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Wayne Chen, our VP, Mobile Strategy recently outlined tips and trends to help attendees at the IFIC Summit Communication Conference build a mobile gameplan. Attendees of the conference included executives from over 50 food companies, including Dannon, General Mills, and Bayer CropScience.
Chen highlighted the fact that only some of the largest companies in the food industry deliver value through mobile applications and built a strong case for why mobile should be an essential part of every company’s digital strategy. View Chen’s complete presentation from IFIC below.