GHM 360 making it easier to do business Wendy Barnes Style Deck 2010 style guidelines
<ul><li>Goal </li></ul><ul><li>Create style format and communication tools that </li></ul><ul><li>consistently represent t...
<ul><li>Objective </li></ul><ul><li>Provide resources to make it easier to do business  </li></ul>GHM 360 making it easier...
<ul><li>Style </li></ul><ul><li>  Fonts </li></ul><ul><ul><li>Century Gothic (no bold) </li></ul></ul><ul><ul><li>Times </...
<ul><li>Slide format </li></ul><ul><ul><li>Intro slide </li></ul></ul><ul><ul><li>GHM360 (making it easier to do business)...
<ul><li>Content </li></ul><ul><li>Product Training Decks </li></ul><ul><li>What – Product descriptions                Wher...
<ul><li>Follow up </li></ul><ul><li>Track participants </li></ul><ul><li>maintain master spreadsheet with locations and in...
<ul><li>Logo     Templates    Examples    Graphics  </li></ul>GHM 360 making it easier to do business 8 GHM360  2010 st...
GHM 360 making it easier to do business making it easier to do business GHM360 making it easier to do business making it e...
GHM 360 making it easier to do business style deck 10 GHM360  2010 The Buying Cycle
GHM 360 making it easier to do business style deck 11 GHM360  2010 mass reach from engager to shopper thin market
GHM 360 making it easier to do business GHM360  2010 style deck 12
<ul><li>GRP Gross Rating Point </li></ul><ul><li>Potential audience reach based on one unit of advertising </li></ul><ul><...
GHM 360 making it easier to do business 14 GHM360  2010 NAA & Scarborough 2008 (activity past 5 weekdays) style deck
<ul><li>The final stage where the consumer decides how they’ll react to the product or service in the future  </li></ul><u...
GHM 360 making it easier to do business GHM360  2010 style deck 16 cycle style
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  • Use in all materials
  • .
  • logos
  • Buying cycle
  • Audience swoosh
  • Product mix
  • Table, spreadsheet
  • Table spreadsheet
  • Sample content page
  • Product mix
  • Style Deck

    1. 1. GHM 360 making it easier to do business Wendy Barnes Style Deck 2010 style guidelines
    2. 2. <ul><li>Goal </li></ul><ul><li>Create style format and communication tools that </li></ul><ul><li>consistently represent the core objective of GHM360 </li></ul>GHM 360 making it easier to do business style deck 2 GHM360 2010
    3. 3. <ul><li>Objective </li></ul><ul><li>Provide resources to make it easier to do business </li></ul>GHM 360 making it easier to do business style deck 3 GHM360 2010
    4. 4. <ul><li>Style </li></ul><ul><li> Fonts </li></ul><ul><ul><li>Century Gothic (no bold) </li></ul></ul><ul><ul><li>Times </li></ul></ul><ul><ul><li>Colors </li></ul></ul><ul><ul><li>5 plus grey in shades as needed for contrast - solid, 0% transparency </li></ul></ul>GHM 360 making it easier to do business style deck 4 GHM360 2010 C – 84 M – 32 Y – 5 K - 4 C – 0 M – 58 Y – 87 K - 0 C – 58 M – 0 Y – 12 K - 0 C – 44 M – 76 Y – 8 K - 3 C – 43 M – 0 Y – 92 K - 1
    5. 5. <ul><li>Slide format </li></ul><ul><ul><li>Intro slide </li></ul></ul><ul><ul><li>GHM360 (making it easier to do business) logo across top </li></ul></ul><ul><ul><li>Deck Title – center page </li></ul></ul><ul><ul><li>Author – bottom left corner </li></ul></ul><ul><ul><li>GateHouse logo – bottom right corner </li></ul></ul><ul><ul><li>Content slide </li></ul></ul><ul><ul><li>Bottom row </li></ul></ul><ul><ul><li>left corner - title of deck, product code as needed </li></ul></ul><ul><ul><li>center – pg number (lower case pg) </li></ul></ul><ul><ul><li>right corner – GHM360 2010 </li></ul></ul><ul><ul><li>Exit slide </li></ul></ul><ul><ul><li>Contact info Resource links </li></ul></ul>GHM 360 making it easier to do business 5 GHM360 2010 style deck
