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How Vampires
use Social Media
                   @WayneSutton #VampireMode
                      wayne@OurHashtag.com
                        http://SocialWayne.com
Vampires over the years have
                                                                      transformed from creatures of the
                                                                       night to day walkers with powers
                                                                         that mortals dream of having.
                                                                      Although they seem soulless with
                                                                         very few weaknesses, when it
                                                                        comes to the internet you often
                                                                        don't make the assumption that
                                                                     Vampires are tech savvy but today
                                                                     they are. In today's time, Vampires
                                                                        are not only geeks but they use
                                                                         social media like any brand or
                                                                       agency. You wonder how? Click
                                                                     through the slides below to find out
                                                                       how Vampires use social media.

Image taken by Taylor's Wish* (Hopefully Back!) used with Attribution as direct by Creative Commons   How Vampires use Social Media
Vampires have mind
            control powers




Image taken by solofotones used with Attribution as direct by Creative Commons
Vampires have mind control powers

#VampireMode
Vampires have mind control powers which they use to
control your thoughts to attract their prey or love
interest.


#HumanMode
A good social media campaign/project can create buzz
if it’s creative and has value.




                                            How Vampires use Social Media
Vampires are fast
Vampires are fast

#VampireMode
Vampires are able to move at amazing speeds. By
using their quickness, they can capture victims and
avoid danger.



#HumanMode
Using real-time tools to monitor conversations about
your brand across the social web can save you time
and money. It could also be used for customer service,
product announcement or leads on new business.

                                              How Vampires use Social Media
Vampires are
knowledge
hubs
Vampires are knowledge hubs

#VampireMode
Older Vampires who have lived for centuries contain a
wealth of information.




#HumanMode
There are virtually hundreds of videos, tons of blog
posts and a plethora of books on social media. Before
you start using social media, do your research and don’t
be afraid to ask for advice.

                                                How Vampires use Social Media
Vampires are
   immortal
Vampires are immortal

#VampireMode
Vampires have very few weaknesses; wooden dagger
through the heart or sunlight or cut off their heads.



#HumanMode
To avoid social media pitfalls, establish your goals and
how you plan to measure your efforts. Remember, once
you're live, Google doesn't forget so make sure your
branding is accurate and consistent.


                                                How Vampires use Social Media
Vampires work in groups
Vampires work in groups

#VampireMode
Vampires often live and travel in packs.




#HumanMode
Working with a team or brainstorming ideas off others
can be valuable, no matter how good of an idea you
have.



                                                How Vampires use Social Media
Vampires
are sexy




           Image taken by Desirée Delgado used with Attribution as direct by Creative Commons
Vampires are sexy

#VampireMode
Despite being blood-thirsty predators, many vampires
dress well, look attractive and have good taste.



#HumanMode
Creativity, location, design and usability matters to others.




                                                   How Vampires use Social Media
Vampires
have to
fight off
their
enemies
Vampires have to fight off their enemies

#VampireMode
Vampires have two main enemies: humans and
werewolves.



#HumanMode
Social media will not solve all of your problems nor does
it work for everything.
Not every Twitter/Facebook contest will be successful.
Social media shouldn’t replace marketing but should be
a part of your company’s culture if you decide to use it.

                                                 How Vampires use Social Media
Vampires
                                                                                         are B2C




Image taken by Michele Diane Smith used with Attribution as direct by Creative Commons
Vampires are B2C


#VampireMode
Vampires normally have one client base; humans.
However, they are known to prey on animals when
humans are scarce.



#HumanMode
Know your customers and target audience.




                                             How Vampires use Social Media
Vampires can
transform
Vampires can transform


#VampireMode
Vampires have been known to take the form of mist,
bats and/or wolves.




#HumanMode
Try not to stick to one social media tool or social network.
Have the courage to create multiple forms of content:
video, podcast, text, etc...


                                                   How Vampires use Social Media
Vampires love to share
Vampires love to share


#VampireMode
Most vampires don’t like to spend eternity alone. In
order to satisfy their need for companionship, they turn
humans into friends and/or lovers.



#HumanMode
Sharing your skills and/or knowledge with others can be
a great way to build relationships. Blogging about tips
and/or case studies is also a way to attract clients.



                                                 How Vampires use Social Media
Vampires have passion
Vampires have passion


#VampireMode
Despite having no souls, vampires have a thirst for
blood and love.



