Fundraising seminar 14 12 2012 intro wdm v2

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Fundraising seminar 14 12 2012 intro wdm v2

  1. 1. Part of BisnodeBusinessInformationGroupDecember 14, 2012 Fundraisers Alliance BelgiumAnnual Fundraising Seminar@WDM – Introduction
  2. 2. WELCOME!2
  3. 3. You are in good company! 02 03040506 Tony Elischer & Jason Potts Chris Carnie Judy Beard Richard Ratcliffe Bernard Ross 07080910 11 Maria Ros Jason Stephen Julie Jernberg Daryl Potts Pidgeon Verhaar Bart Berkel & Upsall Fons van Rooij3 12 Beate Sørum
  4. 4. WDM BELGIUM’S MISSION IS TO HELP OUR CUSTOMERS MAXIMISE SALES, MINIMISE BUSINESS RISKS AND MAKEBETTER BUSINESS DECISIONS4
  5. 5. What Can We Do For YOU? Donor, Supporter & Prospect View Campaign 100% Data Management Quality Business be Intelligence relevant Consultancy Services Data Management Solutions Maximise Your Fundraising Results5
  6. 6. What Can We Do For YOU? Donor, Supporter & Prospect View Campaign 100% Data Management Quality Business be Intelligence relevant Consultancy Services Data Management Solutions Maximise Your Fundraising Results6
  7. 7. Donor, supporter & prospect view Road 65 street reference file On site & online First time right data entry7
  8. 8. Donor, supporter & prospect view First time right data entry How healthy is your donor database? DB - Address quality - Name quality - Duplicates - Movers We diagnose & cure Data Quality Audit Consumer & company data8
  9. 9. Donor, supporter & prospect view First time right data entry DB Data Quality Audit Permanent support for identifying & deduplicating your data - unique individual key Single Supporter View - unique household key - company reference key9
  10. 10. Donor, supporter & prospect view Keep your data up to date : - by ad hoc movers updates - by continuous feeds of changes First time right data entry Keep data up to date DB Data Quality Audit Single Supporter View10
  11. 11. Donor, supporter & prospect view First time right data entry Keep data up to date DB Enhance with contact points or relevant data: - age of your donor - phone number - email appending Enhance your data Data Quality Audit Single Supporter View11
  12. 12. Donor, supporter & prospect view First time right data entry Keep data up to date DB Enhance your data Data Quality Audit Select & target the right prospects - via postal mail - via telemarketing - via email permission platform Find profitable prospects Single Supporter View Consumer & company12
  13. 13. What Can We Do For YOU? Donor, Supporter & Prospect View Campaign 100% Data Management Quality Business be Intelligence relevant Consultancy Services Data Management Solutions Maximise Your Fundraising Results13
  14. 14. Business Intelligence Prospection Find look-a-likes of your best donors14
  15. 15. Business Intelligence Prospection Donors Find look-a-likes Analyse their of your best donors Profile Upgrade Identify major donors15
  16. 16. Business Intelligence Prospection Donors Recency Frequency Find look-a-likes Analyse their of your best donors Monetary value Profile Analyse Upgrade Prevision Actionable Identify major donors16
  17. 17. What Can We Do For YOU? Donor, Supporter & Prospect View Campaign 100% Data Management Quality Business be Intelligence relevant Consultancy Services Data Management Solutions Maximise Your Fundraising Results17
  18. 18. Campaign Management Reduce your direct mail costs – Avoid sending multiple mailings by deduplication – Avoid postal returns Test Avoid waste Learn Response analysis Target Optimise – Optimise future campaigns Get a higher ROI by analysing your result18
  19. 19. Campaign Management DB E-mail E-mail E-mail E-voucher appending message program optimisation optimisation Full service & consultancy19
  20. 20. What Can We Do For YOU? Donor, Supporter & Prospect View Campaign 100% Data Management Quality Business be Intelligence relevant Consultancy Services Data Management Solutions Maximise Your Fundraising Results20
  21. 21. Data Management Solutions We manage your data from A to Z Single supporter view, operation gift integration, data insights, multichannel campaign management, … Major Donor / Postal mailings Legacies Program Direct Dialogue Fundraising - Design, build and host the 360° 1 supporter view Supporter - Data hygiene, integration, matching,Social Networks view deduplication, enhancement & scoring - Gift integration, operational layer Donor Care CRM - Business Intelligence and analytical 2 services Supporter - Donor insight E-mail Insight - Strategic partnership Event - Capture consumer website behavior Mobile Applications - Strategic Reporting - Link with identified visitors to 3 - Cross-channel campaign services the single supporter view Campaign - Event triggered and automated - Derive insights Management campaigns - Enable customization
  22. 22. What Can We Do For YOU? Donor, Supporter & Prospect View Campaign 100% Data Management Quality Business be Intelligence relevant Consultancy Services Data Management Solutions Maximise Your Fundraising Results22
  23. 23. Consultancy Services Master Data Management Business Intelligence Multi-channel Campaigns Database Services & CRM23
  24. 24. WE want to be YOUR PARTNER!24
  25. 25. Non Profit ‘preferred ratecard’ 2013 30 % reduction on standard ratecard for all non-profit clients on data rental offline & online Find profitable prospects prospect deduplication (except delivery of new movers adresses)25
  26. 26. Would you like to know more? Fill in your evaluation form or Contact your account manager or Isabel Baert 02 555 97 28 0476 50 05 42 isabel.baert@wdmbelgium.be26
  27. 27. Today’s agenda 09:45 - 11:00 : "Digital Fundraising - less magic, more hard work" Beate Sørum - Part 1 11:00 - 11:15 : Coffee break 11:15 - 12:35 : Presentation - Part 2 12:35 - 12:45 : Q&A 12:45 - 14:00 : Lunch27
  28. 28. Beate Sørum SMART ENTERTAINING WITTY DIGITAL EXPERT PASSIONATE FUNDRAISER EXPERIENCED SPEAKER28

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