And Some Other Stuff
Mr Wayne Barker
11th October 2022
AI – Should
You?

You’ve all heard the hype

It’s what here to talk about today

Magpies

What do we know about magpies?

We’re meant to salute them to avoid
sorrow, and say “Good morning Mr
Magpie, how’s your wife and kids
today?

They collect stuff. Lots of stuff. Lot’s of
shiny stuff.

Humans do this too

Which leads me to

Shiny object syndrome

Humans. Shiny things. Has always
been worryingly common in digital
marketing

And cutting corners

And it goes a little bit like this

AI

ChatGPT

Bing

Bard

Machines guessing based on a lot of
patterns

Machines guessing based on a lot of
patterns

Test it on things you know about

Is it good for SEO?

Bit up for debate at the moment

It works until it doesn’t

Grumpy Wayne…

Sitewide

Deja Vu

But what CAN WE use it for?

Excel formulas are quite good

STARTING outlines for blog posts

REGEX for digging around in GSC

User stories for dev tickets

Your personal keyword research
ASSISTANT

ASSISTANT!!

Generating Meta Descriptions in Bulk

https://www.blog.nimitkapoor.com/free-tools/meta-descriptions-in-bulk-gpt-3/

Generating Alt Tags in Bulk

https://www.seotraininglondon.org/gpt3-alt-tag-generator/

There are gonna be loads of these
popping up

Please, please, please, pinch of salt

There are some tools that have been
on the market for a while

And understand what you’re doing…

But beware…

Enough examples

When you make it easy on your mind
your ideas are powerful

Remember this?

Bit lazy, wasn’t it?

Needs human input

Everything I’ve mentioned today does

AI is just a tool, its your assistant

Remember the magpies?

Thank you
hello@thedigitalmaze.com
01332 493766