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Why the SDGs Matter for Your Business (hint - IT IS VALUE)

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The SDGs matter because they can help create value and align shareholder value, social progress, environmental stewardship.

An Executive Briefing hosted by the Canadian High Commission to Nigeria. Briefing given by Wayne Dunn and the CSR Training Institute.

As part of its mission the Institute develops and produces resources that are made freely available to the global community. Below is a collection of Vignette lectures on CSR, SDGs and strategy. The link to the channel is http://bit.ly/Strategic-CSR and individual titles are accessible directly through the links in the document

#SDGs #GlobalGoals #SDG #CSR #SharedValue

Resources
Strategic CSR/SDG Video Channel: bit.ly/Strategic-CSR
LinkedIn Author Page bit.ly/Wayne-LinkedIn
Business 2030 Newsletter: http://bit.ly/CSR-Sign-Up
SlideShare bit.ly/Wayne-SlideShare
CSR Training Institute on LinkedIn bit.ly/CSR-LinkedIn
LinkedIn Profile bit.ly/Wayne-Profile
Twitter @Zingmore / twitter.com/ZINGmore
Facebook / https://www.facebook.com/CSRTrainingInstitute/
Website www.csrtraininginstitute.com/

Published in: Business
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Why the SDGs Matter for Your Business (hint - IT IS VALUE)

