Wattshala's Brand Plan


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  • good situation analysis - liked how you noted awareness of competition,

    humanitarian is the only slightly unique word that you have selected, I don't know what differentiates you

    your objectives are the same as your goals, they should be measurable, more specific

    how are your key messages important to your reader? they don't tell the reader anything about why they should help you meet your objectives ... learn, work, get entry level PR job ...

    you have done no work to incorporate channels important to you
    maybe http://businessfightspoverty.ning.com/ or http://hbswk.hbs.edu/item/1319.html

    your peers are likely to have the same information as you, you need to network with people who are unlike you to get new information & resources

    your are specific about IABC & CPRS in your tactics, why not be specific about the NGOs & agencies that you are going call & network with online?

    good work
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Wattshala's Brand Plan

  1. 1. WattshalaChantha’s<br />Personal Brand Plan<br />
  2. 2. My Brand Position<br />15 adjectives that describe me:<br />Communicator Curious Critical thinker<br />Hard-working Enthusiastic Strategist <br />Compassionate Resourceful Knowledgeable<br />Driven Approachable Humanitarian<br />Ambitious Caring Energetic <br />
  3. 3. Goals<br />To become a PR practitioner in the non-profit sector<br />To make connections with mentors and PR professionals<br />To learn about communications within the non-profit sector<br />
  4. 4. Objectives<br />To volunteer with a large-scale non-profit organization<br />To build a network of PR professionals focused in non-profit, corporate social responsibility and social marketing<br />To learn as much as possible from professors, guest speakers and peers <br />
  5. 5. Situation Analysis<br />
  6. 6. Key Messages<br />Current student learning new communications skills<br />Desire to work in the non-profit sector<br />Looking for ways to get my foot in the PR door<br />
  7. 7. Channels<br />Social media application used:<br />Twitter<br />Facebook<br />Blogs<br />Linkedin<br />
  8. 8. Strategies<br />Research various non-profit agencies in Toronto that have a communications and/or PR department<br />Remain open-minded to new ideas and opportunities presented by professors<br />Reach out to peers for any available PR opportunities relating to non-profit work <br />
  9. 9. Tactics<br />Follow various non-profit agencies, NGOs and PR professionals on Twitter, blogs and RSS feeds<br />Email and call various non-profit agencies for volunteer opportunities that operate in Toronto and Montreal <br />Join IABC and CPRS to network with PR professionals <br />Work hard in school to gain the most from the PR program and network with peers <br />
  10. 10. Critical Path <br />