Food: Business, Movement, or Both? WB Rosenzweig

676 views

Published on

Supporting slides from presentation on the future of the food system--with a look at emerging digital and social tools that may transform the food web. copyright 2011 William B Rosenzweig, Physic Ventures, LLC

Published in: Health & Medicine
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
676
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
33
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Food: Business, Movement, or Both? WB Rosenzweig

  1. 1. Food: Business? Movement? Or Both?Citizen-Centered Innovation and Food William Rosenzweig Physic Ventures San Francisco, California
  2. 2. Waves of food innovation1950-60’sAge of processing and cheap calories 1970’s-80’s Rise of convenience 1990’s-00’s Natural meets gourmet ; goes mainstream
  3. 3. Food is connected to everything energy health Sustainability economy climate
  4. 4. Lots of promising tech solutions•  Biotechnologies –  Plant and animal breeding –  Enhancement of inputs•  Information Technologies –  Prediction, tracking, traceability, efficiency•  Appropriate Technologies –  Irrigation, solar, organic, resource management•  Elimination of Waste
  5. 5. the real problem is US
  6. 6. Sustainers NOT Consumers
  7. 7. Corporate Social Responsibility Branding Survey, Penn, Schoen & Berland, with Burson-Marsteller and Landor, 2010.
  8. 8. Food is everything to everybody Nutritional Political Cultural
  9. 9. food as medicine 9
  10. 10. Chief health officer 10
  11. 11. and is different from everything else
  12. 12. food is increasingly digital
  13. 13. Digital is increasingly social
  14. 14. I am an optimist* *most of the time
  15. 15. Riding an innovation wave
  16. 16. Social Entrepreneurship
  17. 17. 20
  18. 18. Investing in Keeping People HealthyConsumer-Health, Well-being and Sustainable Living
  19. 19. Physic investment scope Sustainable  Living     Well-­‐being   Consumer  Health   Consumer   Ag  /  Food/   Personalized     Connected    Theme  /  Sector   Energy   Materials   Water   NutriAon   Brands  and   Health   Health   Services  PrevenAon  PersonalizaAon  Performance  Transparency  Efficiency  ConnecAvity  
  20. 20. Physic investment themes•  Prevention•  Personalization•  Performance•  Participation•  Transparency•  Efficiency•  Connectivity
  21. 21. Obstacles to venturing in food•  Slow adoption rates•  Lack of seasoned entrepreneurs•  Entrenched distribution systems•  Regulatory uncertainty and hurdles•  Investment ecosystem is immature
  22. 22. The next wave of food innovation 2010’s-20’s Citizen-Centered: Driven by digital and social media
  23. 23. A world of mobile apps200,000,000
  24. 24. What’s rolling the wave?Incubators, angels, and newly-liquid facebook millionaires 2011 2010 2009 •  Boom • Excelerate •  fbFund • Advanced •  RockHealth 2008 •  NextStart Biotech •  BluePrint •  Austin • Capital Incubator Health Technology Factory •  Ventura •  Founders’ Ventures Tech Den 2007 Incubator •  ER •  Slingshot Center Labs •  Venture Accelerator •  140Labs Creations •  Hatch Labs •  DreamIt •  i/o Ventures •  Lionite •  The Summit •  AngelPad •  500 Start-ups •  Year-one Labs •  LaunchBox
  25. 25. Next wave innovation clusters•  Empowering citizens•  Empowering communities•  Empowering producers•  Disrupting distribution channels
  26. 26. Focus on corporate Direct influenceaccountability Producer value Producer enhancement education Empowering Deals and purchasing Citizens Transparency Empowering Producers Guiding Legislative and Personalizationpolicy modification and Discovery Discovery Home cooking Social, technological Empowering Communities Consumer access points Health and Disrupting disease Distribution Local Channels Upstream on value chain
  27. 27. Meal Snap Yottamark Intuit SMSMonterey Bay solution Aquarium Food Sprout State-based land Small Farmers CleanFish Food Tree Program (OSU) banks Caloricious Any Leaf The Slow Money Empowering LoseIt Aisle 411 Finance for Food Greenhorns Citizens Transparency Land Link Good Guide EmpoweringFarmtoSchool.org Guiding Shopwell ProducersJamie Oliver Food Personalization Revolution and Discovery Let’s Move Neighborhood Chefs Move to Fruit Schools Foodily Foodzie Locavore Foodspotting Revolution Foods Local Dirt Empowering Local Orbit Communities Foodoro Gotham Greens Nutristyle Plate and Pitchfork Local Harvest Disrupting Diabeticconnect Ghetto Gourmet Distribution Caring.com Truck Farm Rooftop Farms Channels Food Corps The Windowfarms Food Hub Project
  28. 28. Transparency: GoodGuide
  29. 29. Health, environment, social ratings
  30. 30. Nutrition education
  31. 31. Digital calorie counting
  32. 32. Quantified self: Lose it
  33. 33. Food system mapping
  34. 34. Menu personalization
  35. 35. Patient support communities
  36. 36. Empowering producersIntuit: SMS Connect
  37. 37. Distribution disintermediation
  38. 38. Urban community agriculture
  39. 39. Transforming access: Foodhub
  40. 40. Empowering community
  41. 41. Childhood obesity and schools State Laws since 2003: School NutritionChildhood Obesity Prevention, 2010, State Legislation Report, American Academy of Pediatrics, available at http://aap.org/advocacy/statelegrpt.pdf
  42. 42. Transforming the system of supply
  43. 43. Crisis = Danger + Opportunity•  Pressing problems•  Passionate protagonists•  Big markets: local and global•  Disruptive, scalable technology platforms
  44. 44. thank you

×