Light In The Storm

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Light In The Storm

  1. 1. Light in The Storm- Case Study Disaster Planning/Durability & Business Continuity at WWL-TV New Orleans (CBS)
  2. 2. “ Great perils have this beauty, that they bring to light the fraternity of strangers” -Victor Hugo
  3. 3. Relationships In A Complex Networked World Relationships Relationships
  4. 4. Katrina $100 Billion Damages 1300 Deaths
  5. 10. Increasingly Complex Interactions & Relationships <ul><li>Interpersonal Interactions. Staff </li></ul><ul><li>Business Interactions. LSU-PBS </li></ul><ul><li>Government Interactions. FEMA/DHS </li></ul><ul><li>Private Security Partner Interactions prior to and during crisis. </li></ul><ul><li>Interactions between problem solvers on your crisis team. </li></ul><ul><li>Relationships/Interactions that can determine your success or failure. </li></ul>
  6. 11. Complex Problem Solving Decisions Based Upon- <ul><li>Knowledge </li></ul><ul><li>Judgment </li></ul><ul><li>Experience </li></ul><ul><li>Instinct- </li></ul><ul><li>Rather than pure technology workers </li></ul>
  7. 12. 21 st Century Events of Significant Impact <ul><li>Increasingly difficult to mitigate. </li></ul><ul><li>Cover larger geographic areas. </li></ul><ul><li>Asymmetric in nature. </li></ul><ul><li>Require enterprise wide responses. </li></ul><ul><li>Will overwhelm surge capacity and/or delay government assistance. </li></ul><ul><li>Will create dramatic financial impacts. </li></ul><ul><li>Will have dramatic human resource issues. </li></ul>
  8. 13. Future Significant Events Will <ul><li>Force Us to THINK BIGGER about the complex interactions/supply chains </li></ul><ul><li>Place us in rapidly and constantly changing environment </li></ul><ul><li>Mitigation- Risk Based </li></ul><ul><li>Force holistic decisions before an event </li></ul>
  9. 14. Can You Provide <ul><li>Transportation </li></ul><ul><li>Power </li></ul><ul><li>Communications </li></ul><ul><li>Shelter- food, water, sanitary, medical </li></ul><ul><li>SECURITY </li></ul>
  10. 15. Pre-event Planning at WWL-TV
  11. 16. Hard Transmitter Site
  12. 17. 15 Foot Stilt Support Structure
  13. 18. WWL-TV Control Room
  14. 19. 10,000 gallon diesel fuel tank
  15. 20. Secure Transportation
  16. 23. Transportation Challenges
  17. 25. Transportation Challenges <ul><li>Alternate means of moving staff/families/supplies/inventory. </li></ul><ul><li>Road blocks to prevent re-entry. </li></ul><ul><li>Road closures. </li></ul><ul><li>Traffic. </li></ul><ul><li>Keeping vehicles fueled. </li></ul><ul><li>Control of air space. </li></ul><ul><li>Contra-flow issues. </li></ul>
  18. 26. Power
  19. 27. Power Challenges <ul><li>If you don’t have it you will have to provide it to survive. </li></ul><ul><li>Others will be competing for it. </li></ul><ul><li>Providers will prioritize it. </li></ul><ul><li>Infrastructure providers will be at the top of the list. </li></ul><ul><li>Once established-others will seek it out. </li></ul>
  20. 28. Fuel
  21. 29. Fuel Challenges/Lessons <ul><li>A 5,000 fuel gallon tanker does not come equipped with a hose that will re-fuel vehicles- you must anticipate </li></ul><ul><li>People will try to take your fuel away from you- you must protect it. </li></ul><ul><li>If you set your fuel supply on the ground in a flood zone- you will lose it- think uphill and up-wind. </li></ul>
  22. 30. Refueling Operation
  23. 32. Communications Challenges <ul><li>Telephone service will go down and did in New Orleans. </li></ul><ul><li>Cell net capacity regardless of how robust will not support surge. </li></ul><ul><li>The military orbited communications aircraft over the area. </li></ul>
  24. 33. Communications <ul><li>Cell phones with Louisiana and East Texas area codes were not useful during peak hours. </li></ul><ul><li>Voice Over Internet phone connections work well. </li></ul><ul><li>Cell phones with other area codes specifically those brought in by our security teams from California worked well, even during peak surge. </li></ul>
  25. 34. Robust Communications
  26. 35. A Variety of Technology
