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Five tips to get more from existing donors


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These 5 tips can help you increase donations from existing donors and improve donor loyalty.

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Five tips to get more from existing donors

  1. 1. Five Tips to Getting More from Your Existing Donors 1
  2. 2. Getting More from Existing Donors 1 Understand Current Donors and Fill Information Gaps 2 Giving History – How Often, How Much and When 3 Ask for the Right Amount 4 Refresh Your Message 5 Use a Personal Touch 2
  3. 3. 1a. Understanding Your Donors Do you have complete, up-to-date information? Full name, contact information (required) Age, gender and other demographic information (required) Contact preferences (required) Family, business and organizational relationships (need to have) Other interests (bonus) 3
  4. 4. 1b. Filling the Information Gaps Data Cleansing Standard formatting Correct missing or outdated information Data Appending Incorporate new or missing information Change of address Wealth data Family or business data Other interests 4
  5. 5. 2. Giving History Giving history should include: Amount of last gift Total amount of all gifts How frequently they donate Date of their last gift Regular or repeat donors should get special attention Does their giving history align to their wealth profile? Maybe you should ask for more? 5
  6. 6. 3. Ask for the Right Amount Analyze donor data to determine the best ask amount Prior donor behavior Wealth and giving capacity Consider giving tiers – even for small gifts If the only gift option you have is $25, then that’s all someone will give 6
  7. 7. 4. Refresh Your Message Make your message all about them – put the donor first Have multiple versions of fundraising communications Test to see which resonate and with which audience Vary your message One-time donors, lapsed donors and repeat donors should get different messages Change the ask based on the audience 7
  8. 8. 5. Use a Personal Touch Personalize your communications Find out what they want to hear – and how they want to hear it Not every communication should be an ask Try a newsletter or blog Solicit on their schedule Someone who gives quarterly may be annoyed by a monthly solicitation Consider loyalty programs for donors – and cultivation for higher level gifts 8
  9. 9. WealthEngine Can Help You Get More Data Appends – Wealth, demographic and lifestyle attributes Circle of Friends – Uncover family, business and organization connections Analytics – Detailed insight into donors and prospects Segmentation Profiling Feasibility Studies Ask Amount Gift Models Campaign Services – Deliver your fundraising campaigns with precision 9
  10. 10. To learn more about WealthEngine’s services and our free screening offer, contact us at: or 1-800-933-4446 10