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Societal Expectations | Shareholder Value
pragmatic innovation to drive alignment (& value)
Presented by
Toronto June 1, 2...
Recognizing progress,
not lamenting imperfection…
Objective
• Explore some global examples of value
alignment (shareholder...
Recognizing progress,
not lamenting imperfection…
You think business is easy?
Recognizing progress,
not lamenting imperfection…
Managing societal expectations
& creating shareholder value
Framework
Pl...
Recognizing progress,
not lamenting imperfection…
Social value imperative
applies across industry, sector & geography
Recognizing progress,
not lamenting imperfection…
What is the role of business?
Shareholder
value
Societal
value
And?
Or?
...
Recognizing progress,
not lamenting imperfection…
How much water
did that Strawberry Cost?
• Global commons
costs are
inte...
Recognizing progress,
not lamenting imperfection…
You want Green with that Slapshot?
• Environmental impact (green
power &...
Recognizing progress,
not lamenting imperfection…
Solving input costs & forex risk
transforming communities & agriculture
...
Recognizing progress,
not lamenting imperfection…
Extracting the resources
providing the resources
• Lundin Group (11 extr...
Recognizing progress,
not lamenting imperfection…
Get the beer
reduce the waste
• Zero Landfill target
• Beer from can/not...
Recognizing progress,
not lamenting imperfection…
Triple header impact
limited promotion! (yes, this is that Nike)
• Suppo...
Recognizing progress,
not lamenting imperfection…
I’m hungry, you’re hungry
supporting community & social causes
• Company...
Recognizing progress,
not lamenting imperfection…
Get your caffeine fix
energize a rural community
• Ethical trading
• Res...
Recognizing progress,
not lamenting imperfection…
Amazing product
Incredible impact
• Social purpose venture
• Linking end...
Recognizing progress,
not lamenting imperfection…
Creating an Industry
transforming an economy
• Robust social licence
• B...
Recognizing progress,
not lamenting imperfection…
No rocket science
Plenty of sweat, commitment & innovation
Industry/Sect...
Recognizing progress,
not lamenting imperfection…
Discussion, Debate, Challenges,
Questions, Jokes, Improvisation….
More i...
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Societal Expectations | Shareholder Value: pragmatic innovation to drive alignment (and value)

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Slides from a keynote presentation to the 2015 Enhancing the New Science of CSR conference in Toronto. Produced by Ethicscan this event brought together 100+ leading doers, thinkers and creators from industry, academia, civil society and the general public.

These slides present a number of innovative examples of business/society/planet alignment

To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.

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Societal Expectations | Shareholder Value: pragmatic innovation to drive alignment (and value)

  1. 1. Societal Expectations | Shareholder Value pragmatic innovation to drive alignment (& value) Presented by Toronto June 1, 2015 Wayne Dunn wayne@csrtraininginstitute.com Professor of Practice in CSR (McGill) President & Founder
  2. 2. Recognizing progress, not lamenting imperfection… Objective • Explore some global examples of value alignment (shareholder, societal, environment) • Stimulate more creative value propositions to align shareholder, societal and environmental value (hopefully!)
  3. 3. Recognizing progress, not lamenting imperfection… You think business is easy?
  4. 4. Recognizing progress, not lamenting imperfection… Managing societal expectations & creating shareholder value Framework Plan ?Results? System
  5. 5. Recognizing progress, not lamenting imperfection… Social value imperative applies across industry, sector & geography
  6. 6. Recognizing progress, not lamenting imperfection… What is the role of business? Shareholder value Societal value And? Or? No? Growing societal expectations around social value and environmental performance
  7. 7. Recognizing progress, not lamenting imperfection… How much water did that Strawberry Cost? • Global commons costs are internalizing • Improved natural capital management – Shareholder value – Societal value – Resource usage
  8. 8. Recognizing progress, not lamenting imperfection… You want Green with that Slapshot? • Environmental impact (green power & 20% energy use reduction) • Industry leadership • Cost management Everyone wins! – Shareholder value – Societal value – Reduced GHG Good hockey too (Leafs?) The NHL's commitment to use 100 percent renewable energy is a hat trick for clean air, our health, and our climate," said EPA Administrator Gina McCarthy
  9. 9. Recognizing progress, not lamenting imperfection… Solving input costs & forex risk transforming communities & agriculture • Forex risk (Ghana Cedi:USD) • Input costs (local content) • Market differentiation Everyone wins! – Shareholder value – Societal value – Reduced GHG Good beer too
  10. 10. Recognizing progress, not lamenting imperfection… Extracting the resources providing the resources • Lundin Group (11 extractive sector companies) • Lundin Foundation – VC approach to investing – Sustainable support to local enterprise & development – Leverage other opportunities Everyone wins! – Lundin Group (and all the companies) – Local communities & economies – Lundin Foundation – Other development partners
  11. 11. Recognizing progress, not lamenting imperfection… Get the beer reduce the waste • Zero Landfill target • Beer from can/not container • Reduced waste • 2,500 hours pouring time saved! Everyone wins! – Reduced cost, cleanup & disposal – Less packaging/waste
  12. 12. Recognizing progress, not lamenting imperfection… Triple header impact limited promotion! (yes, this is that Nike) • Support to community athletics & athletes • Support to hi- performance athletes • Support to communities where products are made • Limited communication and promotion!
  13. 13. Recognizing progress, not lamenting imperfection… I’m hungry, you’re hungry supporting community & social causes • Company wide support (2,000 locations) • Leverages customer support • Waste  Value (waste=fuel) Everyone wins! – Shareholder value – Societal value
  14. 14. Recognizing progress, not lamenting imperfection… Get your caffeine fix energize a rural community • Ethical trading • Responsible growing • Increasing focus on community, society & environment Everyone wins! – Shareholder value – Societal value – Sustainable farming
  15. 15. Recognizing progress, not lamenting imperfection… Amazing product Incredible impact • Social purpose venture • Linking end-user to product source • Direct support to women, children, families & communities – Shareholder value – Societal value – Supply chain value – Reduced deforestation
  16. 16. Recognizing progress, not lamenting imperfection… Creating an Industry transforming an economy • Robust social licence • Building supply chains & local economies • Relationships drive acceptance and operational efficiencies – Shareholder value – Societal value
  17. 17. Recognizing progress, not lamenting imperfection… No rocket science Plenty of sweat, commitment & innovation Industry/Sector Company Shareholder Value Societal Value Environment Agriculture Driscoll’s  Market positioning  Cost  Water (scarce & shared resource) Water use Extractives Cameco  Societal acceptance  HR Costs  Employment  Supply Chain  Education Beverages (Guinness) Guinness  Input costs  Forex risk  Market positioning  Poverty reduction  Agriculture development Reduced GHG Professional Sports League NHL  Reduced operational cost Reduced GHG Reduced overall energy usage Restaurant Panera Bread  Market positioning  Customer loyalty  Foodbank support Reduced waste Facilities Management Vancouver Canucks  Reduced cost Less packaging & waste Sports & Entertainment Arena Ops Canucks/Beer  Foundation Lundin Foundation  Lundin Group  Economic development Social Purpose Venture Baraka Supplies  Product positioning  Customer loyalty  Women & development  Education Athletic Equipment & Supplies Nike  Marketing  Image resilience (potential)  Community sports  Community Development
  18. 18. Recognizing progress, not lamenting imperfection… Discussion, Debate, Challenges, Questions, Jokes, Improvisation…. More information Wayne Dunn wayne@csrtraininginstitute.com

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