Interview with Michael Schwarz, Invensys / UK


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Prior to the Global ManuChem Strategies 2014, we spoke to Michael Schwarz, Global Product Marketing Manager for MES/EMI and Batch Software, Invensys/Wonderware; Vice Chairman, MESA
EMEA Board

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Interview with Michael Schwarz, Invensys / UK

  1. 1. Interview Invensys / UK Prior to the Global ManuChem Strategies 2014, we spoke to Michael Schwarz, Global Product Marketing Manager for MES/EMI and Batch Software, Invensys/Wonderware; Vice Chairman, MESA EMEA Board we.CONECT: In your opinion- what are the main current challenges and trends regarding management und optimization of chemical production to achieve operations excellence? Michael Schwarz: A lot of merger and acquisitions are happening or happened as a result of globalization within the chemical industries as well within their customers, which is changing the competitive landscape from a more local to a global and much more dynamic environment. In response we see a significant drive to improve margins and/or productivity of the value add process - through increased operational effectiveness, agility and asset utilization, additional through driving the continuous improvement process and green sustainability. The MES (Manufacturing Execution System) concept and functionality as such has proven to increase operational efficiency in industries which were similarly facing cost pressure, competitive threats and the globalization impact. The MES functional scope includes automation of information flows, plant to enterprise integration, real time manufacturing information management and electronic recordkeeping with positive impact on productivity, repeatability, quality, flexibility, transparency and cost of regulatory compliance. All of the mentioned contributes to improved business results and competitiveness and to the ultimate long term but in reality continuous thrive for operational excellence. we.CONECT: Is MES more “Product” or “Strategy"? Michael Schwarz: From a Manufacturer point of view the term MES has become a synonym of corporate strategy execution in the area of manufacturing operations management (MOM,) leveraging manufacturing IT and software tools to drive business results. This can be also found reflected in one of the most used and popular conceptual MES descriptions – the MESA (Manufacturing Enterprise Solutions Association) MES Model. The current evolution of the MESA Model relates business functions and MES functions in corporate strategies context. Interesting enough it includes the same still valid functional range and segmentation for manufacturing operations management of the initial MESA MES Model published in the 90’s. We find MES often used as a generic umbrella term for a computer and software aided operations management and/or manufacturing intelligence functionality and attached enterprise and process integration. Nevertheless the MES/MOM strategy has to be turned into a solution with an IT infrastructure, software functionality by selected MES/MOM product with the best fit to the industry in complementing the manufacturer’s processes and integration capabilities to the operational and enterprise systems at the lowest total cost of ownership, delivering return on investment and long term sustainable competitiveness. we.CONECT What roles does an integrated MES play for future plant-, production-, and operations-intelligence? Michael Schwarz: Manufacturing or Operational Intelligence is a concept to measure and visualize operational performance as metrics or KPI’s in near real-time. Such Intelligence provides awareness of what impacts todays performance, enables better decision making in alignment with the business, as well allows analytics to identify patterns, best practices and improvement potentials. To be able to calculate and visualize the desired performance metrics and KPI’s in operational or business context you need to have sufficient source data at hand. Operational intelligence typically connects data from multiple functional domains such as process data, planning and execution, quality and usage of resources (e.g. energy) to deliver e.g. business context for a process metric. Process industries leverage historians for process information and business systems provide operational planning and cost information but often lack detailed operational procedures and execution data. MES functionality complements operational intelligence as integrating factor between business planning and the operational execution and physical production process, generating electronic records of execution events and procedures and a repository of production history over time delivering valuable context information required for Operational Intelligence solutions. we.CONECT: Which services and solutions do you offer? Could you briefly describe those services and solutions? Michael Schwarz: Invensys offers a powerful software platform with open connectivity to any process automation for end to end plant real time data management which is leveraged by a broad Manufacturing Operations Management and information
  2. 2. management software portfolio to integrate to our customer’s automated processes. source of data for gaining new insights and new levels of transparency – which can double or even multiply the initial ROI over time (2- 5 years). we.CONECT: Which question would you like to ask the delegates of our Global ManuCHEM Strategies 2014? Michael Schwarz: From a standard software, automation and services vendor point of view I’d like to gain a deeper understanding of where their priorities are in MES Scope, Integration or Manufacturing Intelligence investment in order to align our offerings and roadmap accordingly. we.CONECT: Thanks a lot for this interview! Interview Partner: Peter Haack and Michael Schwarz. The software portfolio is complemented by global services for training & support, solutions and architecture consulting, global and local project management, implementation and maintenance. Additional a large global partner network offers expertise and services for software implementations. The standard software portfolio covers the full scope of existing MOM standard definitions like MESA and ISA 95 in functionality for production, inventory and quality operations, performance management and plant to enterprise integration. A Workflow application connects people and systems (third party and Invensys) for seamless operational procedures and processes across different functional domains and finally the dedicated Manufacturing Intelligence application automates the collection, aggregation, contextualization and historisation of desired information across multiple plant or company data sources like the MES, Historian, Enterprise and third party systems. The broad industrial software functionality and the platform help manufacturers to either begin their operational excellence journey with a small step or to implement a completely integrated MES with seamless data and information flow between the business and process automation systems.Manufacturing 4.0 – Achieving Breakthrough Performance with new Processes and Technologies:  Transforming manufacturing operations using new innovative processes and technologies including BI, cloud, mobile, social, and 3D virtualization as a lever  Advanced modular process design and project implementation strategies for faster time to market facilities  Challenges and demands for developing and managing a strategy framework at a global and local scale  Realizing earlier returns and revenues by refining crossfunctional integration in the production process  Managing sustainable and comprehensive OPEX programs and integration in a manufacturing 4.0 concept  World class production in chemical & petrochemical Industries – challenges for leadership, continuity, excellence and leadership we.CONECT: What is the ROI of your solution – how does this help to increase plant productivity? Michael Schwarz: This question does not allow a simple and straight answer without taking the customers company’s or plant current status quo in today’s operational efficiency and business situation into account. Additional our solution can be easily scaled over time in size and scope in a short time. A typical ROI of MES functionality is in the range of 3 – 18 month through direct operational improvement. But MES always comes with an integration and collaboration factor with synergies for business processes and facilitation of improvements, providing a new Invensys is a global technology company that works in partnership with a broad range of industrial and commercial customers to design and supply advanced technologies that optimise their operational performance and profitability. From oil refineries and power stations to mining companies and appliance manufacturers, our marketleading software, systems and controls enable our customers to monitor, control and automate their products and processes, thereby maximising safety, efficiency, reliability and ease of use. Active in over 180 countries, we employ more than 16,500 people across four business segments: Software, Industrial Automation, Energy Controls and Appliance. Global ManuChem Strategies brings together industry leaders to discuss the current state of the industry, the impact of new regulations and the challenge to increase efficiency in chemical operations and technical assets. Information about the event and about we.CONECT can be found at: Contact: Henry Fuchs Managing Director / Product Management & Marketing Phone: +49 (0)30 52 10 70 3 – 44 Fax: +49 (0)30 52 10 70 3 – 30 Email: we.CONECT Global Leaders GmbH Gertraudenstr. 10-12 10178 Berlin, Germany