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CSR Economics and Impact: Do you manage it?

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Why don’t we have better economics and impact frameworks for CSR? We run the rest of our business with a close eye to economics, impacts and optimization. Yet, when it comes to social and environmental value we too often turn that filter off.

This keynote, delivered to the Ghana Mining Summit, challenges the mining industry to apply the same discipline to CSR and social investing as it does to mine operations and economics.
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CSR Economics and Impact: Do you manage it?

  1. 1. © 2017 CSR Training Institute CSR Economics & Impact Presented by Wayne Dunn President & Founder, CSR Training Institute Former Prof. of Practice in CSR (McGill University) wayne@csrtraininginstitute.com Ghana Mining & Energy Summit June 1, 2017 Accra, Ghana Are you managing it?
  2. 2. © 2017 CSR Training Institute Credentials CSR Training Institute • Canadian based with global delivery capacity (focus on Ghana and Gulf region) • National/Regional partnerships in Ghana, Greece, UAE, Bahrain, Zambia, East Africa, Jamaica, etc • Four-years of CSR training experience in Ghana • Trained over 150 business, NGO, government and other leaders in Ghana Wayne Dunn • Founder & President of CSR Training Institute • Former Professor of Practice in CSR, McGill University • Advisor on development of Ghana’s CSR Policy • 20 years business, development and training experience in Ghana • Advisory Board for EU Africa Chamber of Commerce • Tech. Committee – Ghana CSR Policy • Chaired and led numerous CSR events throughout Africa and globally • Globally recognized thought leader, lecturer and writer on CSR • 25+ years of practical CSR experience (40+ countries, every continent, public and private sector, etc.) • 10+ years of CSR training • Extensive writings on CSR • Frequent speaker at events worldwide • Numerous awards (1st private sector winner of World Bank Development Innovation Award, Stanford Case Study, etc.) • 5+ years professional relationship with GRA • M.Sc. in Management, Stanford Graduate Business School • Stanford University Sloan Fellow The CSR Training Institute has advised, trained and supported organizations, executives and leaders worldwide, including an extensive focus on mining and on Africa and Ghana.
  3. 3. © 2017 CSR Training Institute Agenda & Objectives Agenda • Start with why • Some thoughts and frameworks for thinking about your CSR Economics Objectives • Alternative frameworks • Smarter questions • Motivate action CSR Economics & Impact
  4. 4. © 2017 CSR Training Institute Caution: CSR Language is ‘under development’ Want results? Focus on value, not language • Corporate Social Responsibility (CSR) • Sustainability • Corporate Citizenship • Corporate Responsibility • Social Responsibility • Environment, Social and Governance (ESG) • Shared Value • Social License • Social Impact • ???? And more…. It’s all about value • Social • Environmental • Business
  5. 5. © 2017 CSR Training Institute What is the Why? Why Mine Gold? • Create value for shareholders
  6. 6. © 2017 CSR Training Institute What is the Why? Why do CSR? Create value for shareholders By • Creating value for society and communities • Being effective stewards of environment and ecosystems
  7. 7. © 2017 CSR Training Institute What is the Why? Why Mine Gold? Why do CSR? Create value for shareholders By • Creating value for society and communities • Being effective stewards of environment and ecosystems Create value for shareholders
  8. 8. © 2017 CSR Training Institute What are mining economics? • All about metrics and efficiency • Cost per ounce
  9. 9. © 2017 CSR Training Institute What are CSR Economics • Cost per ounce for social license? • Cost per ounce for key CSR areas • Education • Health • Livelihoods & poverty • Environmental stewardship • Gender equality • Etc. I’m supposed to think of that stuff?
  10. 10. © 2017 CSR Training Institute CSR is all about value and impact Value & Impact ✓Society ✓Environment ✓Business ➢ Value creation, ➢ Value alignment, ➢ Value optimization
  11. 11. © 2017 CSR Training Institute CSR is about value and impact ➢ How efficient is your CSR at creating value and impact? ➢ How efficient are you at managing your CSR for value and impact? ➢ Do your management systems capture and track value and impact?