  27. 36. Communications <ul><li>Satellite phones worked well until the government began ramping up operations, using and blocking available band width. </li></ul><ul><li>Keeping batteries charged is problematic. </li></ul><ul><li>Blackberry/text messaging worked. </li></ul><ul><li>Nextel Direct Connect worked well between Dallas and all sites. </li></ul>
  28. 37. Communications Take Away You Must Be Able To Communicate To Your People with alternate choices of pre-deployed technology and messages.
  29. 38. Public Law Enforcement/Security Challenge
  30. 39. Public Safety What will the response be?
  31. 42. Military Presence
  32. 43. Absence of the Rule of Law <ul><li>During a significant event public safety may be delayed or non-existent. You will have to protect facilities and staff. </li></ul><ul><li>Excellent security will enable all other challenges- Pre-staged in safe areas, if possible. </li></ul>
  33. 44. Security Plan/Deployment
  34. 45. Mature/Self Supported/Licensed
  35. 46. Professional Security
  36. 47. Security Takeaways <ul><li>Relationships and open interactions are critical. </li></ul><ul><li>Pre-deployment of security resources nearby but not in the disaster/event. </li></ul><ul><li>Security must be self-contained and self supported. </li></ul><ul><li>Priority has to be on protecting/enabling people. </li></ul>
  37. 48. Security <ul><li>Level of expertise should be high. </li></ul><ul><li>Sworn peace officers work well but should not be from disaster/event area. They may be called away. </li></ul><ul><li>Having a Paramedic/EMT will bring value to the security team. </li></ul>
  38. 49. You Will Get What you pay for and are willing to support
  39. 50. Security Strategy <ul><li>Source and development of relationships ahead of the need. </li></ul><ul><li>Employee/staff centric focus. </li></ul><ul><li>Consider retained services contract. </li></ul><ul><li>Make your business and cultural needs and priorities well know ahead of the need. Discuss in detail. </li></ul><ul><li>Pre-deploy resources nearby but not in the event/disaster zone. </li></ul>
  40. 51. Above All- Security Efforts Must Be Aligned With Business Needs <ul><li>Response. </li></ul><ul><li>Recovery. </li></ul><ul><li>Restoration. </li></ul><ul><li>Protection of Human, Physical, Information Assets. </li></ul><ul><li>Continuity of Business Operations </li></ul>
  41. 52. The Result-Opportunity <ul><li>10.2 million page views on Monday August 29 th </li></ul><ul><li>562,000+ unique users </li></ul><ul><li>1.3 million total online sessions to it’s live streaming video broadcasts </li></ul><ul><li>WWL-TV on the air 24-7 throughout the entire storm </li></ul><ul><li>No staff casualties </li></ul><ul><li>WWL finalized arrangements to be the exclusive provider for Yahoo.com </li></ul>
  42. 53. Effectively Managed Risk= Opportunity <ul><li>The Dallas Morning News Team- </li></ul><ul><li>The 2006 Pulitzer Prize for Breaking News Photography </li></ul>
  43. 54. Competitive Advantages <ul><li>The WWL-TV Team- The 2005 Peabody Award, the highest honor in Broadcast Journalism, Edward R Morrow Award & The 2006 EPpy Award for Internet’s Best </li></ul>
  44. 55. A Bottom-Line Argument for Preparedness <ul><li>Research by the University of Southern California’s Center for Crisis Management found that companies that are “crisis prepared” enjoy four strategic benefits.. </li></ul><ul><li>They grapple with fewer calamities </li></ul><ul><li>They stay in business longer </li></ul><ul><li>They have stronger financials </li></ul><ul><li>The enjoy stronger corporate reputations </li></ul>
  45. 56. Business-Minded Steps Toward True Preparedness <ul><li>Gradual and sustainable evolution-integration of security/plans into business model </li></ul><ul><li>Education and orientation sessions </li></ul><ul><li>Tabletop exercises </li></ul><ul><li>Walk-through drills </li></ul><ul><li>Functional drills </li></ul><ul><li>Full-scale exercises </li></ul>
  46. 57. Dedicated to the staff of WWL-TV Belo Engineers Technicians Reporters Contractors
  47. 58. “ Our safety lies not in blindness, but in facing our dangers” -Schiller
  48. 59. The One WWL-TV New Orleans

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