10 Steps To Start Blogging by Wayne Chen

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10 Steps To Start Blogging Today by Wayne Chen. Super easy for interns, marketers, digital marketing, and executives.

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10 Steps To Start Blogging by Wayne Chen

  1. 1. 10  Steps  To  Start   Blogging   By:  Wayne  Chen  ©  Wayne  Chen  2012  
  2. 2. 1.  Keep  it  Simple   •  Content  relevant   •  Too  much  vs.  Too   Li<le   •  Don’t  be  too   impressive   •  Clarity   •  Easy  to  understand   •  RevisiDng     •  Point  driven   •  Don’t  beat  around  the   bush  ©  Wayne  Chen  2012  
  3. 3. 2.  Interactive   •  Be  available  for  your   readers     •  Feedback  form   •  Contact  email   •  Timely  response   •  Appreciate   •  Blogging  schedule   •  Time  period  between   arDcles  ©  Wayne  Chen  2012  
  4. 4. 3.  Who  are  you?   •  Person  vs.   Anonymous   •  About  Page   •  Who  you  are?   •  What  are  you  wriDng?   •  Personalize  your  blog   and  connect  ©  Wayne  Chen  2012  
  5. 5. 4.  Navigation   •  Site     •  Flat  vs.  Hierarchical   •  Content  search   •  Reduce  clicks  and   scrolling   •  IntuiDve     •  Links  must  work   •  Mobile  friendly   •  Rethink  on  the  goal   readers   •  Email  blasts  ©  Wayne  Chen  2012  
  6. 6. 5.  Look  &  Feel   •  Colors  signify  feeling   •  A<racDve  and  calm   •  Don’t  over   complicate   •  Pick  your  theme   wisely   •  Free  vs.  $$  ©  Wayne  Chen  2012  
  7. 7. 6.  Expertise   •  Be  the  expert  to  your   readers   •  Recommend   •  Promote  based  on   experience   •  Bad  recommendaDons   issues   •  Offer  quick  and   insighWul  Dps   •  How-­‐to   •  Videos  and  podcasts  ©  Wayne  Chen  2012  
  8. 8. 7.  Harness  Social  Media   •  Social  Network   •  Share   •  Socialize   •  Everywhere   •  Opt-­‐in   •  IdenDfy  best   plaWorms  for  you   •  Relevant  ©  Wayne  Chen  2012  
  9. 9. 8.  Advertise   •  Balance  the  ads   •  Too  many  =  ugly   •  Irrelevant  =  annoying   •  Promote  on  site  and   email   •  Try  to  be  selecDve  for   your  readers  ©  Wayne  Chen  2012  
  10. 10. 9.  Give  A  Little   •  Offer  free  product   and  promo   •  CauDons  of  offers   •  Quick  and  easy   •  Offer  memberships   or  trial  periods       •  What  is  in  it  for  me?   •  Level  of  effort    ©  Wayne  Chen  2012  
  11. 11. 10.  Blog  Tips   •  Select  pre-­‐made  over   customizable   •  WordPress,  Joomla,   Blogger,  and  more   •  Guest  blogging   •  Free  and  drivers  traffic   and  exposure   •  Share  relevant  thought   leaderships  or  ebooks   •  Be  consistent  across   plaWorms   •  Organize  blog  tags   •  Track  traffic  and  path  ©  Wayne  Chen  2012  

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