  1. 1. WHY THE SDGS MATTER For your business Presented by Wayne Dunn President & Founder, CSR Training Institute Former Prof. of Practice in CSR (McGill University) wayne@csrtraininginstitute.com Canada Club Feb 22, 2018 Lagos, Nigeria Executive Briefing
  2. 2. SDGs: A Framework for Impact “Sustainability and the SDGs are a challenge, a risk & an opportunity. For businesses and for organizations of all types. Embrace them, learn how to use them to inspire your organization, engage your team, transform your industry. Use the SDGs and Sustainability to do more, to achieve more and to be more” -Wayne Dunn
  3. 3. Who/What is • Canadian based with global delivery (focus on Africa and Gulf Region) • Opening Nigeria office with Great Place to Work • Global faculty team of professionals and experts • Trained hundreds of executives, leaders and practitioners in CSR and Sustainability Strategy and Practice • Focus on SDGs, CSR strategy, Value Creation and Impact • Public programs and customized corporate and organizational programs • Consulting and strategic assignments • National/regional partnerships in Ghana, UAE, Zambia, East Africa, India • Vignette SDGs & Sustainability Lecture Channel http://bit.ly/Strategic-CSR • Newsletter & Updates http://bit.ly/CSR-Sign-Up Wayne Dunn • Founder & President of CSR Training Institute • Master of Science in Management, Stanford Business School • Stanford University Sloan Fellow • Former Professor of Practice in CSR, McGill University • Founding Advisory Board Member, EU Africa Chamber of Commerce • Founding Member of Global Advisory Board, SDG Foundation • Chairman, EU Africa CSR Awards • Chairman of Ta’atheer 2016, Middle East & North Africa CSR & Social Impact Summit • 25+ years of practical CSR experience (40+ countries, every continent, public and private sector) • 10+ years of CSR training experience • Extensive writings & video publications on CSR & SDGs • Frequent speaker at events worldwide • Numerous awards (1st private sector winner of World Bank Development Innovation Award, Stanford Case Study, etc.) • Advisor to corporations, governments, NGOs and international organizations worldwide • Consulted across industries, geographies and sectors on CSR, sustainability, strategy and operations • CSR & Sustainability Awards Jury duty throughout Africa, MENA and globally
  4. 4. CSR/SDG Formula
  5. 5. Objective Strategic glimpse at the SDGs as a tool for creating and aligning value • Business Value • Social Value • Environmental Stewardship
  6. 6. Corporate Social Responsibility, SDG & Sustainability Myths • CSR & SDGs are charity, philanthropy and do good stuff • CSR & SDGs are cost, not a value drivers • CSR & SDGs are something extra done when budgets allow • CSR & SDGs are not part of core business activities • SDGs & Sustainability are a cost to business • Smart business will minimize sustainability, CSR & SDG engagement to maximize profits
  7. 7. World of Business has Changed SDGs: Why should business care? Isn’t it a government and United Nations driven agenda that simply adds complexity, expectations and cost?
  8. 8. The SDGs: Why should business care? Aren’t the SDGs a government and United Nations driven agenda that simply adds complexity, expectations and cost? Business is about creating value for shareholders through strategic and efficient operations and management.
  9. 9. World of Business has Changed • Governments, Consumers, Investors, Regulators, Communities, Stakeholders of all types expect more • And have more power to impose expectations Increasing pressure to produce #SocialValue #EnvironmentalStewardship #ShareholderValue
  10. 10. Increasing societal expectations & influence 0 50 100 150 200 250 300 1975 1980 1985 1990 1995 2000 2005 2010 2015 SocietalExpectations&Influence Applies to organizations of all types, but especially business, including state owned enterprises *directionally indicative data derived from SWAG analysis Business challenge is to respond. #Efficiently #Effectively and #Profitably
  11. 11. Stock Market Valuation* • $0.83 of your share price is based on intangible value (brand, reputation, social licence, etc.) • Only $0.17 on hard assets (cash, plant, equipment, inventory, etc.) • Complete reversal in 40 years 17% 32% 68% 80% 83% 83% 68% 32% 20% 17% 0% 20% 40% 60% 80% 100% 1975 1985 1995 2005 2015 *Boston College & http://www.oceantomo.com/2015/03/04/2015-intangible-asset-market-value-study/ $25 TRILLION of intangible value in North American Stock Markets vs $5 trillion in tangible value
  12. 12. • World’s largest investor (Blackrock) says CONTRIBUTE TO SOCIETY OR WE WON’T INVEST • Not aligning #SocialValue and #EnvironmentalStewardship with #ShareholderValue adds risk and reduces competitive advantage $6 Trillion Investor’s Statement https://www.nytimes.com/2018/01/15/business/dealbook/blackrock-laurence-fink-letter.html Jan 15, 2018 Contribute to society or lose Investor support -Blackrock: World’s largest investor
  13. 13. Biz Ops, CSR, SDGs, Sustainability The approach to all should be the same Create value as efficiently and effectively as possible • Business is not charity • Value creation is core • Value creation efficiency should be central to strategy, planning and operations • SDG engagement can help drive value creation efficiency (why else would you do it?) • SDG engagement, CSR & Sustainability should be seen as value creation tools and strategies
  14. 14. CSR & Sustainability Investments NGO & Faith-Based Development Areas • Education • Health • Poverty alleviation • Gender equality • Environment • Partnerships • Equity & justice CSR & Sustainability investments of business • Education • Health • Poverty alleviation • Gender equality • Environment • Partnerships • Equity & justice Mirror themes and focus – great for partnership and collaboration
  15. 15. SDGs: The World’s Development Framework • Adopted unanimously by all member of the United Nations • Development framework for governments and organizations of all types • Easy adaptation by business (most are already contributing) • Great framework for social and environmental impact communications • Great framework for public private partnerships
  16. 16. Sustainable Development Goals (SDGs)
  17. 17. Nigeria SDG Engagement • Active engagement and leadership from • Government • Business • Civil Society
  18. 18. SDG Framework for Value Creation •The 17 SDGs provide a great framework for public private partnerships •They are broad enough to capture the full range of business’ social and environmental priorities •They are the de-facto development framework for governments, NGOs and other development partners •Used strategically the SDGs can facilitate alignment of social and business interests; optimizing value and impact for all.
