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CSR: Strategy? or Charity?

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Business is an engine that creates value. So, what does that have to do with CSR?
Business creates value: So should CSR

Business is an engine that creates value. So, what does that have to do with CSR?

Slides from a Presentation to the Canadian Business Council in Dubai and Northern Emirates / Swiss Business Council in United Arab Emirates joint meeting in Dubai.

Traditional, philanthropic and charity-centric approaches to CSR focus on allocating some of that value to society and the rest to shareholders. A zero-sum game where for one party to get more the other party must get less.

To keep updated on postings and events go to www.csrtraininginstitute.com and sign up for the newsletter. If interested the CSR Knowledge Centre http://bit.ly/CSRknowledge contains a series of short, pragmatic articles on CSR Strategy, Management and related areas.

Published in: Business
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CSR: Strategy? or Charity?

  1. 1. Corporate Social Responsibility Charity or Strategy? Presented by Wayne Dunn President & Founder, CSR Training Institute Former Prof. of Practice in CSR (McGill University) wayne@csrtraininginstitute.com CSR Strategy & Implementation Panel Canadian Business Council of Dubai Swiss Business Council of Dubai Oct 24 Dubai, UAE
  2. 2. Who/What is • Canadian based with global delivery (focus on Gulf Region and Africa) • Global faculty team of 45+ professionals and experts • Trained hundreds of executives, leaders and practitioners in CSR Strategy and Practice • Focus on CSR strategy, Value Creation and Impact • Public programs and customized corporate and organizational programs • Consulting and strategic assignments • Partnership with Canadian University of Dubai • Upcoming programs in Dubai and globally • Newsletter & Updates http://bit.ly/CSR-SignUp Wayne Dunn • Founder & President of CSR Training Institute • Master of Science in Management, Stanford Business School • Former Professor of Practice in CSR, McGill University • Chairman of Ta’atheer 2016, MENA CSR & Social Impact Summit • 25+ years of practical CSR experience (40+ countries, every continent, public and private sector • 10+ years of CSR training • Extensive writings on CSR • Frequent speaker at events worldwide • Numerous awards (1st private sector winner of World Bank Development Innovation Award, Stanford Case Study, etc.) • Advisor to corporations, governments, NGOs and international organizations • Consulted across industries, geographies and sectors on CSR, sustainability, strategy and operations • CSR Awards Jury duty throughout MENA & Africa
  3. 3. Overview • CSR & Value • Some quick examples • SDGs – framework for aligning environmental stewardship, societal and business value • Simple analysis framework
  4. 4. Social value imperative applies across industry, sector & geography
  5. 5. Responding to society’s expectations Framework Plan ?Results? System
  6. 6. CSR as Charity Zero Sum CSR • Charitable & philanthropic approach • Inconsistent connection to business value Business Value Creation CSR Activities Social Value Environmental Shareholder Value
  7. 7. CSR = Value for shareholders and society CSR is more than charity and philanthropy It is NOT simply about business giving to society Corporate Social Responsibility is about creating business value AND social value. About aligning and balancing shareholder, societal and environmental interests. Effective CSR balances the interests of shareholders, society and the planet, making stronger and more sustainable
  8. 8. The CSR Value Case • Value to business is mandatory • Plus value to society and/or value to environment • No exceptions • Every CSR Project should have a value-case analysis • Value to the business • Value to society • Value to environment
  9. 9. Social/Env. Value • Carbon impact/climate change • Model new environmental living technologies and systems • Socially engaging and environmentally benign living • Environmentally efficient economic growth Business Value • Unique market positioning • Appeals to growing market segment • Optimization of operating, environment and capital costs
  10. 10. Program & Social/Env Value • Financial literacy/household economics (household economic sustainability) • Advocating for people with disabilities (Inclusive society) • Volunteer programs & philanthropic support (environment, community, etc.) Business Value • Informed customers make better choices & more satisfied customers • Segment positioning • Brand value and recognition • Employee engagement
  11. 11. Program & Social/Env Value • Green Energy (climate change, renewable energy) • Community engagement (Charities, health, education) • Industry leadership (Greening, Sustainability Report, other sports – UEFA, etc.) • Player engagement (PK Subban, $10mm to Hospital) Business Value • Reduced energy costs • Community engagement drives ticket sales • Brand/team loyalty
  12. 12. Program & Social/Env Value • Ethical Sourcing (local economic development, gender, education) • Responsible Growing (environmentally responsible agriculture, etc.) • Employee training, medical, etc. (health families, healthy societies) • Volunteer programs & philanthropic support (environment, community, etc.) Business Value • Market positioning • Brand value and recognition • Employee recruitment and retention
  13. 13. Sustainable Development Goals A framework for aligning social value & shareholder value
  14. 14. SDGs & CSR Global development framework • Education • Health • Poverty alleviation • Gender • Environment • Partnerships • Equity & justice Social value investments of business • Education • Health • Poverty alleviation • Gender • Environment • Partnerships • Equity & justice
  15. 15. Analyzing/Reporting on SDG impact Activity 1 Activity 2 Activity 3 Activity 4 1. Poverty 2. Hunger 3. Health & Wellbeing 4. Education 5. Gender 6. Water Sanitation 7. Affordable, clean Energy 8. Economic growth 9. Industry, innovation, infrastructure • Simple matrix analysis • Will help understand alignment & synergy • Align and optimize societal and business value • Effective internal and external communications • Framework for public private partnerships
  16. 16. Summary • CSR & Value • Some quick examples • SDGs – framework for aligning environmental stewardship, societal and business value • Simple analysis framework 1 + 1 = 3
  17. 17. info@csrtraininginstitute.com for more information
  18. 18. Wayne Dunn President & Founder, CSR Training Institute Former Professor of Practice in CSR, McGill University wayne@csrtraininginstitute.com www.csrtraininginstitute.com WhatsApp +1.250.701.6088 Thank you for listening Questions & Follow-up

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