BAUDRILLARD – GENIUS OR FOOL?
THE NEWS•   “I read the news today, oh boy”•   Are you interested / bothered about the news?
BAUDRILLARD – GENIUS OR FOOL?•   Key theorists for Postmodern Media topic     • Jean Baudrillard     • Jean-Francois Lyota...
BAUDRILLARD•   Baudrillard has a lot to say on the topic of postmodern media•   He has been extremely influential in the d...
BAUDRILLARD – SOME KEY IDEAS•   9/11 was a TV event•   The Gulf War „91 did not happen•   Reality has imploded into the me...
BAUDRILLARD – SOME KEY IDEAS•   Media made reality – a world where the media shapes our understanding of the world around ...
BAUDRILLARD – RIGHT / WRONG•   What does that sign signify?•   Reality with the conventions of TV / film drama fiction•   ...
BAUDRILLARD – RIGHT / WRONG•   Our War: Ten Years in Afghanistan•   Baudrillard argues signs have become detached from rea...
REALITY HAS IMPLODED INTO THE MEDIA•   Baudrillard is right because…•   Baudrillard is wrong because…•   Baudrillard is a ...
Baudrillard lecture
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Baudrillard lecture

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Baudrillard lecture

  1. 1. BAUDRILLARD – GENIUS OR FOOL?
  2. 2. THE NEWS• “I read the news today, oh boy”• Are you interested / bothered about the news?
  3. 3. BAUDRILLARD – GENIUS OR FOOL?• Key theorists for Postmodern Media topic • Jean Baudrillard • Jean-Francois Lyotard • Fredric Jameson • Or – a pair of jeans and a glass of whiskey
  4. 4. BAUDRILLARD• Baudrillard has a lot to say on the topic of postmodern media• He has been extremely influential in the development of the theoretical movement called „postmodernism‟• Postmodernism can be found everywhere – TV, films, magazines, buildings, novels, theatre• He is a controversial figure within media and cultural studies – many people admire his work, many people despise his work• We need to get to grips with some of his key ideas
  5. 5. BAUDRILLARD – SOME KEY IDEAS• 9/11 was a TV event• The Gulf War „91 did not happen• Reality has imploded into the media• We now live in media-saturated societies• We now have a media made reality – what we know (or think we know) about many things – e.g. the Queen
  6. 6. BAUDRILLARD – SOME KEY IDEAS• Media made reality – a world where the media shapes our understanding of the world around us (what is happening, what is important or unimportant) and ultimately shapes our understanding of ourselves • Greek debt / Eurozone crisis • Global warming • London Olympics • The death of Colonel Gaddafi • The „Arab Spring‟ • War in Afghanistan• The old rules of semiotics (denotation, connotation) have been abolished – signs don’t haver meanings• Representations / images ( or simulacra in Baudrillard-speak) have no relationship to reality• Is all of this true / correct?
  7. 7. BAUDRILLARD – RIGHT / WRONG• What does that sign signify?• Reality with the conventions of TV / film drama fiction• http://news.bbc.co.uk/1/hi/uk/71934.stm
  8. 8. BAUDRILLARD – RIGHT / WRONG• Our War: Ten Years in Afghanistan• Baudrillard argues signs have become detached from reality, that signs have no meaning – is this true?
  9. 9. REALITY HAS IMPLODED INTO THE MEDIA• Baudrillard is right because…• Baudrillard is wrong because…• Baudrillard is a genius / fool because… [You choose which one}

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