Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

WealthEngine's Buccellati Case Study

746 views

Published on

Buccellati partnered with WealthEngine to successfully pinpoint their ideal customers in their expansion markets by understanding their ideal customer. Review this case study to see how how predictive analytics can lead to in-depth customer insights...and help drive ROI on marketing strategies.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

WealthEngine's Buccellati Case Study

  1. 1. WEALTHENGINE.COM | INFO@WEALTHENGINE.COM | 800.933.4446 CASE STUDY CURATING CUSTOMER PROFILES FOR PERSONALIZED, PREDICTIVE MARKETING AND OUTREACH
  2. 2. WEALTHENGINE.COM | INFO@WEALTHENGINE.COM | 800.933.4446 Findingandengagingnewcustomerscanbearduous… butitdoesn’thavetobe. Loyal customers for luxury retailers have sophisticated and specific tastes.
  3. 3. WEALTHENGINE.COM | INFO@WEALTHENGINE.COM | 800.933.4446 Buccellatiisafamily-owned jewelerbasedinMilanwith boutiquesallovertheworld. Foundedin1919,theBuccellati familyhasearnedadmirers, overfourgenerations,fortheir handmade,curatedpieces.
  4. 4. WEALTHENGINE.COM | INFO@WEALTHENGINE.COM | 800.933.4446 - MONICA ERMACORA, CRM & DIGITAL IQ MANAGER BUCCELLATI We’re not for everyone and we’re not meant to be. Buccellatiwantedinsight intotheirexisting customers’lifestyleto identifypotentialnew customersincitieswith plannedboutique openings. ASALUXURYRETAILER, YOUKNOWYOU’RENOT GOINGTOBE EVERYTHINGTO EVERYONE.
  5. 5. WEALTHENGINE.COM | INFO@WEALTHENGINE.COM | 800.933.4446 Buccellati’scustomer databaseincluded incompleteandoutdated records.Theywerealso startingfromscratchto identifynewgeo- targetedandqualified customers. - MONICA ERMACORA, CRM & DIGITAL IQ MANAGER BUCCELLATI With WE, we know we’re talking to the right people in the right way. YOURCUSTOMERS’LIVES CHANGE. ISYOURLISTA REFLECTIONOFTHEIR LIVES?
  6. 6. WEALTHENGINE.COM | INFO@WEALTHENGINE.COM | 800.933.4446 WithhelpfromtheWE Analytics&Modeling team,Buccellati: ⟩ Verified,updatedand augmentedtheirexisting database ⟩ Developedaclearcustomer personaprofileincludingvery specificlifestylepreferencesand milestones ONEINTERESTYOUR CUSTOMERSSHARE? THEIRLOYALTYTOYOUR BRAND. ANDITDOESN’T STOPTHERE.
  7. 7. WEALTHENGINE.COM | INFO@WEALTHENGINE.COM | 800.933.4446 Withasuccinctpictureof whattheircustomer lookslike,Buccellatiwas abletouseWEProspect tofindlike-minded customersinnew markets. WHATDOES TOMORROW’S CUSTOMERLOOKLIKE? ALOTLIKETODAY’S CUSTOMER.
  8. 8. WEALTHENGINE.COM | INFO@WEALTHENGINE.COM | 800.933.4446 CONFIDENT EMAIL MARKETING CUSTOMIZED COMMUNICATION INCREASED FOOT TRAFFIC Asaresultofknowing theircustomers’unique lifestyleBuccellatiwas ableto: ⟩ Providepersonalized messagingforemailmarketing withconfidence ⟩ Increasesalesbydrivingmore foottrafficto newboutiques launchinginnewmarkets ⟩ Communicatewithcustomers inamorecompelling, customizedwaytomaintain loyaltyshare EVENWITHSHARED INTERESTS,YOUR CUSTOMERSSTILLDON’T WANTAFORMLETTER.
  9. 9. WEALTHENGINE.COM | INFO@WEALTHENGINE.COM | 800.933.4446 GLOBAL EXPANSION DRIVEN EVENT/PARTNER DECISIONS CONTINUED LIST-BUILDING TheBuccellaticustomer relationshipteamisable toseefuturebenefitsas wellas: ⟩ U.S.expansionaspilotforglobal expansionstrategy ⟩ Continuedaudience developmentusingWECircle ofFriends ⟩ Driveeventmarketingand partnershipdecisions YOURSUCCESSDEPENDS ONSHORT-TERMAND LONG-TERMWINS.
  10. 10. WEALTHENGINE.COM | INFO@WEALTHENGINE.COM | 800.933.4446 Buccellati and many other luxury retailers depend on WE to find, engage and reach the world’s wealthiest customers. Are you ready to reach yours? 4330 East West Highway Bethesda, MD 20814 800.933.4446 info@wealthengine.com www.wealthengine.com

×