  12. 12. © 2017 CSR Training Institute Managing CSR economics? Can you be more disciplined, systematic and strategic Can you learn from your colleagues?
  13. 13. © 2017 CSR Training Institute Improving CSR Economics • Value, impact and efficiency should integrated into CSR strategy and implementation. • High level reviews and objective and systematic value/efficiency analyses (fresh eyes?) • Impact metrics (strategic?) • Consistent frameworks (SDGs?) • Value propositions (internal?) • And more…
  14. 14. © 2017 CSR Training Institute Improving CSR Economics Aim for projects along the continuum, from value distribution to value creation CSR Value Continuum Value CreationValue Distribution Value, impact and efficiency should integrated into CSR strategy and implementation. • Use frameworks to facilitate consistency and ease of communication and understanding. • Keep It Simple Understand your value
  15. 15. © 2017 CSR Training Institute Improving CSR Economics High level reviews and objective systematic value/efficiency analyses (fresh eyes?) • Be systematic and strategic. Ad-hoc approaches to CSR and Sustainability are risky and seldom optimize value. • A systematic CSR & Sustainability SWOT Analysis can identify issues and opportunities and chart a strategic path forward. • It can help to align business, society and environmental issues and interests, finding synergies and optimizing value. • A SWOT will often identify potential partners and stakeholders with shared interests, adding strength, resources and impact to programs and projects. • A well done SWOT will identify internal and external value propositions, helping to build consensus and facilitate implementation
  16. 16. © 2017 CSR Training Institute Improving CSR Economics Impact metrics (strategic?) • Way beyond ‘can’t manage what you can’t measure’ • Impact targets must drive from strategy • Impact metrics can facilitate stakeholder engagement & buy-in • Impact management connects and aligns social and business value • Impact metrics should guide management and strategy Understand global trends, but create customized local solutions.
  17. 17. © 2017 CSR Training Institute Improving CSR Economics Consistent frameworks (SDGs?) • The 17 SDGs provide a great framework for analyzing SDG economics • They are broad enough to capture the full range of business’ social and environmental priorities • They are the de-facto development framework for governments, NGOs and other development partners • Used strategically the SDGs can facilitate alignment of social and business interests; optimizing value and impact for all..
  18. 18. © 2017 CSR Training Institute Improving CSR Economics Value propositions (internal?) • Develop a systematic approach to value proposition analysis • What value is created? • Who gets the value? • How can you create more value for less cost? • How can you increase beneficiaries? • What is the internal business case? • Can you be more specific on that?
  19. 19. © 2017 CSR Training Institute CSR & Business are about value and impact Improving CSR Economics can create more value and more impact ✓For Society ✓For Environment ✓For Business It won’t happen accidentally
  20. 20. © 2017 CSR Training Institute Managing CSR economics? Must be more disciplined, systematic and strategic Learn from your colleagues
  21. 21. © 2017 CSR Training Institute Summary Agenda • Start with why • Some thoughts and frameworks for thinking about your CSR Economics Objectives • Alternative frameworks • Smarter questions • Motivate action
  22. 22. © 2017 CSR Training Institute Wayne Dunn President & Founder, CSR Training Institute Former Professor of Practice in CSR, McGill University wayne@csrtraininginstitute.com www.csrtraininginstitute.com WhatsApp +1.250.701.6088 Thank you for listening Questions & Follow-up • LinkedIn Profile http://bit.ly/Wayne-Profile • LinkedIn Author Page http://bit.ly/Wayne-LinkedIn • YouTube Channel http://bit.ly/CSR-YouTube • Strategic CSR Video Playlist: http://bit.ly/Strategic-CSR • SlideShare http://bit.ly/Wayne-SlideShare • CSR Training Institute on LinkedIn http://bit.ly/CSR- LinkedIn • Twitter @Zingmore / https://twitter.com/ZINGmore • Website http://www.csrtraininginstitute.com/ • Newsletter Archive http://eepurl.com/XWCy5 Online resources and information include

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