Social Network – The Open Platform
Nguyễn Văn Đức Trọng
Web Business Development, VNG Corporation
Open Platform
Why open platform?
• Zing have
– User base over 8M users, 1M paying users
– Payment channel
– Local operation
• You have
–...
Why open platform?
• It’s hard to have a great idea that people love
• It’s even harder to aggregate millions of users,
an...
Example – book application
Strictly Confidential – Do Not Distribute 5
Example – Game
Strictly Confidential – Do Not Distribute 6
Example – Marketing Tool
Strictly Confidential – Do Not Distribute 7
Zing Open Platform for CPs
Appstore
9
Why Zing?
10
30
60
0
20
80
0
10
20
30
40
50
60
70
80
90
2009 2010 2011
Social apps on Zing Me
Number of Apps Monthly Reven...
Business Model
• Zing Me hỗ trợ
– User base (Zing ID)
– Kênh thanh toán (Zing Xu)
– Dịch vụ cơ sở hạ tầng
• CPs
– Content
...
Where should I start?
Step to Application Release
Strictly Confidential – Do Not Distribute 13
Register
• Agree to the Zing Me’s terms of usage
...
Q&A
trongnvd@vng.com.vn
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Social Network – The Open Platform

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Social Network – The Open Platform

  1. 1. Social Network – The Open Platform Nguyễn Văn Đức Trọng Web Business Development, VNG Corporation
  2. 2. Open Platform
  3. 3. Why open platform? • Zing have – User base over 8M users, 1M paying users – Payment channel – Local operation • You have – Contents: Movies, books, stories, games, … – Ideas: how to monetize, … 8/26/11
  4. 4. Why open platform? • It’s hard to have a great idea that people love • It’s even harder to aggregate millions of users, and give them easy channel to pay • Open Platform is disruptive force that flatten the playground – Zynga vs. EA – Megastar fanpage vs. Megastar website Strictly Confidential – Do Not Distribute 4
  5. 5. Example – book application Strictly Confidential – Do Not Distribute 5
  6. 6. Example – Game Strictly Confidential – Do Not Distribute 6
  7. 7. Example – Marketing Tool Strictly Confidential – Do Not Distribute 7
  8. 8. Zing Open Platform for CPs
  9. 9. Appstore 9
  10. 10. Why Zing? 10 30 60 0 20 80 0 10 20 30 40 50 60 70 80 90 2009 2010 2011 Social apps on Zing Me Number of Apps Monthly Revenue (B VND) Strictly Confidential – Do Not Distribute 10
  11. 11. Business Model • Zing Me hỗ trợ – User base (Zing ID) – Kênh thanh toán (Zing Xu) – Dịch vụ cơ sở hạ tầng • CPs – Content – Marketing • Revenue model – Độc quyền ở Vietnam: 70/30 – Không độc quyền: 50/50 Strictly Confidential – Do Not Distribute 11
  12. 12. Where should I start?
  13. 13. Step to Application Release Strictly Confidential – Do Not Distribute 13 Register • Agree to the Zing Me’s terms of usage • Send the application form, commercial registration certificate, and company seal registration certificate • To register, please visit: http://open.zing.vn/content/developers Development • Register and develop the game, including: SocialAPI, Payment, Feed, Fullscreen Contract • Submit business license/tax reg/articles of inc./credit reports for verification • Register as a Partner with Zing Me - VNG after successful verification Game Review • Apply to have the game reviewed before release. Release • Add to Zing Me App Store and release game to Zing Me users.
  14. 14. Q&A trongnvd@vng.com.vn

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