    6. 6. <ul><li>Content </li></ul><ul><li>Product Training Decks </li></ul><ul><li>What – Product descriptions                Where it fits in the buying cycle </li></ul><ul><li>Terms & lingo (glossary)                Why – Benefits              For location (revenue potential, media mix etc.)              For advertisers    How – Features               Packaging               Fulfillment </li></ul><ul><li>Site sources </li></ul><ul><li>Proof for grammar, spelling & formatting   </li></ul>GHM 360 making it easier to do business 6 GHM360 2010 style deck
    7. 7. <ul><li>Follow up </li></ul><ul><li>Track participants </li></ul><ul><li>maintain master spreadsheet with locations and individuals for each training webinar </li></ul><ul><li>Resource links for implementation & fulfillment </li></ul><ul><li>send email to participants after training </li></ul><ul><li>include links & contact info </li></ul><ul><li>Feedback questionnaire </li></ul><ul><li>include questionnaire after each training webinar with feedback </li></ul><ul><li>evaluate feedback for improvement </li></ul>GHM 360 making it easier to do business 7 GHM360 2010 style deck
    8. 8. <ul><li>Logo  Templates  Examples  Graphics </li></ul>GHM 360 making it easier to do business 8 GHM360 2010 style deck
    9. 9. GHM 360 making it easier to do business making it easier to do business GHM360 making it easier to do business making it easier to do business making it easier to do business style deck GHM360 2010 9 full bleed option (to the edge) with tag (tag can be removed as needed) reverse color option with tag (tag can be removed as needed) additional tag color options … …
    10. 10. GHM 360 making it easier to do business style deck 10 GHM360 2010 The Buying Cycle
    11. 11. GHM 360 making it easier to do business style deck 11 GHM360 2010 mass reach from engager to shopper thin market
    12. 12. GHM 360 making it easier to do business GHM360 2010 style deck 12
    13. 13. <ul><li>GRP Gross Rating Point </li></ul><ul><li>Potential audience reach based on one unit of advertising </li></ul><ul><li>Newspaper – 48% </li></ul><ul><li>Radio – 1-3% </li></ul><ul><li>Cable – 1-3% </li></ul><ul><li>Broadcast TV – 6-15% </li></ul><ul><li>Newspaper online – 14%* </li></ul><ul><li>Nielson/Arbitron </li></ul><ul><li>* Fluctuate by day part </li></ul><ul><li>**Average daily unique – unit purchase by month </li></ul>GHM 360 making it easier to do business 13 GHM360 2010 style deck
    14. 14. GHM 360 making it easier to do business 14 GHM360 2010 NAA & Scarborough 2008 (activity past 5 weekdays) style deck
    15. 15. <ul><li>The final stage where the consumer decides how they’ll react to the product or service in the future </li></ul><ul><li>Ongoing brand messages will keep you in the forefront and encourage continued patronage </li></ul><ul><li>Building a customer database will allow you to track personal information and individual preferences, unlocking secrets to providing better service and value </li></ul><ul><li>Consider your specific business and the type of information most useful in your long term marketing initiatives </li></ul><ul><li>We all know it’s far cheaper to keep a customer than to acquire a new one! </li></ul>15 <ul><li>Track your success </li></ul><ul><li>Ask customers </li></ul><ul><li>How did you hear about us? </li></ul><ul><li>What brings you to the store? </li></ul><ul><li>What media do you consume for shopping </li></ul><ul><li>Modify your marketing plan accordingly </li></ul>GHM360 2010 post purchase style deck
    16. 16. GHM 360 making it easier to do business GHM360 2010 style deck 16 cycle style

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