1.
Sports & Social Media
Passion grows when identity meets technology

2.
#Blossom #Fontys
@ralfvlieshout

3.
Sports & Social Media

4.
#1 Us, the normal people

5.
Raise your hands….

6.
People have always been
competitive….

7.
People have always been
competitive….

8.
People have always been
competitive….

9.
…for survival of the species

10.
…to shape our identity

11.
…to shape our identity

12.
Tech comes into play…

13.
1980 1993 2003 2006 2007 2008 2012 2014 2015 20XX

14.
68% of people share
information on social media
to tell who they are and
what they are about

15.
Zucks Law:
“The amount of stuff you share
today is double the amount of stuff
you shared a year ago and half the
amount you will share a year from
now. This relates to the same law in
innovation and bandwidth”

16.
Sharing = Data
Data = Insight

17.
Internal
motivation
External
motivation
Does technology, data
and social media
make us work-out
more?

18.
2: The brands

19.
Sharing = Data
Data = Insight

20.
They know all about
you!

21.
And so can he!

22.
50% of all TV related
conversations on social
media are about sports

23.
83% of sports fans will check social
media while watching a game on
TV
63% will even browse social media
while being at an actual game

24.
Nike’s World Cup ad
got 78 million views
on YouTube…before
it went on television

25.
Real Time
Marketing
becoming a
whole new
marketing
discipline

26.
Real Time
Marketing
becoming a
whole new
marketing
discipline

27.
3 The Athlete

28.
30 milion Twitter followers
100 milion Facebook followers
9 million Instagram followers
Makes him one of Europe’s biggest mediabrands

29.
To wrap things up..

30.
DATA
TECH
PLATFORM
PASSION