. 15. Zucks Law: “The amount of stuff you share today is double the amount of stuff you shared a year ago and half the amount you will share a year from now. This relates to the same law in innovation and bandwidth”
  16. 16. Sharing = Data Data = Insight
  17. 17. Internal motivation External motivation Does technology, data and social media make us work-out more?
  18. 18. 2: The brands
  19. 19. Sharing = Data Data = Insight
  20. 20. They know all about you!
  21. 21. And so can he!
  22. 22. 50% of all TV related conversations on social media are about sports
  23. 23. 83% of sports fans will check social media while watching a game on TV 63% will even browse social media while being at an actual game
  24. 24. Nike’s World Cup ad got 78 million views on YouTube…before it went on television
  25. 25. Real Time Marketing becoming a whole new marketing discipline
  26. 26. Real Time Marketing becoming a whole new marketing discipline
  27. 27. 3 The Athlete
  28. 28. 30 milion Twitter followers 100 milion Facebook followers 9 million Instagram followers Makes him one of Europe’s biggest mediabrands
  29. 29. To wrap things up..
  30. 30. DATA TECH PLATFORM PASSION

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