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Do Well By Doing Good

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My presentation from Net.Finance East, October 28, 2008.

Published in: Technology, News & Politics
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Do Well By Doing Good

  1. 1. do well by doing good net.finance east october 28, 2008 william azaroff director, online banking & engagement
  2. 2. $14 billion (CAD) 400,000 members 59 branches
  3. 4. “ We make a profit because we do good things. We don’t just do good things to make a profit.” a Vancity saying
  4. 5. changing times
  5. 9. commoditization of banking products service rates convenience & access innovation community
  6. 10. community takes commitment
  7. 11. our purpose working with people and communities to help them thrive and prosper
  8. 15. 33% of Canadians view the environment and global warming as the most important issue affecting the world today 91% agree that global warming is a serious issue facing us today 89% support immediate action 80% are convinced that global warming has been scientifically proven -TNS Canadian Facts, July 2007
  9. 16. $41 billion $2 billion
  10. 17. 5% Vancity members represent of all discretionary spending in BC.
  11. 18. community leadership strategies acting on climate change growing the social economy facing poverty being accountable
  12. 20. social marketing
  13. 21. the old way `
  14. 22. the new way
  15. 27. social media
  16. 29. ...an online community where people in Metro Vancouver and Victoria can find information, tools and connections to inspire and support change in their own lives, their communities and the world. -ChangeEverything.ca mission
  17. 30. real world impact
  18. 31. “ Don’t these people have better things to do?”
  19. 34. “ I saw your story on Global this afternoon and raced to my computer to check this site out.  I am so excited to have found this.  It is exactly what I've been looking for.” “ I just wanted to express my thanks and admiration again for your initiative thanks for inspiring me to do something.” “ What an amazing and great idea.” “ I saw your story last night - and I'm so glad I did!  What a great idea and what a wonderful website!  I just wanted to say thanks for turning me on to this…” “ I'd like to commend you for taking charge - the story inspired me to try to do something for the homeless during this exceptionally cold season.” quotes from ChangeEverything.ca community
  20. 35. a community platform
  21. 37. community platform
  22. 39. results
  23. 40. ChangeEverything.ca <ul><li>Got Hats? results </li></ul><ul><li>daily visits: 275  1,200 </li></ul><ul><li>registrations: 162% increase </li></ul><ul><li>media value: $50k+ </li></ul><ul><li>items donated: ~4,000 </li></ul><ul><li>Bike Share results </li></ul><ul><li>registrations: 7/day  95/day </li></ul><ul><li>media value: $175k+ </li></ul><ul><li>return on investment: 300% </li></ul><ul><li>bikes returned (and donated): 28 / 45 </li></ul><ul><li>ChangeEverything.ca stats </li></ul><ul><li>unique visitors: 275,000+ </li></ul><ul><li>registered users: 3,800+ </li></ul>
  24. 41. calculating roi # of site visitors monthly xx,xxx % of visitors who become members .x% # of new members acquired xxx monthly revenue from new members $xx monthly revenue from ChangeEverything.ca $xx,xxx.xx annual revenues $xx,xxx earned media generated directly $xx,xxx earned media generated indirectly $xxx,xxx % of earned media attributed to ChangeEverything.ca xx% total earned media $xxx,xxx total returns $xxx,xxx
  25. 43. it’s about trust
  26. 44. it’s about trust
  27. 45. employer awards
  28. 46. brand awareness
  29. 47. ad awareness
  30. 48. likelihood to try
  31. 49. 30% member growth in 3 years
  32. 50. “ We make a profit because we do good things. We don’t just do good things to make a profit.” a Vancity saying
  33. 52. what do you think? william azaroff [email_address] azaroff.com/blog

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