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Now that WiFi is becoming nearly omnipresent, what does the future look like for radio stations?

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  1. 1. WiFi, WTF The ideas contained within this presentation are those of Mr. Forry and are not necessarily representative of any official policy or stance.
  2. 2. WiFi <ul><li>Short for Wireless Fidelity, a take-off on the stereo system name HiFi, which was short for High Fidelity </li></ul><ul><li>Denotes a wireless connection to the Internet </li></ul><ul><li>Several types: </li></ul><ul><ul><li>In-home </li></ul></ul><ul><ul><li>Mobile [accessible via your cell phone provider] </li></ul></ul><ul><ul><li>Hot spot [Starbucks, airports] </li></ul></ul><ul><ul><li>Community-wide </li></ul></ul><ul><ul><li>Nationwide [not here yet] </li></ul></ul>
  3. 3. What does it matter to radio? <ul><li>Users can listen to Internet radio stations without wires </li></ul><ul><li>Some devices are stand-alone, tabletop units </li></ul>
  4. 4. <ul><li>Others hook up to your home stereo </li></ul>
  5. 5. <ul><li>By using cell phone providers, you can listen via your mobile device </li></ul>
  6. 6. <ul><li>WiFi Hot spots allow listeners access on their laptop computers </li></ul>
  7. 7. What does the future hold for WiFi? <ul><li>Several Southeast Asian countries have nationwide WiFi </li></ul><ul><li>WiFi radios may end up in autos, where much radio listening happens </li></ul>
  8. 8. Is it a trend or fad?
  9. 9. What about public radio stations? <ul><li>Many are already streaming audio online </li></ul><ul><li>With access to other pubradio stations’ streams, competition has already increased </li></ul><ul><li>WiFi access will make it even more pervasive </li></ul>
  10. 10. What do they need to do? <ul><li>Local stations need to be relevant locally </li></ul><ul><ul><li>Without local relevance, listener has no need to listen to them vs. another pubradio station 1,000 miles away </li></ul></ul><ul><ul><li>Their own identity within the community needs solidification </li></ul></ul><ul><ul><ul><li>Sense of Place findings </li></ul></ul></ul><ul><ul><ul><li>Nix the NPR branding </li></ul></ul></ul><ul><ul><ul><li>Let them be themselves </li></ul></ul></ul><ul><ul><li>Local listeners need to be made aware of the online service the station is providing </li></ul></ul><ul><ul><ul><li>Position the station as being at the forefront of technology </li></ul></ul></ul><ul><ul><ul><li>Promo promo promo </li></ul></ul></ul>
  11. 11. What do they need to do? <ul><li>Stations have potential for many online program streams </li></ul><ul><ul><li>They already have one, the one they broadcast </li></ul></ul><ul><ul><li>Many are talking about HD2 & HD3 channels </li></ul></ul><ul><ul><ul><li>These are streams they have already curated and promoted </li></ul></ul></ul><ul><ul><ul><li>Re-purpose them for online streaming </li></ul></ul></ul><ul><ul><ul><li>The online listening impact may be many times what HD Radio could ever dream of </li></ul></ul></ul>
  12. 12. WiFi, OMG