#HumanMode
Love what you do or do something else.
Have the right person with a social personality be the
voice for your company or brand if you know you lack
the ability to do this yourself.
Love your customers.
Always be willing to listen and learn.
                                                 How Vampires use Social Media
How Vampires
use Social Media                              @WayneSutton | #VampireMode
                                                  wayne@OurHashtag.com
                                                    http://SocialWayne.com
              Image taken by drurydrama (Len Radin) used with Attribution as direct by Creative Commons

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How Vampires use social media

  • 1. How Vampires use Social Media @WayneSutton #VampireMode wayne@OurHashtag.com http://SocialWayne.com
  • 2. Vampires over the years have transformed from creatures of the night to day walkers with powers that mortals dream of having. Although they seem soulless with very few weaknesses, when it comes to the internet you often don't make the assumption that Vampires are tech savvy but today they are. In today's time, Vampires are not only geeks but they use social media like any brand or agency. You wonder how? Click through the slides below to find out how Vampires use social media. Image taken by Taylor's Wish* (Hopefully Back!) used with Attribution as direct by Creative Commons How Vampires use Social Media
  • 3. Vampires have mind control powers Image taken by solofotones used with Attribution as direct by Creative Commons
  • 4. Vampires have mind control powers #VampireMode Vampires have mind control powers which they use to control your thoughts to attract their prey or love interest. #HumanMode A good social media campaign/project can create buzz if it’s creative and has value. How Vampires use Social Media
  • 6. Vampires are fast #VampireMode Vampires are able to move at amazing speeds. By using their quickness, they can capture victims and avoid danger. #HumanMode Using real-time tools to monitor conversations about your brand across the social web can save you time and money. It could also be used for customer service, product announcement or leads on new business. How Vampires use Social Media
  • 8. Vampires are knowledge hubs #VampireMode Older Vampires who have lived for centuries contain a wealth of information. #HumanMode There are virtually hundreds of videos, tons of blog posts and a plethora of books on social media. Before you start using social media, do your research and don’t be afraid to ask for advice. How Vampires use Social Media
  • 9. Vampires are immortal
  • 10. Vampires are immortal #VampireMode Vampires have very few weaknesses; wooden dagger through the heart or sunlight or cut off their heads. #HumanMode To avoid social media pitfalls, establish your goals and how you plan to measure your efforts. Remember, once you're live, Google doesn't forget so make sure your branding is accurate and consistent. How Vampires use Social Media
  • 12. Vampires work in groups #VampireMode Vampires often live and travel in packs. #HumanMode Working with a team or brainstorming ideas off others can be valuable, no matter how good of an idea you have. How Vampires use Social Media
  • 13. Vampires are sexy Image taken by Desirée Delgado used with Attribution as direct by Creative Commons
  • 14. Vampires are sexy #VampireMode Despite being blood-thirsty predators, many vampires dress well, look attractive and have good taste. #HumanMode Creativity, location, design and usability matters to others. How Vampires use Social Media
  • 16. Vampires have to fight off their enemies #VampireMode Vampires have two main enemies: humans and werewolves. #HumanMode Social media will not solve all of your problems nor does it work for everything. Not every Twitter/Facebook contest will be successful. Social media shouldn’t replace marketing but should be a part of your company’s culture if you decide to use it. How Vampires use Social Media
  • 17. Vampires are B2C Image taken by Michele Diane Smith used with Attribution as direct by Creative Commons
  • 18. Vampires are B2C #VampireMode Vampires normally have one client base; humans. However, they are known to prey on animals when humans are scarce. #HumanMode Know your customers and target audience. How Vampires use Social Media
  • 20. Vampires can transform #VampireMode Vampires have been known to take the form of mist, bats and/or wolves. #HumanMode Try not to stick to one social media tool or social network. Have the courage to create multiple forms of content: video, podcast, text, etc... How Vampires use Social Media
  • 22. Vampires love to share #VampireMode Most vampires don’t like to spend eternity alone. In order to satisfy their need for companionship, they turn humans into friends and/or lovers. #HumanMode Sharing your skills and/or knowledge with others can be a great way to build relationships. Blogging about tips and/or case studies is also a way to attract clients. How Vampires use Social Media
  • 24. Vampires have passion #VampireMode Despite having no souls, vampires have a thirst for blood and love. #HumanMode Love what you do or do something else. Have the right person with a social personality be the voice for your company or brand if you know you lack the ability to do this yourself. Love your customers. Always be willing to listen and learn. How Vampires use Social Media
  • 25. How Vampires use Social Media @WayneSutton | #VampireMode wayne@OurHashtag.com http://SocialWayne.com Image taken by drurydrama (Len Radin) used with Attribution as direct by Creative Commons

Editor's Notes

  1. http://www.flickr.com/photos/taylorswishphotography/3139911132/
  2. http://www.flickr.com/photos/solofotones/2141765383/
  3. http://www.flickr.com/photos/desireedelgado/3965858228/
  4. http://www.flickr.com/photos/micheledianesmith/4120198929/
  5. http://www.flickr.com/photos/drurydrama/3812983655/ <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/drurydrama/3812983655/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/drurydrama/">http://www.flickr.com/photos/drurydrama/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-sa/2.0/">CC BY-NC-SA 2.0</a></div>