Wbdc 2011 strategic plan


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Wbdc 2011 strategic plan

  1. 1. Women’s Business Development Council<br />2011 Strategic Plan<br />
  2. 2. Mission<br />To advocate for our members and for women in business who are seeking economic opportunities with local, national and global corporations, as well as government entities.<br />The WBDC offers a networking resource for the women business community to develop relationships amongst themselves, and with other companies. We believe in advancing diversity in the world of commerce through initiatives designed to eliminate barriers in the business arena for women business enterprises.<br />Our programs, webinars and networking events are aimed at providing insight and learning about current trends and issues that affect women in business and their lives. <br />
  3. 3. Vision<br />Our vision is to evolve into thewomen’s business organization in Florida and Puerto Rico. Our success will be measured by our membership growth and the business relationships we create and cultivate along the way. <br />
  4. 4. Strategic Plan Goal<br />This progressive strategic plan provides the framework for the Council to achieve its goals for the next five (5) years while fulfilling our mission. <br />
  5. 5. Strategic Areas of Focus<br />
  6. 6. Committee Members<br />
  7. 7. Financial <br />Development<br />Committee<br />
  8. 8. Financial Development Committee<br />Objective: To expand the pool of funds available for program expansion and sustainability of the WBDC-FL<br />
  9. 9. FDC Action Plan<br />Support the WBDC-FL initiatives to increase WBE certification<br />Secure diverse sources of revenue <br /> i.e. Corporate Sponsorships/Foundations/Grants/Personal donation programs<br />Organize sustainability initiatives <br />
  10. 10. How? By When? Resources? Who will it impact?<br />Apply to and pursue foundation support<br />Apply to and pursue grants<br />Planned giving strategies<br />Online donation efforts<br />Responsibility: Committee Chair and Marketing Department of WBDC<br />Start Date: February & March, 2011<br />Resources: FDC Budget <br />Stakeholders: WBEs, Foundations, Board, Sponsors, & Staff<br />
  11. 11. Marketing<br />Committee<br />
  12. 12. Marketing Committee<br />Objective: To provide marketing initiatives to support the WBDC’s overall strategic goals and objectives <br />
  13. 13. Marketing Committee’s Action Plan<br />Support the WBDC initiatives to increase WBE certifications and corporate sponsorships by creating a consistent message throughout the council’s collateral. <br />Ensure WBDC name recognition throughout Florida and Puerto Rico, by sending out a consistent message.<br />Provide opportunities for members to network.<br />
  14. 14. Programs<br />Committee<br />
  15. 15. Program Committee<br />Objective: Design and implement programming and events that respond to the needs of the stakeholders. Design and develop educational opportunities and business enhancement opportunities for WBEs, sponsors and corporate partners. <br />
  16. 16. Program Committee’s Action Plan<br />Create a questionnaire and distribute to the stakeholders requesting their input on what kind of programs and incentives they would be interested in. <br />Use the experts within our constituency to develop and implement these programs<br />Bring back some of the previous activities and programs of the WBDC that really made an impact on the WBEs. <br />Working closer with the marketing committee to insure that the committee’s efforts are inline with the council’s branding. <br />Working closer with the finance committee in order to ensure support from a financial standpoint, assuring that the Program Committee could play a role in assisting in the fundraising efforts. <br />
  17. 17. How? By When? Resources? Who will it impact?<br />Develop and distribute questionnaire<br />Develop and implement 6 networking educational events within the Tampa and South Florida area. <br />Annual Expo<br />Annual Awards/Gala Banquet<br />Series of internal programs/webinars/speed dating concept/member match up <br />Responsibility: Program Committee, Staff, and Meeting Planner <br />Start Date: Jan – Jun, 2011<br />Resources: $39,000 (some are from existing line items planned, i.e. Expo) <br />Stakeholders: WBEs, Board, Sponsors, & Staff<br />
  18. 18. Board <br />Development<br />Committee<br />
  19. 19. Board Development Committee<br />Objective: Recruit the remaining 11 open slots on the board with members that bring to the Council a specialized in-kind service as well as minimal annual financial contribution. <br />
  20. 20. Board Development Committee’s Action Plan<br />Send out Board Member application forms to targeted members that fill a specific need on the Board, i.e. legal experience with institutional property knowledge, accounting experts, etc.<br />Ensure that future members have governance and non-profit experience.<br />
  21. 21. How? By When? Resources? Who will it impact?<br />Recruit Board<br />Responsibility: All Board Members and Staff<br />Start Date: Jan – Sep, 2011 (as Executive Committee elections occur in October)<br />Resources: All Board Members and Staff<br />Stakeholders: WBEs, Board, Sponsors, & Staff<br />
  22. 22. Certification<br />Committee<br />
  23. 23. Certification Committee<br />Objective: Process certification and recertification within a 90 day period. Recruit more Certification committee members and site visit volunteers. Educate the board on the certification program process. Ensure that the Certification process is in line with Council’s marketing efforts and it is being promoted in a consistent manner. Track progress of certification by creating a monthly analysis report. Implement a ‘Retention Certification Survey” in the format of an Anecdotal survey in order to target those that have not renewed in the last 3-5 yrs. <br />2011 Goal:<br />New WBEs – 166 <br />Recertified WBEs – 320<br />
