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Location Based Marketing in 2010


                                                    Wayne Sutton (@WayneSutton)
       ...
What is TriOut?




 For our users, TriOut goal is to provide value to the community by
 showing locations, reviews, photo...
What is Location-based marketing?




    Location based marketing is the interaction with customers by their
    location...
The concept of location-based marketing




    •Checking In
    •Awards/badges/specials/coupons
    •Near By
    •Search ...
25 Location Based Terms you should know

  •GPS - Global Positioning System       •Augmented Reality
  •Latitude and Longi...
9 Examples of Location Based Marketing

                                   Check-in and receive 50% off your meal
        ...
9 Examples of Location Based Marketing

                                   Keyholder "Mayor" free desert by checking in


...
9 Examples of Location Based Marketing

                                   Buy One Medium Blizzard, Get the Second
       ...
Where's value in Location-Based Marketing?




•Customer incentives
•Behavior patterns
•Social Sharing
•Business intellige...
9 Challenges in Location Based Marketing


•Awareness / Marketing
•Check-in cheating
•Time (business & consumer)
•Educatio...
10 There are over 20 location-based applications




Browsers are now check-in applications
Location Based Marketing in 20...
The Roles in Location Based Marketing



•The Agency
•The Business
•The Startup
•The Consumer
•The Check-in Cheater
•The F...
Getting started with Location-Based Marketing




 •Ask the right questions
 •Create an compelling promotion for your cust...
Wayne Sutton
 info@socialwayne.com
 Blog: SocialWayne.com
 Twitter: @WayneSutton




TriOutNC.com
 Location Based Marketin...
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Location Based Marketing in 2010

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Location Based Marketing presentation for Triangle AMA Social Media Boot Camp

Published in: Technology, Business
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Location Based Marketing in 2010

  1. 1. Location Based Marketing in 2010 Wayne Sutton (@WayneSutton) Business Development / Marketing Strategist, TriOut Partner, OurHashtag Blog: SocialWayne.com LBS: TriOutNC.com Location Based Marketing in 2010 #smbc2010
  2. 2. What is TriOut? For our users, TriOut goal is to provide value to the community by showing locations, reviews, photos of places your friends have visited, so you can explore the Triangle. Location Based Marketing in 2010 #smbc2010
  3. 3. What is Location-based marketing? Location based marketing is the interaction with customers by their location offering value based opportunities that increases customer loyalty and social sharing in which you can measure. by: Wayne Sutton Location Based Marketing in 2010 #smbc2010
  4. 4. The concept of location-based marketing •Checking In •Awards/badges/specials/coupons •Near By •Search results •Email/Push notifications •SMS Location Based Marketing in 2010 #smbc2010
  5. 5. 25 Location Based Terms you should know •GPS - Global Positioning System •Augmented Reality •Latitude and Longitude •Geo-Fence •LBA - Location Based Applications •Check-in •LBA - Location Based Advertising •Badges •LBS - Location Based Services •Virtual Currency •LBG - Location Based Games •Coupons / Specials •RFID Radio-frequency identification •Societies •SMS - Short Message Service •Points •SMS - Social Mapping Service •Rewards •Key Holders, Mayors and Dukes •Leaderboard •Social Networking Service •Bar Codes •QR Codes •Places •Privacy •Nearby Location Based Marketing in 2010 #smbc2010
  6. 6. 9 Examples of Location Based Marketing Check-in and receive 50% off your meal Leaderboad contest, top 5 wins 2 free meals Check-in at various locations to find virtual tickets and other prizes Check-in at Best Buy, Target etc, enter contest to win Powermat devices Location Based Marketing in 2010 #smbc2010
  7. 7. 9 Examples of Location Based Marketing Keyholder "Mayor" free desert by checking in The Mayor receives $1 discount on Frappuccino Check into various locations for discounts and prizes. (Check into Gap location twice & receive 25% discount on the second visit) Location Based Marketing in 2010 #smbc2010
  8. 8. 9 Examples of Location Based Marketing Buy One Medium Blizzard, Get the Second Free by checking in. Sponsored listing on nearby search results Check--in at a Murphy locations to receive special offers Location Based Marketing in 2010 #smbc2010
  9. 9. Where's value in Location-Based Marketing? •Customer incentives •Behavior patterns •Social Sharing •Business intelligence •Brand Loyalty •Platform Data •Build relationships Location Based Marketing in 2010 #smbc2010
  10. 10. 9 Challenges in Location Based Marketing •Awareness / Marketing •Check-in cheating •Time (business & consumer) •Education •Correct location data •Everyone does not have smartphone •Usability •Applications •Creating elitist •Niche http://www.flickr.com/photos/exfordy/1184487050/ Location Based Marketing in 2010 #smbc2010
  11. 11. 10 There are over 20 location-based applications Browsers are now check-in applications Location Based Marketing in 2010 #smbc2010
  12. 12. The Roles in Location Based Marketing •The Agency •The Business •The Startup •The Consumer •The Check-in Cheater •The Fanboy •The I don’t care http://www.flickr.com/photos/ferran-jorda/2188887967/ Location Based Marketing in 2010 #smbc2010
  13. 13. Getting started with Location-Based Marketing •Ask the right questions •Create an compelling promotion for your customers •Consider influencer rewards and return on visit rewards •Educate your staff •Create LBM employee guidelines/ + SM policy •Encourage post check-in engagement •Create opportunities for social sharing •Measure, track and verify everything http://www.flickr.com/photos/mhaithaca/2839472215/ Location Based Marketing in 2010 #smbc2010
  14. 14. Wayne Sutton info@socialwayne.com Blog: SocialWayne.com Twitter: @WayneSutton TriOutNC.com Location Based Marketing in 2010 - #smbc2010

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