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It is the iPod's world, we just live in it.

A primer on the ubiquitous iPod.

From a presentation given on 3/14/2007.

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It is the iPod's world, we just live in it.

  1. 2. <ul><li>iPod is a portable media player </li></ul><ul><li>All versions play audio, some play video & display texts </li></ul><ul><li>Sizes vary from 240 to 20,000 song capacities </li></ul><ul><li>Apple, Inc. launched it in 2001 </li></ul><ul><li>Over 88 million have been sold </li></ul>What is this iPod?
  2. 3. <ul><li>iPod, iPod Nano, & iPod Shuffle </li></ul>
  3. 4. Cult of iPod <ul><li>3,000+ Accessories </li></ul><ul><li>iPod-themed nights at bars/clubs </li></ul><ul><li>70% of US auto makers have some </li></ul><ul><li>form of iPod interface in 2007 </li></ul><ul><li>A book has been written about the </li></ul><ul><li>iPod phenomenon </li></ul>
  4. 5. iPod Accessory: FM Radio
  5. 6. iPod Accessory: Auto Adapters
  6. 7. iPod Accessory: Cases
  7. 8. iPod Accessory: Docks for the Home
  8. 9. How does an iPod work? <ul><li>Your computer fills the it up </li></ul><ul><li>Encode, or “rip” your own CDs </li></ul><ul><li>Download free music online [ legally, please ] </li></ul><ul><li>Purchase downloads from music stores </li></ul>
  9. 10. How does it play the music? <ul><li>By album, artist, or song </li></ul><ul><li>Shuffle </li></ul><ul><li>Playlists </li></ul><ul><ul><li>Very popular </li></ul></ul><ul><ul><li>Social aspect </li></ul></ul><ul><ul><li>Big on iTunes </li></ul></ul><ul><ul><li>MTV even does it </li></ul></ul>
  10. 11. What is iTunes? <ul><li>Computer program that talks to your iPod </li></ul><ul><li>Manages your music library </li></ul><ul><ul><li>Encodes the CDs you already have </li></ul></ul><ul><ul><li>Create playlists here </li></ul></ul><ul><li>Also contains a full music store </li></ul><ul><ul><li>Full albums or single songs </li></ul></ul><ul><ul><li>Television shows and movies </li></ul></ul><ul><ul><li>Audiobooks </li></ul></ul><ul><li>Gathers podcasts </li></ul><ul><li>Only talks to iPod </li></ul>
  11. 12. What about podcasting?
  12. 13. Really, what about podcasting? <ul><li>A podcast is a media file that is distributed over the Internet using syndication feeds, or subscription </li></ul><ul><li>You can subscribe in iTunes, or other applications </li></ul><ul><li>Once subscribed, the files arrive automatically when updated at the provider’s end </li></ul><ul><li>Both audio and video podcasts available </li></ul>
  13. 14. <ul><li>Content varies wildly </li></ul><ul><ul><li>Music “mixtape” podcasts, radio shows, how-to guides, inspiration, religious, humor & many more </li></ul></ul><ul><ul><li>Some produced professionally, other in basements </li></ul></ul><ul><ul><li>Some genius, others crap </li></ul></ul><ul><li>Many podcast directories </li></ul><ul><ul><li>Within iTunes </li></ul></ul><ul><ul><li>NPR </li></ul></ul>More about podcasting?
  14. 15. <ul><li>Enhanced podcasts allow users to embed multiple images, chapters, and web links </li></ul><ul><li>Great for longer items [i.e. radio shows, audio books, presentations] </li></ul><ul><li>Not universally supported </li></ul><ul><li>Still gaining popularity </li></ul>What about enhanced podcasting?
  15. 16. And now, we demonstrate.

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