  24. 24. Certification Committee’s Action Plan<br />Ensure applications are processed within the required WBENC and internal guidelines/procedures. <br />Ask the Board Members to recruit one new Certification Committee Member each. <br />Recruit new sponsors to commit to the Certification Committee by participating in the Certification Committee Review Meetings or identifying members that we can recruit.<br />Continue informing all WBEs regarding incentive program for site visit volunteers.<br />Engage WBEs, staff, and Marketing Committee to establish new ideas to increase new and re-certifications, in addition to promoting new events that will benefit our WBEs.<br />Provide the current board members training once a year to inform them regarding the certification procedures. Also meet with new board members individually to educate them on the certification program. <br />Develop a strategy for retention based on the results of the Retention Certification Survey.<br />
  25. 25. How? By When? Resources? Who will it impact?<br />Process applications within the 90 day period<br />Growing the Certification Committee<br />Growing the Site Visit Volunteers<br />Work with the Marketing Department/Committee towards new programs to grow in certifications<br />Work with the Board on certification education<br />Work with a consultant to develop a Retention Certification Survey<br />Responsibility: Board Members, Committee Chair, Marketing Committee, Sponsors, Volunteers, and staff. <br />Start Date: Jan – Dec, 2011 ( a year long process)<br />Resources: $1,000 (this line item is probably already planned) <br />Stakeholders: WBEs, Board, Sponsors, & Staff<br />
  26. 26. Human Resources<br />Committee<br />
  27. 27. Human Resources Committee<br />Objective: Develop and implement a Human Resources function that supports the growth and sustainability of the Women’s Business Development Council Florida. <br />
  28. 28. Human Resources Committee’s Action Plan<br />Develop and implement human resources policies that support the Council’s business objectives<br />Develop and implement human resources processes to ensure administrative due diligence on all matters pertaining to employee classification, position descriptions, employee relations, talent acquisition, terminations, independent contractor hiring, etc<br />Develop and present to the finance committee the business case for offering employee benefits for WBDC staff<br />Develop and implement performance management program <br />
  29. 29. How? By When? Resources? Who will it impact?<br />Expand HR Committee and convene quarterly meetings <br />Complete review and implementation of HR policies<br />Present business case for employee benefits<br />Responsibility: Committee Chair and members at large. <br />Start Date: Jan – Dec, 2011<br />Resources: Committee Members, Board members<br />Stakeholders: WBEs, Board, Sponsors, & Staff<br />
  30. 30. Finance<br />Committee<br />
  31. 31. Finance Committee<br />Objective: The Finance Committee will provide financial oversight for the organization to include budgeting, financial planning, financial reporting, and the creation and monitoring of internal controls and accountability policies.<br />
  32. 32. The<br />Future<br />
  33. 33. WBDC-FL Overall Goalfor the next 1-3 years<br />The council will seek to:<br />Internally:<br />We will have to build and reinforce our internal infrastructure in order to sustain the impact of set goals. The weight of these infrastructure strategies will lay on the Board Development Committee, Human Resource Committee, and the Finance Committee.<br />Provide, in a timely manner, a more efficient certification process.<br />Externally:<br />Provide more services and networking opportunities to our clients<br />Create additional funding sources to grow our sustainability<br />Create marketing collateral and implement marketing strategies that will add value and promote the Council in a consistent manner throughout the State of Florida and Puerto Rico.<br />Recruit more sponsors and WBEs through the joint venture of both the Marketing and Programs Committee.<br />
  34. 34. WBDC-FL Action Plan for Recruitment<br />Marketing and Programs will play a bigger role by merging their resources and efforts in the development and/or enhancement of the sales of its products and services.<br />While it’s understood that Marketing is about Branding: <br />Delivers the message clearly <br />Confirms your credibility <br />Connects your target prospects emotionally <br />Motivates the buyer <br />Concretes User Loyalty<br />Marketing and Programs will need to create the “Pretty Package” for:<br />Recruiting of new WBEs, <br />Enhancement of new products and services for returning WBEs <br />Set definitive guidelines for the “Sales” of this “Package” for Staff and Board to implement. <br />
  35. 35. WBDC-FL Action Plan for Recruitment<br />SALES<br />focuses on the needs of the seller and the need to convert product to cash by influencing the customer to buy what the company has produced.<br />RECRUIT<br />MARKETING <br />& <br />PROGRAMS<br />focuses on the needs of the client and the need to satisfy the customer through the products produced because its what the customer wants.<br />Marketing & Programs will craft a package based on the products and services that the WBEs want as well as develop brand loyalty by the corporate sponsors because it is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their needs.<br />
  36. 36. Women’s Business Development Council<br />2011 Strategic Plan<br />