Fast & Deadly: WordPress Websites
Need To be Mobile Friendly
An Advertiser’s Perspective
Presented by @Sam_Lalonde
Your Amazing Presenter: SAM LALONDE
Digital Marketing professional with around ~6 years of experience.
Based in Montreal (~7 yrs)
Senior Campaign Manager & Marketing Strategist @ Bloom Search Marketing
• Introduce Sam
• Why The Advertiser?
• The Mobile World
• Some Stats
• Industry Insights (from various case studies)
• Some quick things to do
• Q&A or Discussion*
Feel free to ask questions throughout my prez!
Has A Goal
- Ad Impressions
- Brand Keyword Traffic
- Direct Traffic
- Bounce Rate
- Page Views
- Page Visits
- Video Views
- Completed Forms
- Information Requests
- Phone Calls
- Average Order Value
- Cost/Profit per Sale
- Customer Value
- Funnel Drops
- Repeat Customers
- Return on Investment
As users migrate to mobile, page load time is perhaps the most
important metric we have. If you can’t load pages fast enough,
you can’t compete. Consumer expectations in a mobile-led
world are extreme.
– Howard Mittman - VP & publisher of the Condé Nast men’s monthly
We are committed to improving speed across the board. If our
site takes a long time to load, it doesn’t matter how great our
journalism is, some people will leave the page before they see
– David Merrell - Senior Product Manager, The Washington Post
Mobile pages that load 1s faster see up to
27% increase in Conversion Rates
1.2 1.5 1.8 2.1 2.4 2.7 3.0 3.3 3.6 4.2 4.5 4.8 5.1 5.4 5.7 6.0 6.3 6.6 6.9 7.2 7.5 7.8 8.1 8.4 8.7 9.0 9.3 9.6 9.9
Load time (seconds)
Sessions Conversion rate (%)
1.5% conversion rate
Note: Some of the pages that were faster than 2.4
seconds experienced a lower conversion rate with
the most common reason is because a lot of the
faster pages are 404/error pages.
No matter what, faster is better and less is more
“...Similarly, as the number
of elements—text, titles,
images—on a page goes
from 400 to 6,000, the
probability of conversion
Canada does very well in mobile load times,
so the bar is even higher
Slow and steady doesn’t win the race
Will abandon a site
that takes >3 seconds
Expect a page to
load in <2 seconds
Say fast load time
speed is important
to site loyalty
What must be done to make your webpages load quickly
• Size all resources statically
• Don’t let extension mechanisms block rendering
• All CSS must be inline and size-bound
• Font triggering must be efficient
• Minimize style recalculations
• Only run GPU-accelerated animations
• Prioritize resource loading
• Load pages in an instant
AMP by Automattic: https://wordpress.org/plugins/amp/
Our good friends at Automattic have created a plugin that adds support for the Accelerated
Mobile Pages (AMP) Project, which is an an open source initiative that aims to provide mobile
optimized content that can load instantly everywhere.
Glue for Yoast SEO & AMP: https://wordpress.org/plugins/glue-for-yoast-seo-amp/
The ever popular Joost de Valk (Yoast) has published the AMP Glue plugin which integrates Yoast
SEO into your AMP pages. This makes sure your meta-data is implemented correctly.
Use a Content Delivery Network
…deliver content to end users with lower latency
See How Your Website Stacks Up
• There are some really great tools out there!
If I can leave you with three things, it’s that:
• Every website has a goal and its our job to make people reach that
• People live online with their phones and they are not willing to wait
around on their phones. …the stats back this up!
• There are some plugins that already exist that can make your
WordPress websites fast, deadly, and mobile friendly!
…and let’s make the web a faster place!
Make something you love every day.