Marketing Ppt New Version


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Marketing Overview and the 7 P's.

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Marketing Ppt New Version

  1. 1. Operations Management – Marketing Basics<br />Will Bohmann<br />New England Culinary Institute<br />
  2. 2. Target Market<br />Who is your customer?<br />How do you see them?<br />What do they wear?<br />What do they drive?<br />Where do they work?<br />Where do they live?<br />We start by defining our target market<br />
  3. 3. Demographics<br />Demographics are the descriptors we use to define our target market.<br />Examples of demographic groups include:<br />Gender<br />Age <br />Income<br />Socioeconomic Class<br />Race/Ethnicity<br />
  4. 4. The Marketing Process for the Restaurant<br />Marketing: “Determining who the customer is”. Finding out what they want and giving it to them<br />Marketing starts with the concept design.<br />Target Market: Defines who will come to the restaurant so you can reach them.<br />EAT<br />AT<br />JOE’S<br />
  5. 5. Market Research<br />Surveys<br />Observations<br />Department of Economic Development<br />Department of Tourism & Marketing<br />Chamber of Commerce<br />Talk to business owners in area<br />
  6. 6. The 7 P’s of Marketing<br />Product<br />Is there a market for your product?<br />Growing or shrinking?<br />New or established product<br />Competition for product<br />Is your product right for business at this time? What is your U.S.P?<br />
  7. 7. The 7 P’s of Marketing<br />Price<br />What can you charge for your product?<br />Competition pricing. Why would they buy your product?<br />Examine and reexamine the prices of the products you sell <br />Should fit to the realities of the current market<br />
  8. 8. The 7 P’s of Marketing<br />Promotion<br />Advertising<br />Biggest bang for your buck<br />telling your customers about your product all the time. Can you think of some ways?<br />
  9. 9. The 7 P’s of Marketing<br />Place<br />Where will they buy your product?<br />Location, Location, Location<br />Where is your product sold? Where can it be seen? Where can you be seen?<br />
  10. 10. The 7 P’s of Marketing<br />Process / Positioning<br />Does the system work?<br />Are you organized, informed and helpful?<br />At the core, what do people feel about your product? How do you want to be seen?<br />
  11. 11. The 7 P’s of Marketing<br />Packaging – Appealing?<br />Physical Evidence -Continuity?<br />
  12. 12. The 7 P’s of Marketing<br />People<br />Employees<br />Enough staff?<br />Training and costs….<br />Purchase your labor, do not schedule it! Your people should represent your product!<br />
  13. 13. Concept<br />What is our concept? Time to share….<br />Imagine you are sitting in your business, what do you see?<br />What is the menu like (cuisine)?<br />What is the style of service?<br />What is the average cost for a meal?<br />What are the colors? The seating?<br />Name?<br />Unique Selling Point?<br />
  14. 14. Webquest<br />Make a list of 2-3 restaurants you are familiar with and visit their site – Use your internship!<br />How quickly can you find:<br />Phone number<br />Address<br />Hours<br />Price ranges for products sold<br />Sample Menu<br />Is the site up to date<br />Did you find any poor sites, why?<br />