  19. 19. The 17 SDGs Goal 1 End poverty in all its forms everywhere Goal 2 End hunger, achieve food security and improved nutrition and promote sustainable agriculture Goal 3 Ensure healthy lives and promote well-being for all at all ages Goal 4 Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all Goal 5 Achieve gender equality and empower all women and girls Goal 6 Ensure availability and sustainable management of water and sanitation for all Goal 7 Ensure access to affordable, reliable, sustainable and modern energy for all Goal 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all Goal 9 Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation Goal 10 Reduce inequality within and among countries Goal 11 Make cities and human settlements inclusive, safe, resilient and sustainable Goal 12 Ensure sustainable consumption and production patterns Goal 13 Take urgent action to combat climate change and its impacts* Goal 14 Conserve and sustainably use the oceans, seas and marine resources for sustainable development Goal 15 Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss Goal 16 Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels Goal 17 Strengthen the means of implementation and revitalize the global partnership for sustainable development
  20. 20. SDGs, CSR & Sustainability Simplified SDGs the Global Dev. Framework • Education • Health • Poverty alleviation • Gender equality • Environment • Partnerships • Equity & justice Business, NGOs & Faith Based Organizations • Education • Health • Poverty alleviation • Gender equality • Environment • Partnerships • Equity & justice Mirror themes and focus – great for partnership and collaboration
  21. 21. Democratize SDG Language • Sustainable Development Goals are for everyone • #SDGs are relevant for everyone, everywhere • #SDG communications need to reach everyone, everywhere • #SDG communications must be relevant to everyone, everywhere • High-level, Ph.D. to Ph.D. style communications are important, but We also need #SDGcommunications that are relevant to other key stakeholders and groups.  People-centric, people-relevant communications that can be heard, can engage, can motivate and can inform.
  22. 22. Democratize SDG Value Propositions • Sustainable Development Goals are for everyone • #SDGs value proposition (what’s in it for me) should connect directly to organizations, people and business everywhere • If there isn’t a direct value proposition why engage with the #SDGs • #SDG communications must be relevant to everyone, everywhere People-centric, people-relevant, value-focused communications that can be heard, can engage, can motivate and can inform.
  23. 23. Fortune 50 Firms Embrace SDGs Because it makes business sense The SDGs are increasingly core to business success. #SmartBiz will embrace the SDGs as a framework to efficiently create business, social and environmental value
  24. 24. SDGs in the Supply Chain • Supply chains can/do have significant SDG impact • Often not recognized or organized • Vendors/suppliers often need support to understand, embrace and communicate/report on SDG impacts • This makes them more valuable suppliers • Done correctly, this can often be rolled up into overall corporate reporting
  25. 25. SDGS: A Communication Framework • Consistent with GRI Reporting • Illustrates connection to global development agenda (Govt, NGO, etc.) • Facilitates impact and engagement stories • Facilitates internal engagement • Facilitates external engagement and partnerships (common agendas) • Facilitate stakeholder relationships, partnership and engagement
  26. 26. Traditional Sustainability Reporting
  27. 27. Evolving Sustainability Reporting
  28. 28. Mars Chocolate $1 Billion Sustainability Pivot
  29. 29. Integrating GRI and SDG Reporting
  30. 30. SDG Impact Analysis • Most businesses have inherent SDG impacts from operations • CSR and Sustainability investments expand and enhance SDG impacts • Few businesses are good at understanding the depth and breadth of SDG impacts • Understanding creates awareness and engagement (and is great for cross-functional team-building!)
  31. 31. Integrating SDGs into Business Strategy •Integrating the SDGs into your strategy can drive business performance. •SDG integration will drive social performance, operational performance and sustainability performance. •SDG integration will help align your business with government priorities and interests •SDG alignment enhances stakeholder relations, internally and externally. •SDG performance drives value and helps to future-proof your operation. •SDG strategies are simply smart business. •Needs to integrate across functions, units and departments. It is about more than just the Foundation/Charity part of the business
  32. 32. SDG SWOT Analysis • Value, risk and impact focused • Systematic review of Strengths, Weaknesses, Opportunities and Threats in relation to SDGs • Encompasses all aspects of the organization (e.g., finance, marketing, engineering, supply chain, human resources, corporate affairs, etc.) • Identify and prioritize opportunities and risks • Identify and prioritize partnership and collaboration opportunities • Facilitate broad buy-in across the organization • Develop go forward strategy and action plan • Important to be thorough, but don’t over- complicate.
  33. 33. The Global Reporting Initiative • GRI has pioneered and developed a comprehensive Sustainability Reporting Framework that is widely used around the world • GRI's mission is to make sustainability reporting standard practice for all companies and organizations • Its framework is a reporting system that provides metrics and methods for measuring and reporting sustainability- related impacts and performance – improves comparability of corporate sustainability action See more at: https://www.globalreporting.org
  34. 34. GRI New Modular Reporting
  35. 35. Corporate Social Responsibility, SDG & Sustainability Myths • CSR & SDGs are charity, philanthropy and do good stuff • CSR & SDGs are cost, not a value drivers • CSR & SDGs are something extra done when budgets allow • CSR & SDGs are not part of core business activities • SDGs & Sustainability are a cost to business • Smart business will minimize sustainability, CSR & SDG engagement to maximize profits SDG engagement can drive business value, social value and eco- system preservation and enhancement
  36. 36. Corporate Social Responsibility, SDG & Sustainability Myths • CSR & SDGs are charity, philanthropy and do good stuff • CSR & SDGs are cost, not a value drivers • CSR & SDGs are something extra done when budgets allow • CSR & SDGs are not part of core business activities • SDGs & Sustainability are a cost to business • Smart business will minimize sustainability, CSR & SDG engagement to maximize profits
  37. 37. SDGs: A tool for creating and aligning value • Business Value • Social Value • Environmental Stewardship
  38. 38. SDGs: A Framework for Impact “Sustainability and the SDGs are a challenge, a risk & an opportunity. For businesses and for organizations of all types. Embrace them, learn how to use them to inspire your organization, engage your team, transform your industry. Use the SDGs and Sustainability to do more, to achieve more and to be more” -Wayne Dunn
  39. 39. Wayne Dunn President & Founder, CSR Training Institute Former Professor of Practice in CSR, McGill University wayne@csrtraininginstitute.com LinkedIn Profile bit.ly/Wayne-Profile WhatsApp +1.250.701.6088 Ghana +233.54.110.7974 Thank you for listening Questions & Follow-up Available Resources LinkedIn Author Page bit.ly/Wayne-LinkedIn Strategic CSR Video Channel: bit.ly/Strategic-CSR SlideShare bit.ly/Wayne-SlideShare CSR Training Institute on LinkedIn bit.ly/CSR-LinkedIn Twitter @Zingmore / twitter.com/ZINGmore Website www.csrtraininginstitute.com/ Newsletter http://bit.ly/CSR-Sign-Up

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