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Dream Big, Test Small and Fail Fast


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This presentation walks you through concepts that are relevant to all professionals:
* Having Big Dreams
* Testing actions before fully committing resources and time
* Failing Fast, or quickly assessing the success of projects.

It speaks to each of the above in the context of fundraising, but can easily be thought of in terms of prospect development, nonprofit operations, or your personal career.

By incorporating these few ideas into the way you approach your work and life, you will be:
* Ready for action when opportunities arise
* More proactive and less reactive
* Making data-driven, evidence-based decisions
* Uncovering the right strategies and solutions in less time
* Achieving more

Published in: Technology
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Dream Big, Test Small and Fail Fast

  1. 1. Dream Big,Test Small andFail Fast800.933.4446 | |
  2. 2. Presented By Sally Boucher Director of Research, WealthEngine Institute Sally Boucher, CFRE, is the Director of Research at WealthEngine with a 15-year background in higher education, the arts, and human services development. She has provided professional services to hundreds of non-profit organizations. Sally is the primary author of the Growing Individual Gifts Workbook, the Best Practices for Prospect Research in Higher Education Fundraising Report, and a contributor to the Measuring Fundraising Return on Investment and the Impact of Prospect Research white paper. She regularly presents on analytics, return on investment, research and major | Page 2
  3. 3. WealthEngine Helps Nonprofits Find theRight People for the Right Purpose Who are my best donors and prospects? Analytics allows you to draw conclusions and make informed decisions. What can I learn about these people? In-depth, contextual information to better understand each of your prospects. How can I find more prospects just like them? Leading tools to build your prospect pipeline and thoughtfully expand your reach. What strategies should I use to reach them? Customized insight and advice to develop and execute your fundraising strategy with precision. Fully integrated. Scalable. Best in class. Your results are | Page 3
  4. 4. Dream Big Know where you are Think creatively and innovate Determine where you are | Page 4
  5. 5. Dream Big We Are | Page 5
  6. 6. Dream Big How Far Can We Go? Use Divergent Thinking to Dream  SWOT analysis  Problem Restatement  Root Cause Analysis  Brainstorming  Evidence-based solutions We Are | Page 6
  7. 7. Dream Big What Can We Do Now? Scale your dreams to your resources with convergent thinking  Cluster and winnow  Focus on realistic and promising ideas  Forecast results We Are | Page 7
  8. 8. Dream Big Our Destination We Are | Page 8
  9. 9. Test Small$2,500,000 Our destination We are here$2,000,000$1,500,000 Gap$1,000,000 $500,000 $0 Q1 Q2 Q3 | Page 9
  10. 10. Test Small$2,500,000 Our destination We are here What Will Close$2,000,000 the Gap?  Asks based on capacity rather Gap than instinct$1,500,000  New stewardship techniques for first-time donors$1,000,000  Upgrade strategies based on lifetime potential  Digital media for engagement $500,000 and fundraising  Prospect tracking and management metrics $0 Q1 Q2 Q3 | Page 10
  11. 11. Fail FastFailing SlowTime wasted with too much preparationNot prepared to recognize failure with metrics and milestones Our DestinationToo late to recover and try something else We’ll have to try something else next year Let’s get this right! Are we failing? GapWe Are Here Time | Page 11
  12. 12. Fail FastFailing Fast The sky’sEmbrace a culture of innovation and play the limitBe prepared to recognize and find the cause of failure next year! Our DestinationKnow what success looks likeInvest and refine Now we’re on the right track! Gap This is not Let’s give Let’s invest working. it a try. and refine.We Are Here Time | Page 12
  13. 13. Dream Big, Test Small, Fail Fast:Achieve More! Failing Slow Our Destination Failing Fast GapWe Are Here Time | Page 13
  14. 14. More Wealth and FundraisingIntelligence
  15. 15. Knowledge Center & Thought LeadershipWe support innovation and advancement in the field… Growing Individual Gifts Workbook Tools you need to grow your fundraising results Free tools for every research request WealthEngine Institute Free education, knowledge sharing and | Page 15
  16. 16. Questions? Contact Us!If you’d like to learn more about how you can implementdata driven solutions in your nonprofit, contact us! 800.933.4446 Read more about WealthEngine’s Analytics for Nonprofits | Page 16