W Creative helps companies capture the imagination and attention of their prospects and customers. With unique creative and thoughtful execution, we will transform the way the world interacts with your company, your product, and your brand. Creative that Delivers Customer-Centric Brand Experiences WCREATIVEwww.wcreative-mpls.com
Who: Alan Wallner, and Rosemary Wallner What: A collaborative group of brand marketing professionals helping companies connect and build relationships with their target audience Where: Based in Minnetonka and work with clients in North America When: Established in 2005 Why: We have the rare joy of creating something new every single day How: By combining smart brand strategies with killer creative WCREATIVEwww.wcreative-mpls.com
Client Experience Includes • Allied Waste • Medtronic • American Biosystems • MinuteBids.com • Boulay, Heutmaker, Zibell, & Co. • Motorola • The Brost Clinic • Orkin Polaris • C. H. Robinson Worldwide • Prime Therapeutics • Canadian Off Highway Vehicle Distribution • Prosperwell Financial • Cargill • ReadyShot • Celleration • Renovocom • Clarus Medical Systems • RenovoData Services • Cousineau McGuire • Riegstad and Associates • CureIS Healthcare • RSP Architects • DogWonderful.com • Sienna Square • EvaluMed • Split Rock Partners • Fresh EcoHarvest • The Hartfiel Company • Full-Circle Giving • The LUSSO Collection • Global Tool and Engineering • U.S. Bank • Hartfiel Automation • United States Marine Corps • HoldMyMemories.com • UnitedHealthcare • Lawson Software • Uson Design • Layer 7 Technologies • vRad (Virtual Radiologic) • WindLogics WCREATIVEwww.wcreative-mpls.com
1. Business Objectives 1 Business Objectives WCREATIVEwww.wcreative-mpls.com
1. Business Objectives Focus the vision 1 Business Objectives The objectives provide a clear direction that all project initiatives “pay back” to. They allow us to question if something is worth a level of effort or budget based on its contribution to attaining the vision. WCREATIVEwww.wcreative-mpls.com
2. Target Audience Focus the message 1 Business Objectives Deliver a message that is for the right target audience. Your prospects want to know what you are going to do for them and what 2 Target value you will deliver for them. Audience WCREATIVEwww.wcreative-mpls.com
3. Brand Foundation 1 Business Objectives 3 2 Brand Target Foundation Audience WCREATIVEwww.wcreative-mpls.com
3. Brand Foundation Focus the brand 1 Business Objectives Your brand image is one of your most valued assets. Having a consistent brand experience supporting your objectives and 3 2 relevant to your target audience is Brand Target essential to building and retaining Foundation Audience your brand’s integrity. WCREATIVEwww.wcreative-mpls.com
4. The Plan 1 Business Objectives 4 The Plan 3 2 Brand Target Foundation Audience WCREATIVEwww.wcreative-mpls.com
4. The Plan Deliver the experience 1 Business Objectives Coordination of initiatives creates the opportunity to connect with your target audience through the right channel at 4 the right time with the right message. The Plan Capturing the imagination and attention 3 2 Target of your prospects and customers. Brand Foundation Audience WCREATIVEwww.wcreative-mpls.com
Virtual RadiologicVirtual Radiologic is the largest distributedteleradiology services company in the U.S.,serving more than 1,500 radiology practices,hospitals and diagnostic imaging centers.
virtual radiologic medcense professionals | of new york a virtual radiologic company 2007 Communicator Awards of Distinction Winner • Logo Design WCREATIVEwww.wcreative-mpls.com
RenovoData ServicesRenovoData Services is a data destruction andelectronic recycling company that believes in globalcitizenship and environmental responsibility. Theyhave a zero landfill policy guaranteeing that no clientequipment or asset tags end up in a landfill, domesticor abroad.
Allied Waste ServicesIf you’re an Allied Waste customer, blue means go. Itmeans innovation that translates into a can-do spiritand a customer experience that’s so reliable it’salmost boring. It means a smiling face, a pleasantvoice, a trusted resource, and a true sense of pride.
Dog WonderfulDogWonderful is a specialty travel website for doglovers where they can find and book dog-friendlyhotels, plane tickets, and car rentals making it easyto enjoy traveling with their dog.
BelagallaBelagalla is passionate about creating the best andmost unique wedding experience. Their “High Touch”and “High Tech” philosophy provides customers withunparalleled customer service and online resources.
United States Marine CorpsThe United States Marine Corps, Americas mostelite military branch, strives to produce not only thebest warriors, but also the best people - men andwomen who live by the Core Values of Honor,Courage, and Commitment.